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Significant Savings and Vast Selection For Bed Bath & Beyond Trade Members

The online retailer’s exclusive program offers numerous perks to design pros.
Image courtesy of Bed Bath & Beyond.

By Dianne M. Pogoda

Online retailer Bed Bath & Beyond’s exclusive Trade Program is a one-stop shop for designers and other specifiers looking to raise the style quotient while sticking to clients’ budgets.

Trade Program Members save 25 percent every day on a bigger-than-ever assortment of furniture, décor, rugs, appliances, fixtures and more. What’s more, trade pros get a free Welcome Rewards membership, which earns them 5 percent back on every purchase. Welcome Rewards also includes three free returns each month for in-store credit, and a 60-day extended return period allows clients to live with a piece and ensure it works well in their space.

The Rewards package also offers double rewards for reviews, bonus rewards for recommendations resulting in purchases, and three free price matches per month. And shipping is free on every order placed on a Trade account.

Bed Bath & Beyond Trade provides beneficial tools for busy pros and small business owners. The program aims to help make the design and selection process smooth and seamless. Designers may create a personalized design page to organize projects, share work, shop and update in real time. The design profile is hosted on the Bed Bath & Beyond platform and is shareable to a member’s social media, website, and/or directly to clients. Personalized support from dedicated expert Trade Specialists provides members with peace of mind — there’s always a friendly, familiar voice ready to help!

The Bed Bath & Beyond Trade program is free to join, and applying is easy. Provide a business name, contact information and additional business or professional verification, such as an employer identification number (EIN), to apply.

To learn more about this exclusive program for trade professionals and to join for free, click here.

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NKBA Announces 2024 National Committee Members

Following the recent announcement of its 2024 Board of Directors, NKBA also disclosed the members of its additional national volunteer committees – the Chapter Leadership Committee (CLC), Leadership Recruitment Committee (LRC) and KBIS Exhibitor Committee (KEC). Volunteer committee members each serve 3-year terms, with the terms commencing on January 1, 2024.

CLC Members Updates

The newest Chapter Leadership Committee members are Kimberly Kerl, Owner & Principal Designer, Kustom Home Design; and Brianna Weiler, Vice President | Interior Designer, Kitchens by Charles Weiler. They replace Ellen Lopez, CMKBD, Founder & Creative Director of El Design Studio; and Nancy Young, CKBD, Owner & President of Nancy Young Designs.

Continuing CLC members include Nichole Cooper, Showroom Director of Middleby Residential; Sandee Mann, Sales Executive of Kohler Canada;  and Julie Schuster, Principal of Julie Schuster Design Studio. 

The Chapter Leadership Committee provides a link between the grassroots of the Association, its chapters and National Staff. They are charged with monitoring member needs and requests at the chapter level and conveying these to National staff, while also being tasked with chapter engagement initiatives and other important activations. 

LRC Members Updates

The newest Leadership Recruitment Committee members are Dr. Elmar Stumpf, Owner, Conneum GmbH; and James Brodsky, CEO, Sharp Think. They replace Katie Brockman, Founder & CEO of Katie Brockman & Co.; and David Noe, General Manager of Rev-A-Shelf.

Continuing LRC members include Kevin Dexter, President Dealer at Springs Window Fashions, who was elected 2024 LRC Chair; Jason McGraw, Group VP of CEDIA Expo & KBIS, Emerald; and Basil Larkin, SVP of Sales at Hestan Commercial Corporation. 

The Leadership Recruitment Committee is charged with identifying and screening potential members for the Board of Directors (BOD) and the Chapter Leadership Committee (CLC). They meet after national elections to review all self-nominations received during the election cycle in September. 

KEC Members Updates

The newest member for the KBIS Exhibitor Committee is Nathan Boone, COO, Green Forest Cabinetry. Rolling off the KEC in 2023 was Heather Shannon, Director of Brand Marketing at Perlick and Jason Thompson, Director of Sales at WPPO Wood Fired Ovens. 

Continuing KEC members include Katie Heany, Owner of Kitchen Branding Gifts, who was elected 2024 KEC Chair; Abigail Toal, Event Coordinator at Federal Brace; Amy Switzer, Senior Marketing Communications Manager at Emtek; Jonathan Krieger, VP of Sales & Marketing at Fabuwood Cabinetry; Massimo Ballucchi, VP Kitchen & Bath Business at Cosentino North America, and Jason Fisher, Senior Director of Global Integrated Marketing at Moen & House of Rohl.

The KBIS Exhibitor Committee provides a link between the exhibitors and attendees of KBIS, and National Staff, to ensure that their needs are being appropriately monitored and evaluated. They also advise National Staff on industry trends and make recommendations for appropriate products, programs, and services to meet the needs of the exhibitors and attendees at future KBIS’s. 

NKBA again thanks Ellen Lopez, CMKBD, Nancy Young, CKBD, Katie Brockman, David Noe, Heather Shannon, and Jason Thompson for their dedication and commitment to these important committees over the last several years!

Below is a complete list of NKBA’s three national volunteer committees for 2024.

2024 Chapter Leadership Committee

Nichole Cooper
Showroom Director
Middleby Residential
Irvine, CA

Sandee Mann
Sales Executive – Western Canada Showroom
Kohler Canada
Woodbridge, ON, Canada

Julie Schuster
Principal
Julie Schuster Design Studio
New York, NY

Kimberly Kerl
Owner & Principal Designer
Kustom Home Design
Greenville, SC

Brianna Weiler
Vice President | Interior Designer 
Kitchens by Charles Weiler
Lahaska, PA

2024 Leadership Recruitment Committee

Kevin Dexter, 2024 Chair
President Dealer
Springs Window Fashions                                          
Middleton, WI

Jason McGraw, CTS, CAE
Group Vice President
CEDIA Expo and Kitchen & Bath Industry Show (KBIS)
Atlanta, GA

