What You Will Learn
The digital marketing landscape has evolved due to several reasons: technological advancements, changing consumer behaviors, economic factors and more. In the remodeling industry it is vital to stay abreast of the latest marketing trends and how they affect your local market. By understanding the latest marketing trends, that gives you the knowledge needed to formulate effective marketing strategies to enhance business development and increase brand awareness. In this webinar, we are going to discuss the latest trends that will help your remodeling business stay relevant and competitive in this ever-changing digital market.
Learning Objectives:
- We will identify the top marketing trends that will help drive business growth in 2024 and beyond.
- We will develop actionable marketing strategies to help you stay competitive in the year ahead.
- We will create a plan to position you as the go to design and remodeling company in your local area.
Featured Presenter
Jason Lockhart, CEO of Kitchen and Bath Marketing Solutions
Jason Lockhart is an architect/urban planner with over 20 years of experience in the industry. He has worked on renovation and remodeling projects in both the residential and commercial space, several of which had project cost of over $20 million dollars. Today, Jason is a partner in an architecture/planning firm (Sinektiks LLC) that specializes in K-12 school design, mixed-use developments, and university master planning. In addition to his practical experience, Jason taught in the School of Architecture and School of Interior Design at Southern University A&M College and Louisiana State University (LSU), where he moved up the ranks and earned the title of Associate Professor before going back to private practice. While teaching Jason realized his passion for educating people on the process of design and business development in the built environment.
After taking on the marketing responsibilities at his architecture firm and realizing the potential for this discipline, Jason decided to create a digital marketing agency, Kitchen & Bath Marketing Solutions (KABMS). Now Jason uses his combined knowledge to develop specialized digital marketing solutions for the interior design and kitchen and bath industry. Jason is also a published author and has written a book titled “The Complete Guide to Internet Marketing for the Kitchen & Bath Remodel Industry:” Jason is also a NKBA Sales and Marketing Specialist and KABMS is a national CEU provider (continuing education unit) for the NKBA.
