The online retailer’s exclusive program offers numerous perks to design pros.
Image courtesy of Bed Bath & Beyond.
By Dianne M. Pogoda
Online retailer Bed Bath & Beyond’s exclusive Trade Program is a one-stop shop for designers and other specifiers looking to raise the style quotient while sticking to clients’ budgets.
Trade Program Members save 25 percent every day on a bigger-than-ever assortment of furniture, décor, rugs, appliances, fixtures and more. What’s more, trade pros get a free Welcome Rewards membership, which earns them 5 percent back on every purchase. Welcome Rewards also includes three free returns each month for in-store credit, and a 60-day extended return period allows clients to live with a piece and ensure it works well in their space.
The Rewards package also offers double rewards for reviews, bonus rewards for recommendations resulting in purchases, and three free price matches per month. And shipping is free on every order placed on a Trade account.
Bed Bath & Beyond Trade provides beneficial tools for busy pros and small business owners. The program aims to help make the design and selection process smooth and seamless. Designers may create a personalized design page to organize projects, share work, shop and update in real time. The design profile is hosted on the Bed Bath & Beyond platform and is shareable to a member’s social media, website, and/or directly to clients. Personalized support from dedicated expert Trade Specialists provides members with peace of mind — there’s always a friendly, familiar voice ready to help!
The Bed Bath & Beyond Trade program is free to join, and applying is easy. Provide a business name, contact information and additional business or professional verification, such as an employer identification number (EIN), to apply.
To learn more about this exclusive program for trade professionals and to join for free, click here.
NKBA | KBIS is thrilled to announce a new initiative set to launch in 2025. To enhance educational opportunities, NKBA | KBIS will offer free on-demand access to the Voices from the Industry (VFTI) Conference for student members.
The VFTI Conference, a cornerstone of KBIS, features a range of industry leaders and experts sharing valuable insights, trends, and innovations. Providing free on-demand access to VFTI supports educational growth and helps students build a strong foundation for their future careers. This forward-thinking approach ensures that emerging professionals are well-equipped with the latest insights and trends, positioning them for success in the ever-evolving kitchen and bath industry.
Students will benefit from accessing VFTI content at their convenience, staying abreast of industry developments, and enriching their academic experience. On-demand access for VFTI will be available to all NKBA | KBIS student members on February 27, 2025.
The bathroom is no longer just functional—it’s becoming the heart of the home’s wellness experience. As design priorities evolve from utility to sanctuary, this exclusive online event will reveal how personalization, technology, and wellness are shaping tomorrow’s most intimate spaces.
Summit Highlights:
Session 1: 2026 Bath Trends Report
Get the first look at 2026 data and consumer insights—exploring how wellness, accessibility, and innovative technology are transforming bath design.
Session 2: From Utility to Oasis—Turning Daily Rituals Into Spa Moments
Panelists: Kurt Raabe (Duravit), Michael Wright, CKBD (Wright by Design), Bethany Reilly (BR Design Group), and Maegan Blau (Blue Copper Design).
Discover how designers are crafting personalized, sensory-driven spaces where technology and design meet mindfulness.
Session 3: Frame to Freedom—Creating Seamless Serenity with Shower Glass
Shannon McKinney, Owner, DT Glass Inc., discusses how innovative glass design is redefining the shower as the centerpiece of modern luxury and relaxation. Register here: NKBA Bath Trends Summit
Marketing
NKBA presents the following November business and smart-home Webinars with registration links below. Webinars begin at 12:00 PM ET with 0.1 CEU per webinar.
Know an outstanding educator who’s making a difference in the kitchen and bath industry? Nominate them for the2025 NKBA Educator of the Yearaward! Help us recognize the passion and dedication that shape the next generation of professionals. Nominations are open now through November 7, 2025: click here to nominate an educator.
Will students and educators from your chapter be attending KBIS 2026? We’re excited to invite them to our annual Student & Educator Coffee Break, taking place on Wednesday, February 18, from 2:30 – 4:00 PM at the Orange County Convention Center.
This year’s featured speaker is Stacy McCarthy, CMKBD, who will explore important, yet often overlooked, human dimensions of design in her presentation, “Spaces That Care: The Real-Life Impact of Kitchen and Bath Design.”
If you’re a chapter officer who regularly connects with students or local schools, please email Kelly Ann Ryan to request an invitation. We’d love for you to join us and help foster meaningful connections among attendees.
Governance
NKBA has just announced its 2026 Board of Directors. Kerrie Kelly, CEO and Creative Director, Kerrie Kelly Studio, has been elected Chair of the 2026 Board of Directors, effective January 1, 2026. She succeeds Eduardo Cosentino, EVP Cosentino Group & CEO Cosentino Americas. Cosentino will stay on as a 2026 NKBA board member.
“It’s an honor to step into this role at such a pivotal time for NKBA,” said Kelly. “The association is evolving beyond kitchen and bath to embrace the full spectrum of residential design, and that broader vision is creating new opportunities for connection, inspiration, and global influence. As Chair, I’m committed to championing that whole-home perspective—bringing designers, brands, and innovators together to shape experiences that reflect how people truly live today. NKBA has always set the standard for design leadership, and together, we’ll continue to expand that impact across every room, every market, and every corner of the industry.”