Basil Larkin
Senior VP of Sales
Hestan Commercial Corporation
Anaheim, CA

James Brodsky
CEO
Sharp Think
New York, NY

Dr. Elmar Stumpf
Owner
Conneum GmbH
Oberkirch, Germany

Bill Darcy, Ex-Officio
Global President & Chief Executive Officer
National Kitchen & Bath Association
Bethlehem, PA

2024 KBIS Exhibitor Committee

Katie Heany, 2024 Chair 
Owner
Kitchen Branding Gifts
St. Louis, MO

Massimo Ballucchi
VP of Kitchen & Bath Business
Cosentino North America
Miami, FL 

Jonathan Krieger
VP of Sales & Marketing
Fabuwood Cabinetry
Newark, NJ

Amy Switzer
Senior Marketing Communications Manager
Emtek
Irwindale, CA

Abigail Toal
Event Coordinator
Federal Brace
Belmont, NC 

Jason Fisher
Sr. Director of Global Integrated Marketing
Moen & House of Rohl
Olmsted, OH 

Nathan Boone
COO
Green Forest Cabinetry
Chesapeake, VA

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Members News: Miele’s New U.S. Plant, Smart Cooktops Market, Lumens’ Competition, Chapter Updates and More

Image by Miele.
By Dianne M. Pogoda

Company News

Miele to build new U.S. plant: German premium appliance giant Miele has revealed plans to open its first production plant in the U.S. to serve the North American market. Potential sites are under consideration in the U.S., and the new facility is expected to begin operations at the end of 2024, ultimately with a workforce of 150. The new factory in North America will serve the U.S., Canada and Mexico with products, mainly cooking appliances, and provide shorter lead times and reduced transportation, resulting in less environmental impact. This will be Miele’s 16th production facility. It currently has eight plants in Germany, another six throughout Europe and one in China. Miele’s U.S. headquarters is in Princeton, NJ. More info here.

Caesarstone’s latest launch: Surfacing company Caesarstone has expanded its offering with a new porcelain collection and a natural stone line. Designs include natural marble, concrete and metal, featuring heightened veining, palpable textures and patterns. The porcelain offers the same non-porous health and maintenance advantages as its quartz selections. The company says its porcelain is highly durable, withstands stains and scratches, is heat-resistant and suitable for indoor or outdoor applications. Learn more here.

PDI’s brand refresh: PDI Kitchen, Bath & Lighting is marking its 50th year in business with a refreshed brand identity and new logo. Founded in 1973 as Plumbing Distributors Inc. in Lawrenceville, GA, PDI is a family-owned kitchen, bath and lighting retailer. The brand has 26 locations across Georgia, South Carolina and Tennessee, including the first two Kohler Signature showrooms in the Southeast. It also runs an extensive wholesale distribution business. The new identity reflects the company’s expansion, brand evolution and modern business approach. Learn more about PDI here.

Industry News

Image provided by GE.

Smart cooktops seen at $2.3B in 8 years: The market for smart cooktops is expected to more than double from $1.1 billion to $2.3 billion in annual sales by 2031, according to Transparency Market Research. Improved design and technology,  enhanced energy efficiency and lower environmental impact are credited for boosting demand. Transparency Market Research has more detail here.

Sustainability plays key role: A recent Houzz study revealed that 92 percent of homeowners incorporate sustainable features in kitchen renovations, including LED bulbs and energy-efficient appliances and windows, and water-efficient fixtures. Long-term cost savings was the top-cited reason for incorporating environmentally friendly elements, according to the survey. More here.

Lumens’ competition lights up: Lumens is holding a Design Luminaries Competition, which recognizes design students and emerging design businesses and their mentors. Entrants will conceptualize a collaborative design space, with plans for at least two of the following zones: lounge, breakout space, presentation room, sample bank showroom and main coworking space. Prizes will be awarded for current students studying design, architecture or color, as well as small businesses that have been open for at least two years. Submission is through May 19. For details and to enter, go here.

Trade Events

Green Builder Sustainability Symposium: Join Green Builder Media for its seventh annual “Sustainability Symposium 2023: The Great Conversion.” The virtual summit will be held on April 19 and 20, and will cover topics including the nation’s transition to electrification, decarbonizing the built environment, transforming urban communities and more. The forum is sponsored by Whirlpool Corp and Trane Technologies. Registration is free. Click here for more info.

Chapter News

Learn the latest NKBA Guidelines with Rocky Mountain: The Rocky Mountain Chapter will host an informative session with architect Doug Walter to discuss NKBA’s latest guidelines on April 20, 5:30 to 7:30 p.m. Attendees may purchase a copy of the NKBA Kitchen & Bath Planning Guidelines, Fourth Edition Spiral Bound, at a discounted price. They can pick up the guide on the night of the event at Architectural Surfaces Denver, 10000 E 40th Avenue in Denver. NKBA members are $25, non-members are $35 and there is no charge for students. Info and registration here.

Not so trivial: Join the Alaska Chapter for its annual Trivia Night on May 18, 6 to 8 p.m., at Ferguson, 151 E. 95th Avenue in Anchorage. Earn .2 CEU credits for participating in this fun evening with food, drinks and friends. Cost is $20 for NKBA members, $25 for non-members. Register here.

Person using a magnifying glass with an AI icon and search bar to find interior design tools.
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Business

How Designers Win in the 2026 Search Era: AI, Google, and Buyer Behavior

When:

August 11, 2026 | 12:00 PM ET

Presenter:

Kate Stallings

CEUs: .1

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What You Will Learn

Search is no longer just about ranking on Google, it’s about being chosen by AI-driven search results before a customer ever clicks a website. In this webinar, we’ll break down how AI-powered search (Google AI Overviews, Bing Copilot, voice search, and conversational search tools) is reshaping how homeowners discover, evaluate, and contact kitchen and bath professionals. Attendees will learn what has changed, what still matters, and what practical steps NKBA members should take to remain visible, competitive, and compliant in 2026 and beyond.

This session is designed specifically for kitchen & bath designers, remodelers, and design-build firms who want clarity, not hype around digital visibility, lead quality, and future-proofing their marketing investments.

