What You Will Learn
In today’s competitive digital landscape, paid advertising offers a powerful way for kitchen and bath remodelers to stand out from the crowd. But simply running ads isn’t enough – you need to ensure every dollar spent is working toward bringing in high-quality leads and maximizing your return on investment. In this comprehensive session, Dennis Oz will guide you through the complete lifecycle of a paid ads campaign, from effective keyword research and strategic ad creation to A/B testing and budget allocation. Attendees will learn advanced techniques such as remarketing and geo-targeting, specifically tailored for the kitchen and bath industry, to ensure they are reaching the right audience at the right time. You’ll also uncover common pitfalls to avoid and get insider tips on optimizing your ads for higher conversions.
Learning Objectives:
- Learn how to effectively research and target high-performing keywords to ensure your paid ads reach the most relevant audience for kitchen and bath remodeling.
- Master the process of A/B testing and optimizing ads for higher conversion rates, helping you identify which messaging, visuals, and formats resonate best with potential customers.
- Understand advanced advertising techniques like geo-targeting and remarketing to maximize ad relevance and drive more local, high-quality leads to your business.
Featured Presenter
Dennis Oz | Founder and Owner, RTA Marketing Inc.
Dennis Oz is a seasoned professional in the kitchen and bath industry with a strong foundation
as both a former kitchen and bath designer and a digital marketing expert. As the CEO of RTA Marketing, a pioneering digital marketing agency exclusively serving kitchen and bath
remodelers, cabinet shops, and countertop businesses, Dennis brings a unique perspective to helping these businesses enhance their online visibility, attract high-quality leads, and achieve
measurable growth.
With years of hands-on design experience, Dennis understands the specific needs and challenges remodelers face, allowing him to craft highly targeted and effective marketing
strategies. His dual expertise as both a designer and marketer sets him apart, giving him the ability to connect with creative professionals and business leaders alike.
Dennis is also the author of “Remodel Your Digital Marketing”, a comprehensive guidebook providing practical insights and tools to help kitchen and bath businesses optimize their digital
marketing strategies. Additionally, he hosts the “Remodeler Success” podcast, where he shares valuable tips and actionable strategies with industry leaders to help them navigate the
ever-evolving digital landscape.
Through his work at RTA Marketing and his contributions to the industry, Dennis has earned a reputation for delivering results that not only help businesses grow but thrive. His unique combination of design experience and marketing knowledge makes him a trusted voice in the kitchen and bath community, dedicated to empowering businesses to reach their full potential in
today’s competitive market.