In addition to Kelly, Scott Edmunds, Sr. Vice President of Marketing, Kohler Co., has been elected Vice Chair. Returning board member, Michael Gross, Senior Vice President, Whirlpool, will assume the position of NKBA Board Secretary/Treasurer.
The 2026 NKBA Board of Directors welcomes two new members — Alena Capra, CMKBD, Owner, Alena Capra Designs, and Vijay Shankar, Executive Chairman, Coleto Brands — who join returning board members Nicola Bertazzoni, Chief Operating Officer, Bertazzoni Group; Eduardo Cosentino, EVP Cosentino Group & CEO Cosentino Americas; Jill Ehnes, President of Delta Faucet Company; and Peri Friedman, COO, Fabuwood.
Government Relations
NKBA actively monitors legislation and public policy developments impacting the kitchen and bath industry, sharing key updates each month through our Government Relations Newsletter.
Hot topics this month include:
U.S. Stone Slab Products Act: Congress introduced House Resolution 5437, also known as the Protection of Lawful Commerce in Stone Slab Products Act, which would prohibit civil actions against a manufacturer or seller of a stone slab product for harm resulting from the alteration of such a product by a fabricator.
Canadian Housing: Canada has launched Build Canada Homes, a federal agency that will leverage public-private partnership to build affordable housing at scale and at speed in order to address the country’s housing crisis.
Massachusetts: Senate considers bills 254 and 2620 to regulate the commercial interior design profession, with both pieces of legislation including kitchen and bath exemption language to protect NKBA members from any potential negative impacts.
We hope you benefit from the value these resources bring to you, your profession, and the kitchen & bath industry. Please reach out directly to Steven Campeau, NKBA’s Senior Manager, Global & Government Relations at scampeau@nkba.org, for any specific questions.
Professional Development
Voices from the Industry (VFTI) is a valuable opportunity for learning and professional development, offering a wide range of educational sessions led by industry experts during KBIS. We encourage all members to visit the VFTI landing page at KBIS.com to view the upcoming conference schedule and access the registration link. Chapter officers receive free VFTI access throughout KBIS, and members can take advantage of discounted rates by registering early—before prices increase in January. Please help promote VFTI registration within your chapter so members don’t miss out on this enriching experience and chance to earn CEUs.
Gain CEU credits in November via NKBA Webinars. CEU reporting deadline is June 30, 2026 – earn and report today!
CONGRATULATIONS to our newest NKBA Specialty Badge earners!
New Members are vital to the success of NKBA and our Chapters. Please send prospective members to membership@nkba.organd we will send detailed information on member benefits, membership cost, certification, badges and more.
NKBA Membership Signup. Please share this link. If anyone needs a hard copy of the application, please email info@nkba.org. There is an updated 2025 membership application with new rates.
Company admins can remove employees who are no longer with the company directly through the company profile onwww.nkba.org.
To add new employees, please email info@nkba.org and our Member Relations Team will be happy to assist. We’ll need:
First and last names
Unique email addresses
Any employees working directly for an NKBA member company can be added at no charge—including Sales Reps who work from a home office.
If you have individuals on your roster without email addresses, please send those names to info@nkba.org as well. We’ll reach out to confirm their status with the company and, if applicable, secure an email address.
Have questions? We’re always glad to help—just reach out to info@nkba.org.
Thank you!
NKBA’s Member Relations team is always available to assist our Members and Chapters. Contact them at 1-800-843-6522 or email info@nkba.org.
Across three transformative days, NKBA’s new design hub at High Point Market became a destination for industry leaders, brands, and designers to see how kitchen, bath, lighting, and surfaces define the future of whole-home design.
By NKBA Staff
Designers, brands, and thought leaders from across the industry came together to celebrate connection, creativity, and the future of design at NKBA’s inaugural Broad Hall activation at High Point Market that bridged the worlds of kitchen, bath, and interiors—marking a pivotal step in uniting design disciplines and setting the stage for future collaboration at KBIS and beyond.
Day 1: Expanding Expertise & Embracing Color
Fall Market opened with mimosas, music, and a sense of anticipation as NKBA, in partnership with Cosentino and Codarus, welcomed guests to explore Broad Hall’s immersive vignettes, curated by NKBA Board Member Kerrie Kelly. The brands featured included Kichler, James Martin Vanities, Ferguson Home, Sherwin-Williams, Fabuwood, BlueStar, Signature Hardware, Miele, Urban Bonfire, FreePower, Blanco, Lutron, Feeney, and Azenco.
The morning’s first discussion, “Expanding Your Expertise into Kitchen & Bath Design,” led by Andrea Lillo, Executive Editor of Designers Today, encouraged designers to explore new opportunities in kitchen and bath. Panelists Sarah Robertson (AKBD, Studio Dearborn), Kelly Collier-Clark (House of Clark Interiors), Shae Wilder (BlueStar), and Pam Durkin (James Martin Vanities) shared candid insights about growth, collaboration, and NKBA membership. “Collaboration between designers and manufacturers is where the real innovation happens,” said Wilder.