Learning Objectives:

  • How AI-powered search is changing the buyer journey for home renovation and design services.
  • Why many “traditional SEO tactics” are losing effectiveness — and what replaces them.
  • How websites must evolve to support AI visibility, accessibility, and trust signals.
Featured Presenter
Kate Stallings
Owner, Kate Creative Media

Kate Stallings is the Founder of Kate Creative Media, a digital marketing and web strategy firm specializing in home services, construction, and design-based businesses across the
United States.

With over eight years of experience, Kate partners with contractors, remodelers, design-build firms, and professional service companies to help them strengthen digital visibility, attract higher-quality leads, and build sustainable growth systems. Her work focuses on aligning website strategy, search behavior, and business operations particularly as AI-powered search, accessibility standards, and compliance requirements continue to reshape how consumers discover and evaluate service providers.

Kate is known for her practical, no-fluff approach to marketing. Rather than chasing trends or vanity metrics, she emphasizes long-term positioning, trust signals, conversion strategy, and
risk-aware digital infrastructure. She helps business owners understand not just what tools to use, but why they matter and how to implement them in a way that supports real revenue outcomes.

She has presented for industry organizations and professional associations, translating complex
topics such as AI-driven search, modern SEO, and website compliance into clear, actionable guidance. Her presentations are designed to empower business owners and leadership teams with the clarity needed to make informed marketing decisions without becoming technical experts.

Kate’s mission is to help service-based businesses adapt confidently to digital change while building brands that are visible, credible, and positioned for long-term success.

Kate Stallings speaker headshot

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Consumer Uncertainty Continues to Impact Industry Growth, as K&B Industry Pros Downgrade Expectations for 2026

Positive Near-Term Activity Offers Optimism for Improving Conditions
Image courtesy of Getty Images.

By NKBA Editorial Staff

The Kitchen & Bath Market Index (KBMI), which measures growth in the U.S. residential kitchen and bath industry, remained flat year-over-year at 53 out of 100, as K&B pros said ongoing consumer uncertainty, driven largely by rising material costs and trade tensions, is slowing demand and limiting growth. 

The 2Q26 Kitchen and Bath Market Index (KBMI) Report, conducted jointly by the NKBA and John Burns Research and Consulting, reflects the insights provided by 500 NKBA members across four segments: design, building and remodeling, retail, and manufacturing. The manufacturing sector was the one segment that upgraded its KBMI rating (+1%) in this latest survey as it continued to experience modest expansion, yet it also downgraded its expected residential sales growth (-5%) for the year.

Despite headwinds, K&B pros’ sentiment about the economic health of the industry has remained essentially unchanged over the past year.​

Some additional findings from this latest research:

A Dip in Expected Revenue Growth

K&B firms now expect -2% revenue growth in 2026, down from +4% last quarter, with downgrades cross all segments. Retail segment firms expect to fare best, projecting +5% revenue growth in 2026. While all K&B segments downgraded their full-year growth outlook from 1Q to 2Q, all but the manufacturing segment still projected modest, single-digit growth this year.

Cost Pressures and Tariffs are Top Concerns

Once again, K&B professionals cited consumer uncertainty most as the leading constraint to their growth (49%). That was followed closely by rising building material costs (42%), which jumped significantly (+12%) from the previous quarter. More than a third (36%) of the surveyed pros said tariffs and trade issues will negatively impact their growth over the next six months, and 40% said they have passed tariff-related costs through to consumers.

Consumers are Looking for Ways to Save

Price sensitivity is holding back kitchen and bath spending. More than a third of design firms reported that consumers, concerned about higher prices, are shifting to lower price points – the highest share since this measure was first recorded in 2023, and up +13% from 1Q26.

Positive Signs of Near-Term Activity

Despite challenges, kitchen and bath firms reported higher expected sales in the upcoming quarter (65 out of 100) as compared to the same period last year (59 out of 100). It’s the highest 2Q value in three years, which could be an early indicator of improving conditions over the coming months. 

“There’s no doubt that macroeconomic factors are posing a range of challenges for consumers and K&B professionals alike,” said Bill Darcy, Global President & CEO, NKBA I KBIS. “While expectations for this year have definitely been somewhat tempered, our research indicates that firms continue to hold steady as they make adjustments to take advantage of available opportunities.”

To access all of this valuable data and insights, download and read the full 2Q26 Kitchen & Bath Market Index report.

Q2 2026 NKBA/ John Burns Kitchen & Bath Market Index (KBMI)

The Q2 2026 NKBA/John Burns Kitchen & Bath Market Index (KBMI) provides a comprehensive look at current conditions, future expectations, and emerging challenges across the residential kitchen and bath industry. Based on insights from 500 NKBA community members representing the Design, Building and Remodeling, Manufacturing, and Retail sectors, the report tracks industry performance, consumer demand, pricing, project activity, and business sentiment.

This quarter’s report examines key industry performance measures, identifies market strengths and weaknesses, tracks changes in consumer demand, and explores the pressures currently affecting kitchen and bath businesses. It also highlights the strategies companies are using to manage tariff-related costs, shifting price expectations, slowing project activity, and continued economic uncertainty.

Industry Snapshot: Kitchen and bath market conditions softened in Q2 2026 as consumer hesitation, affordability concerns, rising material costs, and trade-related pressures continued to weigh on demand. Industry firms reported flat year-over-year sales overall, while their revenue-weighted outlook for full-year 2026 growth fell to -2%, down from +4% in the prior quarter.

Key Takeaways

  • The overall KBMI score declined to 52.7 out of 100 in Q2 2026, down from 54.9 in Q1. While the index remains above the 50-point threshold indicating expansion, the decline reflects weaker current sales conditions and a more cautious industry outlook.
  • Three of the four industry sectors reported lower KBMI ratings this quarter. Design showed the greatest weakness, with its index falling below 50 to 49.7. Building and Remodeling registered 53.2, Retail reached 53.5, and Manufacturing increased to 55.5, making it the only segment to improve during the quarter.
  • Current market activity slipped below the expansion threshold, with the Current K&B Activity Index declining to 47.7. Design, Building and Remodeling, and Retail all reported contracting year-over-year sales activity, while Manufacturing remained modestly positive.  
  • Despite current challenges, industry professionals remain cautiously optimistic about the months ahead. The Near-Term K&B Activity Index measured 65.2, with all four sectors expecting sales conditions to improve in Q3 2026. Manufacturing was the only segment to raise its near-term expectations during the quarter. 

