What You Will Learn
Struggling to bring in leads outside of referrals? Lacking authority in the industry? You’re not alone. Many kitchen and bath brands suffer from generic messaging, fragmented marketing efforts, and an unclear pathway to sales. Our Brand Rescue Lab will help you diagnose where your customer journey falls short and map out a new path to growth.
In this session, you’ll learn how to define what you stand for, articulate your differentiators, and zero in on the high-value customers who truly drive profit. Then you’ll learn how to turn that clarity into a website built to convert, with strong messaging, defined customer pathways, and clear calls to action. Finally, we’ll discuss how to transform your brand messaging into creative campaigns that drive qualified leads.
Brand Rescue Lab gives you the playbook to transform a generic, fragmented digital presence into a high-performing, revenue-driving engine.
Learning Objectives:
- Create brand clarity: define what your brand stands for and how it is different.
- Build a website that converts by focusing on the benefits your brand provides, incorporating clear calls to action, and optimizing for search engines and LLMs.
- Drive qualified leads through creative campaigns that prioritize precision over volume.
Featured Presenter
Dayna Prepis
VP of Marketing, UpSpring
Dayna Prepis is Vice President of Marketing at UpSpring, where she leads creative, strategy-driven marketing initiatives for clients across the design industry. After launching her career at a small startup agency, she evolved her skills through roles at Interior Design magazine, a boutique hospitality design firm, and an international flooring brand—experiences that gave her a 360-degree perspective on the interconnected worlds of design, architecture, and marketing.
At UpSpring, Dayna helps clients tell their stories with clarity and impact, generating bold ideas and guiding collaborative brainstorming sessions that unlock fresh perspectives.
Featured Presenter
Caroline Schillaci
VP & Chief of Staff, UpSpring
Caroline Schillaci is the Vice President and Chief of Staff at UpSpring, where she guides strategic direction for the agency and drives results for a diverse portfolio of clients, from global firms to emerging design studios and organizations. Caroline leads campaign development and media strategy, bringing a distinct blend of creativity, precision, and empathy to every project.
She’s passionate about uncovering the emotional and cultural narratives behind design and translating those into meaningful, measurable PR strategies.
Caroline is also known for fostering a mentorship-driven, people-first culture at UpSpring.