In the afternoon, Sue Wadden, Director of Color Marketing at Sherwin-Williams, unveiled The Evolution of Color: Anthology Volume Two, previewing the 2026 color forecast. Drawing from biophilia and neuroaesthetics, Wadden spotlighted four palettes—Frosted Tints, Sunbaked Hues, Restorative Darks, and Foundational Neutrals—all rooted in emotional wellness and inclusivity. “Design is about connection and comfort,” Wadden shared. “We’re seeing color evolve toward warmth and grounding—spaces that feel restorative yet forward-looking.”
From Left to Right: Deb Webb, NKBA Executive Vice President, Operations and KBIS; Kerrie Kelly, CEO and Creative Director, Kerrie Kelly Studio, and NKBA Board Chair; Patty Dominguez, Cosentino’s Vice President of A&D; Bill Darcy, NKBA Global President & CEO; Geraldine Morrison, NKBA Chief Partnerships Officer, Domestic & Global Brands; Cody Ables, CEO and Founder, Codarus; Tammy Covington, President and CEO of High Point Authority; and Ivana Molzen, NKBA Chief Marketing and Digital Officer.
The day culminated in a lively NKBA × Cosentino Ribbon Cutting, attended by industry media and partners, including NKBA Global President & CEO Bill Darcy, NKBA Chief Partnerships Officer, Domestic & Global Brands, Geraldine Morrison, Cosentino’s Vice President of A&D Patty Dominguez, and President and CEO of High Point Authority Tammy Covington. “Today’s designers don’t create rooms in isolation,” Morrison said. “The whole home is the future—and High Point is at the center of that conversation.”
Day 2: Light, Finish & Form Shape the Story
Under a brilliant fall sky, designers returned to Broad Hall for “Designing with Light, Finish & Form,” moderated by Kathryn Given, Executive Director of Editorial & Brand Content for Luxe Interiors + Design. Panelists Thom Filicia and Michel Smith Boyd (NKBA Design Council members), Kristina Christopher (Kichler), and Caroline Danielson (Ferguson Home) explored how materials, light, and detail define emotion in space.“I adorn my spaces like I adorn my body,” said Boyd. “Lighting must be considered early—it supports the architecture; it’s part of the story,” added Filicia. Panelists discussed trends such as adjustable color temperature, living finishes like brass and bronze, and the beauty of imperfection—materials that age gracefully and tell a story.
Later, FLOWER Magazine’s Karen Carroll moderated “The 2026 Kitchen Design Trends Report” with Alena Capra (CMKBD), Julee Ireland, Jonathan Krieger, and Briana Ryan (Miele USA). Topics ranged from AI-driven cooking technology to evolving layout concepts. “I think our kitchens are going to cook for us,” joked Ireland. “Luxury today means serenity and simplicity,” added Ryan.
That evening, guests gathered at HQ Gallery for a family-style dinner catered by Southern Roots, with cocktails, jazz, and interactive brand activations—from Lutron’s aura-reading Polaroids to Miele’s espresso martinis. In a heartfelt toast, Darcy reflected: “Just a few months ago, Broad Hall was only an idea—a vision. Today, it stands as a symbol of what’s possible when design, innovation, and partnership align.”
Day 3: Color, Creativity & the Entrepreneurial Spirit
As Market came to a close, Broad Hall buzzed once more—this time with conversations about emotion, creativity, and fearless entrepreneurship.
The morning’s session, “Design Kaleidoscope: Color and Light Trends in Kitchen + Bath,” moderated by Carisha Swanson, Market Director of House Beautiful, featured Heather French, Julee Ireland, and Sue Wadden. Together, they examined how post-pandemic priorities, such as biophilia and emotional connection, are influencing palettes and lighting. “Lighting is the extension of the paintbrush,” said Ireland. “It doesn’t just support the design—it brings it to life.”
In the afternoon, the final panel, “Leveraging the Entrepreneurial Spirit for Your Business,” moderated by Chandler Presson Pibl (Modern Luxury), brought together Richard T. Anuszkiewicz, Arianne Bellizaire, Ryan Bloom, and Jake Slatnick for an unfiltered conversation about creativity, risk, and reinvention. “Entrepreneurship isn’t about avoiding failure—it’s about building systems that let you recover faster,” said Slatnick. “Innovation happens when you stop designing for today’s problems and start designing for tomorrow’s expectations.”As twilight fell, NKBA hosted a VIP Cocktail Reception at Broad Hall, where Darcy raised a glass in gratitude: “What began as a vision became something truly extraordinary. Thank you to everyone—our team, partners, and brands—who helped bring Broad Hall to life.”
The team recently awarded scholarships as part of the Build Your Future initiative.
Image courtesy of the NKBA San Diego Chapter.
By Nicholas Tamarin
The NKBA San Diego Chapter recently participated in a local college and career fair for the association’s Build Your Future initiative, which encourages students to explore rewarding careers in the skilled trades.
“We created a slideshow to educate students on careers in the skilled trades and shared resources for those interested in training and certification,” said Parsons. “We were thrilled by the amount of student and parent engagement throughout the day.”
The event was the culmination of nearly a year of planning, led by a dedicated committee of seven chapter members who coordinated logistics, and a scholarship committee of three who are currently finalizing the chapter’s first-ever scholarship program.