Additional insights explore changes in project completions and postponements, pricing pressures, tariff impacts, segment-level performance, and regional market trends. The report offers valuable context for kitchen and bath professionals navigating a price-sensitive and uncertain business environment.

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Catching Up with… Rocky Mountain Chapter

A Spectacular 14th Run of the Annual Peak Design Awards
Front Row: Courtney Williams, Eli Hariton; Back Row: Michael Collins, Delilah Collins, Melissa Odueh, Lars Lindquist, Ashley Christensen, Vivi Avila, Gillian Scheer

It takes a full year for our Rocky Mountain Chapter to put on their annual Peak Design Awards Gala–the most prestigious design awards event in Colorado. Modeled after the NKBA’s own national Design Competition, the Peak Awards recognizes excellence in four categories: dining, living, bedroom, and specialty detail.

To accommodate a growing attendance, chapter president Delilah Collins and Events + Peak Committee Lead Amber Howard chose the event venue Social Capitol in Arvada which has an in-house caterer. The black-tie event on June 18, 2026 drew 220 attendees for this year’s theme–A Mid-Summer Soirée–which transformed the venue into an enchanting and elegant garden setting.

“The decor team absolutely nailed it,” proudly said Delilah.

Image by Rivera Creative Studio

The awards are open to all designers in Colorado, and NKBA members–who comprised 95% of entries–received a discounted submission rate. This year brought in a record 142 submissions. 

Judging is done by certified NKBA designers nationwide. Additionally, media sponsor Colorado Homes & Lifestyles Magazine reviews all submissions and chooses the most dramatic kitchen and bath makeovers. Over $5000 in prize money was awarded.

All designers who submit a project for consideration can also include a design board to be judged at the event by their peers in attendance.

Kaleigh Concannon shows off her Specialty Room award

Given their success, the Peak Committee now mentors for other chapters wanting to put on their own local awards.

“Every year there are one or two chapters that reach out to us asking about our competition, and we connect them with everything they need,” said Rocky Mountain Events Lead Amber Howard. “Right now we’re judging the Nebraska Chapter’s first design competition.”

“We’ve developed a rubric for it, including how to set up the submissions portal and determine awards categories,” added Delilah. “We share what works, and what doesn’t.”

Rocky Mountain NKBA Board: Delilah Collins, Amber Howard, Lori Raymond, Leslie Hranicky (not pictured, Andrea Mulkey)

But before they get hit with a deluge of new requests from chapters, the Rocky Mountain officers admit that putting on a design competition is no small feat, and they don’t have it all figured out.

“It’s almost a well-oiled machine,” joked Amber, “It’s having the right people in place to make it happen. But no matter what happens, it always ends up being an amazing event.”

See all the winning projects from the Peak Awards here.

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Five Questions With… Laetitia Laurent, Global Connect Advisor

Native cultural fluency meets on-the-ground expertise 
Designer standing in contemporary kitchen.

Award-winning designer Laetitia Laurent is a Sorbonne-educated art historian who brings a distinctly European sensibility to her work–one rooted in craftsmanship, proportion, and timeless design principles. Her design language balances elegance with ease, blending contemporary sensibilities with classical references and artisanal materials. She has been featured in Vogue, Architectural Digest, and House Beautiful. 

NKBA: Tell us about your professional background and involvement with NKBA.

Laetitia Laurent: I’m the founder and principal of Laure Nell Interiors, a boutique firm with studios in Boca Raton and Paris. I was raised in France and hold a Master’s in history and international relations from the Sorbonne, and I’ve spent the better part of two decades building a design practice rooted in the U.S. luxury residential market (primarily South Florida) while continuing to source and collaborate across Europe. That dual vantage point is really the through-line of my career. I’m an active NKBA member and have had the privilege of presenting at KBIS 2026 as part of Global Connect’s programming.

NKBA: As a Global Connect Advisor, what insights or services can you offer Global Connect members? 

Laetitia Laurent: My value to members sits squarely at the intersection they’re trying to navigate: I work in both markets, every week. I can help European brands understand how their products are actually received by North American luxury buyers–not in theory, but in real specifications, on real projects. That means translating European systems into the zones, lead times, and service expectations American clients assume, advising on how to position craft and material quality in language that resonates in the U.S., and acting as a bridge between manufacturers and the designers who ultimately specify their work. I bring the cultural fluency of someone native to one market and established in the other.

NKBA: Throughout your career, what are the most common mistakes you have seen that hamper a company’s success as they try to enter/expand in the North American market? 

Laetitia Laurent: The biggest mistake is confusing expansion with translation. Brands assume that if the product is excellent, it will simply land. But North America expects performance and convenience, clear specs and certifications, install logic, reliable lead times, and real service support. European brands often underestimate that. The other recurring mistakes: not accounting for differences in scale and lifestyle, so beautiful systems don’t map onto how Americans actually live; treating education as optional rather than essential; and leaning on bold visual impact when this market is increasingly rewarding material intelligence and quiet quality. None of these require a brand to change who it is–only to communicate it differently.

NKBA: How do you see the North American market evolving, and how will this evolution impact how international brands do business here? 

Laetitia Laurent: We’re watching luxury shift from visual impact to material intelligence–quiet confidence over performance-driven aesthetics. Kitchens and baths are becoming more architectural and tailored, materials more tactile and emotionally resonant, with warm, layered neutrals replacing the white-on-white era, and wellness now treated as a baseline expectation rather than an upgrade. For international brands, that’s actually good news, because it plays to European strengths in craft and longevity. But it raises the bar on storytelling and education. Brands that can articulate why their quality matters–and support it with availability and performance–will win. The future of luxury here isn’t louder; it’s smarter, and it feels personal.

