CRM Optimization Secrets – NKBA

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CRM Optimization Secrets

When:

September 17, 2025 | 12:00 PM ET

CEUs: .1

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What You Will Learn

You’ve got a CRM are using it. But are you really getting the most value out of this system? What else could it do to help create more profit and a better client experience? Attend this webinar to learn how you can be leveraging your CRM to its fullest potential.

Learning Objectives:

  • Discover the power of lead qualification and scoring to prioritize sales efforts to get better results and spend less time.
  • Learn how customizing CRM phases can align the software with your unique sales process.
  • Find out how regular reviews and revisions can keep your CRM contributing to it’s maximum potential.
Featured Presenter
Brandy Lawson, CEO of FieryFX

Brandy Lawson has been described as a world-class explainer and a catalyst for uncovering valuablevinsights and distilling them into clear and effective actions. Brandy’s expertise lies in identifying untapped opportunities and implementing more effective approaches in marketing and business. Her decades of experience working in the technology and software world along with her direct experience building her agency and mentoring other business owners shapes her unique perspective on the
business world.

Clients and partners praise Brandy for her extraordinary insight, infectious positivity, and unwavering authenticity. With a passion for technology and an affinity for solving complex challenges, she is dedicated to shortcutting the sh*t and helping businesses thrive.

Brandy is the driving force behind FieryFX, a cutting-edge systems operations agency that helps Kitchen & Bath design businesses standardize, simplify, and innovate to be more profitable & less stressful. Through her dynamic and engaging weekly podcast, “Elevated,” she imparts snackable
knowledge bombs on using technology, experts, and smart business to scale businesses while being humans who have enjoyable lives.

Brandy describes herself as a tech enthusiast, a lover of extravagant shoes, a pursuer of clarity, and a reforming know-it-all. Her passion for empowering companies to thrive through expert hiring and streamlined operations makes her an influential and sought-after speaker in the business world and
beyond.

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