As part of this effort, the San Diego Chapter will award six scholarships totaling $6,000 in Spring 2026 to students pursuing technical education in the trades. Scholarship criteria and application details will be announced next month on the San Diego Chapter page at NKBA.org.
“Huge kudos to Tracy and the other San Diego officers for planning such an incredible event and engaging so thoughtfully with the student community,” said Kristin Schechter, NKBA Chapter Engagement Manager. “Your leadership and dedication truly make a difference in shaping the next generation of industry professionals.”
In addition to the fair, the chapter developed a presentation and resource guide for students and families, which is also available on the chapter page. This guide highlights the growing need for skilled labor and outlines educational pathways toward successful careers in kitchen and bath design, construction, and related trades.
“This was an exciting step for our chapter,” added Parsons. “We’re passionate about showing students that the trades offer not just jobs, but lifelong careers with purpose, creativity, and opportunity.”
NKBA Daily Recap: High Point Market – Saturday, October 25
By NKBA Staff
Day one of Fall Market marked an exciting milestone for the design industry as the NKBA and the High Point Market Authority officially kicked off their new strategic partnership. Together, these two leading organizations are bridging the worlds of kitchen, bath, and home furnishings—creating new opportunities for collaboration, education, and inspiration across the design spectrum.
“The kitchen is the new living room,” said Bill Darcy, Global President and CEO of NKBA. “As homes evolve, designers need the tools and knowledge to think holistically. Our partnership with High Point Market brings those worlds together in one dynamic space.”
Welcome to Broad Hall: NKBA’s Design Hub
The day began beneath clear Carolina skies at Broad Hall, NKBA’s newly opened design hub at High Point Market. The historic venue has been transformed into a stunning showcase of integrated kitchen, bath, and whole-home design, featuring immersive vignettes by NKBA Board Member Kerrie Kelly, CEO and Creative Director of Kerrie Kelly Studio.
Guests enjoyed the Southern hospitality with mimosas garnished with fresh strawberries and pimento cheese sandwiches before touring the vignettes and joining the morning’s panels and tours. Each installation—from appliances and lighting to vanities and surfaces—spotlighted NKBA member brands including Cosentino, Codarus, Kichler, James Martin Vanities, Ferguson Home, Sherwin-Williams, Fabuwood, Blue Star, Signature Hardware, Miele, Urban Bonfire, Freepower, Blanco, Lutron, Feeney, and Azenco.
Panel Spotlight: Expanding Your Expertise into Kitchen & Bath Design
At 10 a.m., Designers Today’s Executive Editor Andrea Lillo led a lively discussion on how designers can expand into the kitchen and bath segment. Panelists included:
Sarah Robertson, AKBD, Studio Dearborn
Kelly Collier-Clark, House of Clark Interiors
Shae Wilder, National Trade Marketing Manager, BlueStar
Pam Durkin, President, James Martin Vanities
Panelists shared their personal journeys and insights on translating their design sensibilities into kitchen and bath spaces, as well as the value of NKBA membership. “It totally validates your expertise,” said Collier-Clark, whose residential work inspired her to take on full-scale bath renovations. Robertson discussed the increasing client demand for functional yet elevated kitchens while Durkin and Wilder emphasized the power of partnership: “Collaboration between designers and manufacturers is where the real innovation happens,” Wilder said.
Color Forecast Comes Alive
In the afternoon, following Architecture Digest editor-in-chief Amy Astley signing copies of the just released AD at Home, Sue Wadden, Director of Color Marketing at Sherwin-Williams, presented The Evolution of Color: Anthology Volume Two—a data-driven exploration of 2026’s emerging color trends.
Her presentation explored four new palettes—Frosted Tints, Sunbaked Hues, Restorative Darks, and Foundational Neutrals—inspired by well-being, nature, and cultural shifts. Wadden noted the growing importance of neuroaesthetics in design, explaining how softer tones can help support emotional wellness and inclusivity. “Design is about connection and comfort,” Wadden shared. “We’re seeing color evolve toward warmth and grounding—spaces that feel restorative, yet forward-looking.”
Evening Celebration: NKBA x Cosentino Ribbon Cutting
Industry media tours—including Veranda, Elle Decor, Designers Today, Galerie, and KBDN—continued throughout the day, exploring Broad Hall’s installations and engaging with NKBA’s brand partners. Then, as the sun set, guests gathered for a cocktail reception and ribbon cutting to celebrate NKBA’s debut at High Point Market and Cosentino’s new showroom within Broad Hall.
After prosecco and canapes were passed and the DJ spun Dua Lipa beats, the ribbon cutting commenced in front of a packed house of industry who’s who’s. NKBA’s Darcy and Geraldine Morrison, Chief Partnerships Officer, Domestic & Global Brands, along with Cosentino Vice President for A&D Patty Dominguez and High Point Market Authorities President and CEO Tammy Covington welcomed attendees and toasted to a partnership that promises to redefine cross-category design collaboration.
“This is an amazing activation that marks a new chapter in our partnership with High Point Market Authority,” Morrison said. ”Today’s designers don’t create rooms in isolation. The whole home is the future, and High Point is really at the center of that conversation.”
Check out today’s highlights, including “Designing with Light, Finish & Form,” moderated by Kathryn Given, Executive Director of Editorial & Brand Content, Luxe Interiors + Design, and “NKBA Panel: 2026 Report–The Latest Data on Kitchen Design Trends,” moderated by Karen Carroll, Editor at Large, FLOWER Magazine.