NKBA: While every company’s journey is different, what is one general piece of advice you have for a company thinking of entering the North American market?

Laetitia Laurent: Invest in translation, not just expansion. Don’t change who you are –the heritage and craftsmanship are exactly what this market wants. But take the time to communicate that identity in American language: clear specifications, dependable logistics, education for the designers and dealers who’ll represent you, and a clear story about why your product endures. And find the right partners on the ground. Designers who work across both markets can be your most effective bridge to the buyer.

About NKBA Global Connect

The NKBA Global Connect mission is to connect and grow the kitchen and bath industry around the world through an international membership program. The initiative equips international companies with the support and professional community access they need to thrive in North America by providing market intelligence, brand-positioning guidance, and connections to key North American audiences. By combining NKBA’s expert marketing execution with access to a diverse and influential member network, we help businesses improve visibility, build meaningful relationships, and generate strong market demand, ultimately accelerating their success in the lucrative and competitive $228 billion North American market. Learn more here.

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Catching up With… Texas North Plains Chapter

A Furry Good Time at “Dogs & Design” 
Chapter President Samantha Vogt, Dana Bass, Jenifer Wiley, Heidi Arwine, and Taylor Massey

We love it when NKBA members let their creativity shine by dreaming up amazing events, and this was certainly the case with “Dogs & Design” hosted by our Texas North Plains Chapter.   

“I’m a huge dog lover,” said Programs Chair Nicole Raynes, “And there are so many people in our chapter who love dogs, have dogs, or have done designs for dogs. It’s a fun niche in our community–designing for dogs.”

The elements for the event quickly crystallized in Nicole’s mind. Choosing Daltile Dallas as the venue was easy, as tile is a #1 material sourced when designing for dogs, and their showroom is also close to the Dallas Animal Services Shelter–which shared insights about the shelter and ways to help in addition to contributing to the event’s DAS Shelter donation drive.

Daltile Dallas was the perfect venue for “Dogs & Design”

For the featured experts, Jenifer Wiley, owner of J Wiley Designs, was a natural–she has designed several projects for dogs, including showers, built-in dog bowls and crates, and a sofa with a scooped out back so a client’s pooch could comfortably peer out the window without damaging the piece.

Adding to the guest panel were dog-friendly designers Dana Bass, owner of Dana Bass Designs, and Heidi Arwine, owner of Heidi Arwine Interiors, and dog trainer Taylor Massey, owner of Six Packs & Dog Packs Training, who shared practical dog psychology designers can use when they visit clients’ homes.

Chapter President Samantha Vogt, Dana Bass, Jenifer Wiley, Heidi Arwine, and Taylor Massey

The event brought in 50 attendees (all human) and included complimentary custom pet doodles by Dallas-based sketch artist Groovy Zuky. To make the logistics easier, everyone who RSVP’d for the event could email a photo of their pet ahead of time and pick up their artwork the day of the event. It worked out beautifully, as Groovy Zuky received 15 additional requests during the event itself. 

Dallas-based artist Groovy Zuky sketched pet doodles for guests

This being Texas, guests nibbled on Mexican food and also had the opportunity to build mini animal figurines with Lego-style bricks.

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Catching Up With… Texas Gulf Coast Chapter

A Ted Lasso-Inspired Summer Social As International As It Gets
Gigi Dornad, Isabel Mendez, Miguelina Veras, Jean-Louis Breux, and Anne Breux

With Houston playing host to the World Cup, Lisa Slappey had a cheeky idea.

The Silver Sponsor and former secretary of the Texas Gulf Coast Chapter envisioned a summer social where people could cheer and chill … and that’s how the idea for a Ted Lasso-inspired watch party was born.

“Houston is an extremely diverse city. We have people here from all over the world, and there has been tremendous excitement for the World Cup,” said Lisa, who with business partner Mehdi Abedi owns Pride of Persia Rug Co. & Postmodern Traditions, where the watch party was held on June 23rd. “We wanted to have a low-stress summer gathering to connect local industry peers, and we wanted to encourage people who didn’t know much about soccer to come watch, hence the Ted Lasso theme.”

For those not familiar with the popular comedy series by the same name, Lasso was an American football coach hired to coach an English football team. True to the show, the event featured “Biscuits With the Boss” (shortbread cookies), and a “Believe” sign amidst decorations of soccer balls and international flags. Guests were encouraged to wear team colors. Around 50 people showed up, including many new faces. Team jerseys abounded, and one guest even made a referee costume.

A new TV and a wall projector were used to broadcast the England v Ghana and Panama v Croatia matches. Dinner included Persian specialities made by Mehdi Abedi.

You might be wondering: just how did a Persian rug company get into NKBA? 

“We had some wonderful NKBA leaders in the community who kept inviting me to events,” recalled Lisa. “I put a lot of rugs in kitchens and baths, and it occurred to me that I should know what designers are doing in kitchens and baths! A whole new aspect of design opened up to me when I joined NKBA, and I have been an advocate since–especially for our student members.”

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Five Questions With… Jeremy Parcels, Global Connect Advisor

Expert insights from a lifetime in building and design 

Jeremy Parcels, CKBD, is the Owner/Principal Designer of Parcels Design Studio, LLC, based in Denver, Colorado. He has won multiple design awards and is a published designer. An experienced showroom veteran with expertise in European brands and modern design, he enjoys helping teach the next generation in the industry through his public speaking and leading learning sessions at KBIS, IBS, and Surfaces. Jeremy has been named NKBA Chapter President of the Year and NKBA Chapter Officer of the Year. Kitchen and Bath Design News recognized Jeremy as one of the industry’s top innovators in 2021.

NKBA: Tell us about your professional background and involvement with NKBA.

