What You Will Learn
Search is no longer just about ranking on Google, it’s about being chosen by AI-driven search results before a customer ever clicks a website. In this webinar, we’ll break down how AI-powered search (Google AI Overviews, Bing Copilot, voice search, and conversational search tools) is reshaping how homeowners discover, evaluate, and contact kitchen and bath professionals. Attendees will learn what has changed, what still matters, and what practical steps NKBA members should take to remain visible, competitive, and compliant in 2026 and beyond.
This session is designed specifically for kitchen & bath designers, remodelers, and design-build firms who want clarity, not hype around digital visibility, lead quality, and future-proofing their marketing investments.
Learning Objectives:
- How AI-powered search is changing the buyer journey for home renovation and design services.
- Why many “traditional SEO tactics” are losing effectiveness — and what replaces them.
- How websites must evolve to support AI visibility, accessibility, and trust signals.
Featured Presenter
Kate Stallings
Owner, Kate Creative Media
Kate Stallings is the Founder of Kate Creative Media, a digital marketing and web strategy firm specializing in home services, construction, and design-based businesses across the
United States.
With over eight years of experience, Kate partners with contractors, remodelers, design-build firms, and professional service companies to help them strengthen digital visibility, attract higher-quality leads, and build sustainable growth systems. Her work focuses on aligning website strategy, search behavior, and business operations particularly as AI-powered search, accessibility standards, and compliance requirements continue to reshape how consumers discover and evaluate service providers.
Kate is known for her practical, no-fluff approach to marketing. Rather than chasing trends or vanity metrics, she emphasizes long-term positioning, trust signals, conversion strategy, and
risk-aware digital infrastructure. She helps business owners understand not just what tools to use, but why they matter and how to implement them in a way that supports real revenue outcomes.
She has presented for industry organizations and professional associations, translating complex
topics such as AI-driven search, modern SEO, and website compliance into clear, actionable guidance. Her presentations are designed to empower business owners and leadership teams with the clarity needed to make informed marketing decisions without becoming technical experts.
Kate’s mission is to help service-based businesses adapt confidently to digital change while building brands that are visible, credible, and positioned for long-term success.