The construction sector on both sides of the Atlantic is grappling with a pressing issue that threatens productivity, housing affordability, and long-term growth: a shortage of skilled labor. In the United States and the United Kingdom alike, builders, remodelers, and suppliers are finding that projects take longer, costs rise higher, and the pipeline of future workers remains uncertain.
The U.S. Landscape: A Multibillion-Dollar Gap
In the U.S., the shortage of skilled labor in construction has reached critical levels. A recent study from the Home Builders Institute (HBI) and the National Association of Home Builders (NAHB) estimates the economic impact at more than $10.8 billion annually, primarily due to extended construction times and lost housing production. In 2024 alone, roughly 19,000 new homes went unbuilt, representing over $8 billion in lost economic activity.
Several factors drive this shortage:
High demand: Even as demand for new homes grows, the labor force is not keeping pace.
An aging workforce: Many tradespeople are retiring without enough replacements entering the field.
Recruitment challenges: Younger generations often overlook careers in construction in favor of white-collar jobs.
Retention issues: Demanding work conditions, variable schedules, and limited benefits make it difficult to retain employees.
The U.S. Department of Labor projects that the industry will need an additional 2.2 million workers by 2025. Without them, builders face higher carrying costs, longer project timelines, and escalating prices that further strain an already tight housing market.
The U.K. Struggle: Brexit, Costs, and Skills Gaps
The U.K. construction industry mirrors many of these challenges, but with added pressures unique to its economic and political climate. Since Brexit, the sector has faced a decline in available labor, particularly from the European Union, which once supplied a steady flow of skilled workers. Combined with rising material costs, stricter immigration policies, and the lingering impacts of the pandemic, U.K. builders are finding it increasingly difficult to maintain schedules and budgets.
The Construction Industry Training Board (CITB) projects that the U.K. will need to recruit over 225,000 additional workers by 2027 to meet demand. Shortages are especially acute in trades such as bricklaying, plastering, and electrical work—all of which are essential for new housing delivery and infrastructure projects.
As in the U.S., the aging workforce compounds the issue. Many experienced workers are approaching retirement age, and there are too few apprentices being trained to replace them. With housing demand high and government targets ambitious, the U.K.’s construction sector risks falling short without significant workforce development.
Shared Challenges, Shared Solutions
Despite differences in labor markets and regulatory environments, the U.S. and U.K. share strikingly similar challenges. Both countries struggle with the perception of construction careers. Young people often view the industry as physically demanding, unstable, or less prestigious than those in technology or finance. This perception persists despite the reality that skilled trades offer competitive pay, career progression, and long-term job security.
Efforts to address the shortages are emerging on both sides:
Education and training: Programs like HBI’s 400 U.S. training centers and CITB’s apprenticeships in the U.K. are essential pipelines for new talent.
Partnerships: Collaborations with schools, youth organizations, and community groups are helping to introduce construction as a viable career earlier in students’ lives. The NKBA supports the National Housing Endowment (NHE) and is a partner with The Skilled Labor Fund. This partnership has opened up opportunities for NKBA Chapters to host Skilled Labor Events, bringing together NKBA members and the community to introduce youth of all ages to the skilled trades through hands-on activities. The Skilled Labor Fund also offers the Careers Connection grant to Chapters to help fund their events.
Diversity and inclusion: Expanding opportunities for women and underrepresented groups is increasingly recognized as vital to filling workforce gaps.
Financial incentives, including grants, stipends, and employer-funded training, help reduce barriers for those entering the trades.
A Call to Action
The skilled labor shortage is not simply an industry problem–it is an economic one. In the U.S., it slows housing production and drives up prices, exacerbating the affordability crisis. In the U.K., it threatens the delivery of critical housing and infrastructure projects. Across both nations, it curbs growth and innovation in one of the most essential sectors of the economy.
To close the gap, industry leaders, educators, and policymakers must work together to reframe construction as a modern, rewarding, and vital career path. Without decisive action, the shortage of skilled labor is likely to remain a defining constraint on the built environment for years to come.
Kerrie Kelly, CEO and Creative Director, Kerrie Kelly Studio, Elected Board Chair
From Left to Right: Kerrie Kelly, Scott Edmunds, and Michael Gross.
Bethlehem, PA – (October 23, 2025) — The National Kitchen and Bath Association (NKBA), the authority on the residential kitchen and bath industry and owner of the Kitchen and Bath Industry Show (KBIS), has announced its 2026 Board of Directors. Kerrie Kelly, CEO and Creative Director, Kerrie Kelly Studio, has been elected Chair of NKBA’s 2026 Board of Directors, effective January 1, 2026. She succeeds Eduardo Cosentino, EVP Cosentino Group & CEO Cosentino Americas. Cosentino will stay on as a 2026 NKBA board member.
“It’s an honor to step into this role at such a pivotal time for NKBA,” said Kelly. “The association is evolving beyond kitchen and bath to embrace the full spectrum of residential design, and that broader vision is creating new opportunities for connection, inspiration, and global influence. As Chair, I’m committed to championing that whole-home perspective—bringing designers, brands, and innovators together to shape experiences that reflect how people truly live today. NKBA has always set the standard for design leadership, and together, we’ll continue to expand that impact across every room, every market, and every corner of the industry.”