Jeremy Parcels: I grew up in the construction and remodeling industry–my family owned a construction company and operated a Merrillat cabinet showroom. I studied architecture at the University of South Florida and returned to the family business where I learned kitchen and bath design from my grandfather. That experience shaped the foundation of my career. 

I became involved with NKBA in 2008 through the Central Florida Chapter, serving in leadership roles including Chapter Representative and Chapter President, and earned my AKBD in 2009.

After relocating to Colorado, I attended my first NKBA Rocky Mountain Chapter event and immediately got involved again–serving in roles from communications to Chapter President. In 2020 I earned my CKBD.

NKBA: As a Global Connect Advisor, what insights or services can you offer Global Connect members? 

Jeremy Parcels: With an extensive background in both design and retail showrooms in the United States, I bring practical market knowledge to Global Connect members looking to enter or expand within North America. Our industry operates differently than many other parts of the world, and understanding those differences is critical to building a successful strategy and long-term presence.

As the dealer representative for Ballerina Kuchen, I’ve helped support the growth of their dealer network and North American presence over the past several years. That experience allows me to share real-world insights, help set realistic expectations, and guide members toward a thoughtful and successful market entry.

NKBA: Throughout your career, what are the most common mistakes you have seen that hamper a company’s success as they try to enter/expand in the North American market? 

Jeremy Parcels: The biggest mistake I see is trying to scale too quickly without enough research. There’s often an assumption that success comes from opening a flagship showroom in a major market like New York, Miami, or Toronto and backing it with significant advertising investment. 

In reality, that approach rarely reflects how our market works or how relationships are built with specifiers and end users. Success here requires understanding regional differences, building the right partnerships, and growing strategically. Too often, companies overinvest upfront, exhaust their resources, and ultimately exit the market before gaining traction.

NKBA: How do you see the North American market evolving, and how will this evolution impact how international brands do business here? 

Jeremy Parcels: The North American market is constantly evolving, and each region continues to develop in its own way. At the same time, I see increasing opportunities for international brands to communicate a consistent brand message across the continent that resonates within the design community. 

The challenge (and opportunity) is determining what that message should be and how to deliver it effectively. Successful brands are those that balance a strong, unified identity with a thoughtful understanding of regional market dynamics.

NKBA: While every company’s journey is different, what is one general piece of advice you have for a company thinking of entering the North American market?

Jeremy Parcels: Every market–and every company–is different. My advice is to identify the cities, states, provinces, and regions that are most likely to connect with and adopt your product first. Launch strategically, build a loyal customer base, and create demand organically. 

Too often, companies try to make the “Times Square splash” before establishing a foundation. Sustainable growth comes from earning advocates, refining your approach, and expanding with intention rather than scale for scale’s sake.

About NKBA Global Connect

The NKBA Global Connect mission is to connect and grow the kitchen and bath industry around the world through an international membership program. The initiative equips international companies with the support and professional community access they need to thrive in North America by providing market intelligence, brand-positioning guidance, and connections to key North American audiences. By combining NKBA’s expert marketing execution with access to a diverse and influential member network, we help businesses improve visibility, build meaningful relationships, and generate strong market demand, ultimately accelerating their success in the lucrative and competitive $228 billion North American market. Learn more here.

July 2026

Message from the Chapters Team

Dear Chapter Officers, 

Happy July! We hope everyone enjoyed a festive Fourth. Our Chapters are keeping the celebrations going beyond the fireworks! 

From creative collaborations to community giving, NKBA Chapters are in the spotlight with special summertime events. Mid Atlantic Chapter presents Paddles and Palettes with a red, white and blue barbecue. Carolina Chapter’s Red, White and Blueprints at Walker Woodworking & Greenbrook Design features a Made in the USA factory tour with CEUs, cocktails and networking. 

Special salute to the Southern Ohio/Kentucky Chapter volunteers who will spend their time giving back and making a meaningful impact at the Ronald McDonald House of Greater Cincinnati. Georgia Chapter will serve up great connections and active networking at their second annual PickleBall Tournament, while Maine Chapter will bring the heat (and the butter) with their highly anticipated annual Lobster Bake. All this and more is in store across our 70 Chapters across the U.S. and Canada. Cheers to all! 

Seeking Volunteer Leaders

Chapter Officer Elections season is here. Self-nominations are open through Friday, July 31 at 5:00 PM ET for the following volunteer leadership positions:

  • Programs Chair
  • Membership Chair
  • Secretary-Treasurer

Please note: Even if you are the current Chapter Officer, you must submit a self-nomination form for the next term, which begins January 1, 2027 and ends December 31, 2028. Click here to submit.

Thirty Under 30 Nominations

Nominations are open through August 31 for NKBA’s prestigious Thirty Under 30 program. Click here to nominate yourself or a deserving colleague for the Class of 2027 to be introduced live on the KBIS NextStage on February 2, 2027.

New CKBD Certification Pathway

Please share the news with your chapters – our new NKBA Certification pathway to CKBD is underway. Formal higher education or industry qualifications are no longer the only options. Now with the new pathway, NKBA members with 7+ years industry experience are invited to apply through our new streamlined application process. Click here to learn more and submit your application.

Kitchen & Bath Planning Guidelines, 5th Edition

Order your copy of NKBA Kitchen & Bath Planning Guidelines, 5th Edition. Order here with a special member discount while copies last. If you already have the 4th Edition and would like to see what’s new, then please click here.

Mark Your Calendars

On September 1, self-nominations will open for NKBA’s national Chapter Leadership Committee (CLC). Five current or past Chapter Officers serve on the CLC for a three-year term. CLC members must have served at least one full (two-year) term within the past two years to be eligible. You can find our current CLC members on nkba.org on your Resources / Chapter Officers go-to page. Please let us know if you have any questions.

We’re in the planning stages of Fall High Point Market (October 17-21) and Kitchen + Bath Canada Expo (November 11-12) in Toronto. Save the dates with NKBA!

We look forward to celebrating more exciting news and sharing additional details during our July Chapter Officer meetings this week and next. Have a wonderful one!

Warmest wishes,

Kelly

Kelly Buchsbaum

Director, Chapters & Professional Development

kbuchsbaum@nkba.org 

July 2026

Chapter Officer Update

Thank you to our Partners:

Happy July! We hope everyone enjoyed a festive Fourth. Our Chapters are keeping the celebrations going beyond the fireworks….

View Full Message from National →

Important Dates

July 7 – Chapter Presidents monthly Zoom meeting – 4:00 PM ET

July 14 – Chapter Programs + Communications Chairs meeting – 4:00 PM ET

July 15 – Chapter Membership Chairs + Secretary-Treasurers meeting – 4:00 PM ET

July 31 – NKBA Chapter Officer self-nominations deadline – 5:00 PM ET

Chapters

NKBA’s Chapters Team is here for you – reach out to us via email or call 610-988-6035.

Kelly Buchsbaum, Director, Chapters & Professional Development

Kristin Shechter, Chapters Engagement Manager

Melissa Flynn, Chapters & Skilled Trades Manager

Elizabeth Mace, Project Manager, Chapters & Professional Development

General info, meeting notices, and roster requests:

chapters@nkba.org

Research

The NKBA Skilled Labor Survey officially launches on July 7th. Check your inbox for your personal link and make your voice heard!

Your insights shape the future of the kitchen and bath industry. Plus, by participating, you’ll get:

  • A chance to win one of five $300 gift cards.
  • Free, exclusive access to the final report.

Don’t miss out—represent your chapter and share your perspective before the deadline!

One more call for you to get on the inside track. If you haven’t already, we invite you to join the Kitchen & Bath Pro Hub, NKBA’s dedicated research community. It’s a great place to connect with peers, share insights, help shape the future of NKBA Research—and earn rewards along the way. 

Webinars & Virtual Events

NKBA presents the following July Webinars, generously sponsored by Hanover Architectural Products. Webinars begin at 12:00 PM ET with 0.1 CEU per webinar. 

Tuesday, July 7 | XL Porcelain Slabs – Quality to the Core
Wednesday, July 8 | Shaping the Future: The Evolution of Ceramic Manufacturing in Bathroom Design
Wednesday, July 15 | Quartz, Tile, Stone, and the NKBA: Market Trends & Skilled Labor
Tuesday, July 21 | Specifying Glass Tile with Confidence
Wednesday, July 22 | Smart Surfaces: Design Essentials for Porcelain Countertops

Students & Educators

We’re looking for industry experts to share their knowledge with students at NKBA’s annual Student Design Symposium. This live, 2.5-hour virtual conference is scheduled for 12 PM EST on Friday, September 25. Please email kryan@nkba.org if you have a presentation idea. 

We are currently seeking Chapter Officers and other experts to deliver 20-minute breakout sessions via Zoom. The symposium is a great way to practice your public speaking skills and share information about a topic you’re passionate about! Potential topics include:

  • Association involvement/networking
  • Design-related careers
  • Design trends
  • Resume and portfolio development
  • Starting your own business
  • Time management

Government Relations

NKBA actively monitors legislation and public policy developments impacting the kitchen and bath industry, sharing key updates each month through our Government Relations Newsletter. A repository of newsletters, as well as additional resources to self-advocate on issues important to you, can be found on the Government Relations webpage.

Hot topics this month include:

U.S. Appliances: The Department of Energy reinterprets a 2022 Inflation Reduction Act provision and now disallows fuel-switching rebates for heat pumps, stoves and ovens. However, the rebate will be available for those who replace appliances that are already electric with other electric appliances that are more efficient.

U.S. Stone Slab Products Act: The House Judiciary Committee votes to advance House Resolution 5437, also known as the Protection of Lawful Commerce in Stone Slab Products Act, which would prohibit civil actions against a manufacturer or seller of a stone slab product for harm resulting from the alteration of such a product by a fabricator.  

Interior Design Legislation:

We hope you benefit from the value these resources bring to you, your profession, and the kitchen & bath industry. Please reach out directly to Steven Campeau, NKBA’s Senior Manager, Global & Government Relations at scampeau@nkba.org, with any specific questions.

Professional Development

Gain CEU credits with NKBA’s Webinars. CEU reporting deadline has been extended to August 9, 2026. Please submit your CEUs before the extended deadline as it will not be extended again. Thank you! Earn and report today!

Please join NKBA in congratulating our newest NKBA CKBD and Specialty Badge earners.

Certified Kitchen & Bath Designer (CKBD):

Congratulations to our newest NKBA Certified member and kudos to their Chapter! 

Christina Temple, CKBD, Southern Ohio/Kentucky; Samantha McClintic, CKBD, Columbia River

Specialty Badges:

Jeff Adragna, JWA LLC, Remodeling Floor Plans, Arizona South

Hailey Westrum, Home Depot, Cabinetry, Texas South Plains

Ashley Weber, EGStoltzfus Homes LLC, Color, Susquehanna Valley

Robert W Eager, Home Depot, Cabinetry Floor Plans, GA/SC Coastal

Nick Eschenlohr, Home Depot, Cabinetry, Southern Ohio/Kentucky

Julie Holley, Floor Plans & Specifications, West Michigan

Aaron Redente, Cabinet Joint, Cabinetry, Susquehanna Valley

Doung Ngo, AQAD Homes LLC, Cabinetry, Georgia

Kayla Herrick, Maureen’s LLC, Cabinetry, Minnesota State

Brittany Butler, B. Noelle Design, Cabinetry, LA/MS/AR

Annie Fyffe, Kitchen & Bath Gallery by Supply New England, Northern New England

Membership

Frequently Asked Questions and Member Videos for the most frequently asked questions.

New Members are vital to the success of NKBA and our Chapters. Please send prospective members to membership@nkba.org and we will send detailed information on member benefits, membership cost, certification, badges and more.

Membership Types include business, international business, industry partner, individual, and student. The definitions of each type can be found on the NKBA signup page.

NKBA Membership Signup. Please share this link. In addition, each chapter page has a “Join the NKBA” button. If anyone needs a hard copy of the application, please email info@nkba.org. There is an updated 2026 membership application with new rates.