In addition to Kelly, Scott Edmunds, Sr. Vice President of Marketing, Kohler Co., has been elected Vice Chair. Returning board member, Michael Gross, Senior Vice President, Whirlpool, will assume the position of NKBA Board Secretary/Treasurer.
“The 2026 Board represents the leadership needed for where NKBA is headed next,” said Bill Darcy, NKBA Global President & CEO. “As we evolve beyond kitchen and bath to embrace the larger home and design ecosystem, strong guidance and diverse insight are critical. With Kerrie Kelly as Chair—someone who understands both the craft of design and the power of brand experience—we are well-positioned to deepen our influence, expand our reach, and champion a more connected, global design community. I look forward to working alongside this board as we continue shaping the future of the residential design industry.”
The 2026 NKBA Board of Directors welcomes two new members — Alena Capra, CMKBD, Owner, Alena Capra Designs, and Vijay Shankar, Executive Chairman, Coleto Brands — who join returning board members Nicola Bertazzoni, Chief Operating Officer, Bertazzoni Group; Eduardo Cosentino, EVP Cosentino Group & CEO Cosentino Americas; Jill Ehnes, President of Delta Faucet Company; and Peri Friedman, COO, Fabuwood. Below is the complete list of the 2026 NKBA Board Members, who will officially take their positions on January 1, 2026.
Kerrie Kelly is a nationally recognized design authority, creative director, and brand collaborator with over 30 years of experience shaping the design community and the businesses behind it.
As CEO and Creative Director of Kerrie Kelly Studio, she leads with a California sensibility—where elevated aesthetics meet effortless function. Her award-winning interiors have earned her a reputation for delivering approachable luxury, while her strategic brand partnerships continue to push the design industry forward.
Kerrie works hand-in-hand with the world’s top manufacturers, from Cosentino and JennAir to Sherwin-Williams, Feeney, Fabuwood, and Hestan. Leveraging her deep knowledge of residential design and product development, she helps these brands create meaningful experiences, design-forward innovations, and market strategies that connect with the architecture and design community—and beyond—in fresh, relevant ways.
Named the 2024 ASID Designer of Distinction and serving as 2025 Vice Chair of the NKBA, Kerrie is a longtime advocate for making great design more accessible and impactful. Her work and insights have been featured inThe Wall Street Journal,Forbes,USA Today, and beyond. Whether she’s designing a home, developing a new collection, or forecasting future trends, Kerrie brings a rare mix of creativity, credibility, and industry savvy to every collaboration.
Scott Edmunds, Vice Chair
Sr. Vice President of Marketing, Kohler Co., Kohler, WI
Scott is responsible for overall Kohler Co. brand marketing strategy and execution across the Kohler Co. family of businesses. This includes Performance, Digital, Channel, and Campaign Marketing strategies for omni-channel sales targets for all businesses and product categories for Kohler and Sterling brands across DTC, Retail/E-tail, Professional, and Trade Channels.
Prior to this role, Scott served as Vice President of Marketing for Global Faucets – Kohler Brand. In this role, Scott oversaw the Marketing and Product Development of Kohler Faucets around the globe. He joined Kohler Co. in 2000.
Michael Gross, Secretary/Treasurer
Senior Vice President, Whirlpool, Benton Harbor, MI
Michael was named Senior Vice President, Product Marketing for Whirlpool Corporation in 2023, leading product marketing inclusive of merchandising, strategy, and product delivery engineering for the North American business, which exceeds $10+ billion in annual sales.
In his 17 years with Whirlpool Corporation, he has held roles of increasing responsibility, including Sales roles for Lowe’s, Maytag Stores, and Retail/Builder Channels, Director of Product Marketing for the US Cooking business, Merchandising, Operations, Brand Marketing, General Manager for KitchenAid Small Appliances, and, most recently, Vice President for the Lowe’s Business. Prior to joining Whirlpool, he was employed by the NBA, Orlando Magic, and has also held leadership positions with REICO Kitchen and Bath (a Mid-Atlantic retailer).
Eduardo Cosentino is the Executive Vice President of Global Corporate Sales and CEO of Cosentino Americas. In the former, he oversees the Group’s sales efforts on a global scale, where he utilizes his multicultural background and sales experience to propel the company’s product design and R&D forward.
In addition to his global sales role, he became CEO of Cosentino’s North America operations in 2010, leading the company’s growth in one of the largest and most important markets for the organization. Eduardo has developed a substantial career within Cosentino Group, working his way up by serving in multiple roles that allowed him to profoundly understand the business.
Prior to his current roles, he worked in multiple divisions, from workshop and commercial operations to sales and senior management roles, both at the regional and international level. He is also a member of Cosentino’s Steering Committee, Executive Committee, and Company Board.
Since 2002, he has been VP of the Andalusian Marble Association, and in 2023, he was appointed to the Board of Directors of the Spain-US Chamber of Commerce, serving as Vice President. Eduardo is motivated by finding solutions to complex problems and developing the talents of his team while helping them develop professionally. Guided by his entrepreneurial spirit, intuition, and creative problem-solving, Eduardo is a key piece in the continued growth and success of Cosentino globally.