Company admins can remove employees who are no longer with the company directly through the company profile on www.nkba.org.

To add new employees, please email info@nkba.org and our Member Relations Team will be happy to assist. We’ll need:

  • First and last names
  • Unique email addresses

Any employees working directly for an NKBA member company can be added at no charge—including Sales Reps who work from a home office.

If you have individuals on your roster without email addresses, please send those names to info@nkba.org as well. We’ll reach out to confirm their status with the company and, if applicable, secure an email address.

Have questions? We’re always glad to help—just reach out to info@nkba.org.

Thank you!

Back
Events

Women to Women Conference

When:

September 8 – 10, 2026 | 9:00 AM ET – 5:00 PM ET

Where:

Four Seasons Hotel
2 Canal Street, New Orleans, Louisiana, 70130

Ignite Your Path. Empower Others. Elevate Together.

A unique leadership gathering, W2W attracts 100 influential, dedicated NKBA members across the industry–thoughtfully selected via a curated application process.

During three days of networking, engaging experiences, and mentorship, W2W participants will share career journeys, gain business insights, and build lifelong connections.

Most Recent

Kitchen + Bath Canada

Nov 11 – 12, 2026 | 9:00 AM - 5:00 PM ET

DesignPoint 2026

Aug 23 – 26, 2026 | 9:00 AM - 3:00 PM ET

NKBA | KBIS in Milan

Apr 21 – 26, 2026 | 9:00 AM - 5:00 PM ET

NKBA | KBIS at High Point Spring Market

Apr 25 – 29, 2026 | 9:00 AM - 5:00 PM ET

KBIS 2026

Feb 17 – 19, 2026 | 9:00 AM - 5:00 PM ET

2026 Bath Trends Virtual Summit

Nov 11, 2025 | 12:00 - 2:00 PM ET

Back
Surfaces

Quartz, Tile, Stone, and the NKBA: Market Trends & Skilled Labor

When:

July 15, 2026 | 12:00 PM ET

CEUs: .1

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What You Will Learn

Are you prepared for the sweeping changes defining the Surface industry in 2026? The traditional landscape of the Quartz, Tile, and Stone sectors is undergoing a transformation. Driven by federal silica-related lawsuits, the business is facing new strict safety certifications, dramatically altering fabrication costs and current business models. Simultaneously, it is up against an aging workforce. For every five baby boomers retiring from the trades, only two candidates from younger generations are coming behind them, threatening a significant loss of critical institutional memory, “the brain drain.”

While these challenges are creating disruption in the current marketplace, we believe this disruption brings with it unprecedented opportunity. This high-energy, data-driven webinar offers a strategic blueprint for thriving in this new era. We will explore the transition from manual, analog labor to a technical, data-driven trade that prioritizes both safety and entrepreneurial acumen. We will demonstrate how transformative change is possible by embracing innovation into every facet of your business (fabrication, installation, people, business model). Whether you are a fabricator, installer, designer, or contractor, this session will equip you with actionable insights to build a resilient, forward-thinking, and highly profitable business.

Learning Objectives:

  • Market Trends: Webinar participants will learn how the recent federal lawsuits and aging workforce are significantly impacting the Quartz, Tile, and Stone sectors in terms of increased costs, shifting liabilities and the upcoming “brain drain” and labor shortage.
  • Innovation: Learn how the kitchen and bath industry can embrace innovation by integrating new technologies, the digital fluency of the next generation of workers and co-op business models to not only tackle these challenges but transform the industry for the future.
  • Skilled Trades Initiatives: Learn how the NKBA NextUp Program and Building Tomorrow’s Skilled Trades Workforce Program as well as business and government initiatives are showcasing the “New High Tech Trades”, supporting succession plans from Gen 1 to Gen 2, creating mentorship and apprentice opportunities as well as encouraging conversation through educational and networking events for the industry.
Featured Presenter
Jim Gurulé
President, Bay West Sales & Innovation

Jim Gurulé brings extensive experience working with kitchen and bath professionals, including designers, contractors, architects, and manufacturers. As the founder of Bay West Sales & Innovation, a business development company, he holds five US patents that have led to numerous licensing and cabinet manufacturing agreements, resulting in millions of units sold in the cabinet industry. His California C6 contractor’s license provides him with a comprehensive understanding of the kitchen renovation industry and valuable insights into the challenges and opportunities facing the Kitchen & Bath industries in the era of Artificial Intelligence Technologies.

He currently serves as the NKBA Northern California Chapter Membership Chair and was recognized as Best Membership Chair at the 2025 NKBA | KBIS’ Leader2Leader ceremony. Additionally, he has been a presenter at NKBA’s Voices from the Industry Conference and for the Chapter Presentation Program. He also hosts a weekly podcast with over 100 episodes discussing five key life areas: profession, health, worldview, money, and relationships. 

Jim Gurule speaker headshot
Featured Presenter
Dominick Piegaro
Business Development Manager, Emser Tile

With over a decade of experience in the hard surface industry in the San Francisco Bay Area, I have built a strong background across both retail and wholesale environments. My work has focused on helping clients, designers, contractors, and builders select the right materials for a wide range of residential and commercial projects.

Throughout my career, I have developed deep product knowledge across natural and manufactured surfaces, including stone, porcelain, ceramic, and quartz. This experience has allowed me to guide customers through product selection, technical specifications, and installation considerations while balancing aesthetics, durability, and cost.

Working in both retail and wholesale channels has given me a well-rounded understanding of the supply chain, from showroom consultation and client relationships to distribution, logistics, and supporting trade professionals. I take pride in building long-term partnerships and providing solutions that meet the practical and design needs of every project.

My experience at Emser Tile & in the Bay Area market has also given me insight into regional design trends, construction demands, and the fast-paced nature of the building industry. I am passionate about delivering quality products, reliable service, and helping clients bring their vision to life through the right surface materials.

Dominick Piegaro speaker headshot