Bertazzoni holds a Master’s Degree in Industrial Engineering from the University of Modena, Italy. Nicola started his professional career in the automotive business, working for the joint venture between General Motors and Fiat, prior to holding management positions at Fiat Group in Italy and Toyota Europe HQ in Belgium.
In 2008, he joined the 6th-generation family-owned major appliance business. After serving in multiple roles, he assumed the position of VP Sales in 2012 with a focus on global sales, and set up subsidiaries for the corporation throughout Europe, Asia, and the Americas as part of a business development strategy in the key markets. Nicola is President/Director of all subsidiaries, including Bertazzoni North America Inc., the US & Canadian business unit. In 2021, he assumed the role of Chief Operating Officer for the entire Bertazzoni Group, overseeing the company worldwide.
As President of a multi-brand, multi-category plumbing organization with operations in North America and Asia, Jill Ehnes is responsible for developing and driving the Company’s strategy, expanding the product and category footprint, and delivering superior results while nurturing a culture of innovation and passion for winning together.
Jill joined Delta Faucet Company in 2002 and has held a variety of leadership roles in information services, new product development, customer solutions, human resources, and omnichannel retail. In her previous role as vice president, omnichannel retail, Jill developed an interconnected, decision-maker-focused strategy and mindset to quickly respond to changing business and market conditions, ensuring a seamless omnichannelpurchase experience. Jill also led the acquisition of Kraus, a leading brand of sinks, faucets, and related accessories, and introduced Delta® branded sinks. Additionally, she served as vice president of human resources from 2012 to 2019, where she designed and executed the DFC strategic planning process, created and implemented the Company’s employer brand, and led human resources through a significant transformation.
Peri Friedman is the Chief Operating Officer (COO) at Fabuwood, a leading semi-custom cabinetry manufacturer. With 14 years at Fabuwood, Peri has been instrumental in driving innovation and operational excellence across production, technology, sales, and logistics. She is known for implementing lean manufacturing practices and integrating advanced technologies, fostering a values-driven, customer-centric culture that empowers teams and enhances customer satisfaction.
Her influence is evident in every aspect of Fabuwood’s operations. From fostering a fiercely dedicated team to maintaining a fast-paced environment and encouraging transparent feedback, Peri has been a driving force behind the company’s distinctive culture. She also led the acquisition and integration of Plain & Fancy, significantly expanding Fabuwood’s market presence and further solidifying its leadership in the cabinetry industry.
With a collaborative leadership style and a commitment to strategic growth, Peri has positioned herself as a key contributor to Fabuwood’s success. An advocate for innovation and continuous improvement, she is recognized for her ability to build strong industry relationships, drive meaningful change, and deliver results that align with the company’s long-term vision.
Alena Capra is an award-winning interior designer, television host, and spokesperson with more than two decades of experience creating stylish, livable interiors. As Principal of Fort Lauderdale–based Alena Capra Designs, she is known for blending functionality and sophistication across residential and commercial spaces.
A Certified Master Kitchen & Bath Designer (CMKBD), Alena was named Kitchen & Bath Business magazine’s 2024 Person of the Year and is a proud alumna of both the University of Miami and the Metropolitan Institute of Design. Her expertise and approachable style have made her a sought-after industry voice, with work featured in numerous national and regional publications.
Alena serves as Industry Ambassador and Spokesperson for Coverings, North America’s largest international tile and stone exhibition, and represents Armina Stone as Spokesperson for its Miami location. She is also the longtime host of SoFlo Home Project on WPLG Local 10, where she has led more than 300 episodes showcasing inspired design transformations.
A frequent speaker at national design events, Alena combines her passion for design with a commitment to giving back—supporting organizations including Make-A-Wish Foundation, Ronald McDonald House, The Salvation Army, and Kid Sanctuary Campus. She is also a proud alumna of the Miami Dolphins Cheerleaders and the University of Miami Sunsations Dance Team.
Vijay Shankar is the Executive Chairman of Coleto Brands, the parent company of Kichler and Progress Lighting, two of the most respected names in residential and commercial lighting. With more than 30 years of leadership experience, Vijay has a proven track record of driving growth, profitability, and organizational transformation across both U.S. and global markets. His expertise spans strategy development, mergers and acquisitions, e-commerce, sales management, pricing and profit optimization, and cross-functional leadership.
Prior to leading Coleto Brands, he served as President of Kichler, where he guided the company through significant expansion and strategic integration. Since the formation of Coleto Brands in 2024, Vijay has focused on uniting both businesses under a shared vision—advancing innovation, operational excellence, and long-term growth across categories.
Vijay holds an MBA from Pittsburg State University and a Bachelor of Commerce in Accounting from Osmania University in Hyderabad, India. He serves on the Board of Directors of the Greater Cleveland Partnership, the nation’s largest metropolitan chamber of commerce, and has held leadership and volunteer roles with organizations such as Rising Star Academy and Enactus, a global nonprofit advancing sustainable business innovation.
Visit this link to download headshots of the 2026 NKBA Board of Directors.
About the National Kitchen & Bath Association (NKBA) and the Kitchen & Bath Industry Show (KBIS)
NKBA is the not-for-profit trade association that owns the Kitchen & Bath Industry Show® (KBIS). With 55,000 members in all segments of the kitchen and bath industry, the NKBA has informed, educated, and supported the industry since the association was founded in 1963. The mission of the NKBA is to inspire, lead, and empower the kitchen and bath industry through community, professional certification, and learning and events.
For more information, go to NKBA.org or call 1-800-THE-NKBA (843-6522). KBIS® and NKBA® are registered trademarks of the National Kitchen & Bath Association.
Higher Prices and Lower Expectations as Many Homeowners Remain Cautious
Image courtesy of GettyImages.
By NKBA I KBIS Editorial Staff
The kitchen & bath industry is facing significant challenges due to the impact of macroeconomic pressures led by tariffs and continued consumer uncertainty. This difficult environment for growth is reflected in the data and insights featured in the 3Q25 NKBA/John Burns Kitchen & Bath Market Index (KBMI) report.
The KBMI rated 50 out of 100 in 3Q25, down from 53 in Q2 – the third straight quarter of declining growth and the lowest survey result since 2Q20. Overall, the index indicates that K&B industry activity is generally flat.
Higher building material costs (44%), a byproduct of rising tariffs, were cited as the third most impactful constraint to growth after tariffs/trade issues and consumer uncertainty in the latest survey of 530 NKBA members across the design, building and remodeling, retail sales, and manufacturing segments. Nearly one-third of industry pros highlighted labor costs as a key impediment to growth.
Here are some additional insights into the current state of the K&B industry:
Decreased sales, downgraded expectations
Overall, K&B industry sales declined by -4% year-over-year during the last quarter. Price increases during 3Q25 mean that sales volumes were likely in even more negative territory.
K&B project cancellations and postponements remained elevated in 3Q25, indicating that many homeowners are generally cautious about embarking on major projects.
While kitchen and bath professionals expect sales conditions to improve over the next quarter, these ratings have declined from 2Q25. The Retail (-1.5%) and Building & Remodeling (-0.8%) sectors were most cautious, slightly downgrading their expectations for growth for the remainder of the year.
Tariffs mean higher prices and lower margins
Tariff cost concerns compelled K&B firms to increase prices by 4.6% YOY on average during 3Q25. Margins declined in last quarter, in large part due to the effects of tariffs – 28% of firms reported lower gross margins compared to the same quarter last year. Manufacturing and retail sales firms reported feeling the strongest margin pressure, relative to the rest of the K&B industry.
Luxury activity holds steady
The luxury market is still a source of stability for the industry. Luxury/premium consumers, less sensitive to higher project costs, outperformed slightly in the third quarter. While the value-oriented and mid-range consumer segments spent less in 3Q25, purchasing trends in the luxury segment were more positive.
Cautious optimism for 2026
Despite all of the factors working against growth, the industry outlook for 2026 still projects mid-single-digit growth, averaging 4.5%. Manufacturing (6.1%) and design (5.8%) firms, in particular, remain optimistic about expected resilience in premium consumer spending.
“We continue to closely monitor and assess the implications of tariff policies on the kitchen & bath industry,” said Bill Darcy, NKBA | KBIS global president & CEO. “We’re focused on providing our members with insights and tools to stay the course and maximize growth opportunities until conditions become more favorable.”
Download and read the full 3Q25 KBMI report for more insights and data on the state of the K&B market.
Navigating Career Pivot Points: Leading Through Change in the Design + Build Industry
When:
November 4, 2025 | 12:00 PM ET
CEUs: .1
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What You Will Learn
This session will explore the distinct career stages I’ve coined as Pivot Points — key moments when leaders face career transitions, new roles, or business evolution. I developed this framework through my own experience navigating leadership roles in related industries, and it’s designed to help professionals take intentional action at each stage. By understanding these Pivot Points, leaders can strategically support their teams through change, ensuring that each transition is an opportunity for growth rather than a disruption.
Learning Objectives:
Identify the key Pivot Points that design and build professionals encounter in their career paths and business growth.
Implement strategies to support team members and employees during these transitions to enhance retention and team performance.
Develop a leadership approach that leverages these pivotal moments to build resilient, high-performing teams that thrive in a rapidly evolving industry.
Featured Presenter
Brittany Neish, Founder of What You Do Matters
Brittany Neish is the powerhouse behind What You Do Matters, a company on a mission to make career growth and team development exciting and impactful. With 15 years in Marketing and Advertising, Brittany didn’t just drive campaigns—she built up people and teams, turning potential into performance. Now, she’s taken that passion and expertise to help professionals make confident career moves and leaders create what she calls “Team Magic.”
Armed with a Master’s in Positive Organizational Development & Change and credentials in change management, emotional intelligence, and team effectiveness, Brittany’s approach is all about energy, action, and real results. Whether you’re navigating a career pivot or building a standout team, Brittany’s got you covered.
Webinar Sponsor
Duravit is an international company specializing in designer bathroom products like sanitary ceramics, furniture, and bathtubs, founded in 1817 in Germany. The brand is guided by four pillars: Design, Excellence, Responsibility, and Wellbeing, focusing on creating sustainable and high-quality living spaces that combine timeless design with user-centered functionality.
