Welcome Spring and NKBA Sustainability Month! This month, we have several sustainability-focused Design + Business Webinars and an NKBA “Sustainability” Specialty Badge discount offer ($99 in the month of April) for our members. Please click here or email badge@nkba.org to take advantage of this month’s special badge discount.
In addition to our April Design + Business Webinars, be sure to check out VFTI On Demand. Catch up on the great VFTI speakers and programs that you wanted to see while at KBIS, and earn CEUs by watching our webinars.
Coming up: VFTI 2026 invitation for speakers and submissions! Applications will be available later this month and will be open May 1 through June 30, 2025. VFTI program speakers will be notified by August 31, 2025 for VFTI at KBIS 2026, to be held in Orlando, February 17-19, 2026.
NKBA + Fabuwood are excited to invite our designer members to apply for the exclusive 2025-2026 Certified Designer Grant Program, sponsored by Fabuwood. Twenty designers will be selected to earn CKBD certification. Applications are open now through May 31, 2025. Thank you again to our NKBA Chapters Platinum Sponsor Fabuwood for supporting NKBA K&B designers and making goals a reality!
Exciting Chapter collaborations are going on! Cheers again to Big Sky and Mountain States Chapters for an incredible three days in Boise last week! Kudos to Big Sky Chapter Communications Chair Scott Abel and both Chapter councils for creating and presenting this multi-chapter event. It was our honor to be there!
Coming up this month, don’t miss the Florida Chapters as they meet up in Orlando, April 29-May 2 at the Coverings trade show. Way to go, Central Florida; South Florida; Florida Treasure Coast; North Florida and other NKBA Chapters and members for celebrating design, spreading the K&B word, and welcoming new prospective NKBA members through your booth at the show!
With one more look back to KBIS and Leader2Leader, check out our NKBA Susquehanna ValleyChapter Officers who were shown on the big screen sans proper title, and our NKBA “Year in Review” video and NKBA “State of the Association” update. We can’t wait to see what the coming months will bring to our Chapters and to NKBA!
The National Kitchen and Bath Association is now accepting applications for the prestigious Ellen Cheever Award. This award provides invaluable resources and opportunities to aspiring kitchen and bath professionals who are current NKBA student members.
What is the Ellen Cheever Award?
The Ellen Cheever Award supports students in the kitchen and bath industry by providing essential NKBA resources and a chance to earn an NKBA Specialty Badge credential at no cost. The award package includes a one-year NKBA Knowledge Base subscription, a spiral-bound copy of the NKBA Kitchen & Bathroom Planning Guidelines (4th edition) with free shipping in the US and Canada, and complimentary access to earn one NKBA Specialty Badge credential.
Who Was Ellen Cheever?
Ellen Cheever, CMKBD, ASID, CAPS, CLIPP, was a highly influential figure in the kitchen and bath industry for nearly 50 years. A dedicated NKBA member, she was renowned as a designer, author, educator, and researcher. The NKBA honors her memory with this award, which helps students access the resources she valued.
Eligibility and Application Requirements
To be eligible, applicants must be NKBA student members with at least one semester remaining until graduation. The application requires completing an online form, submitting an essay, and answering required questions. The deadline to apply is May 14, 2025. Award winners may be featured in NKBA marketing materials.
Why Apply?
The Ellen Cheever Award provides valuable resources that are often required for coursework in kitchen and bath programs. The award helps students gain access to these resources free of charge, enhancing their education and professional development. Recipients also have the opportunity to earn an NKBA Specialty Badge, further boosting their credentials and career prospects.
Past Recipients and Their Experiences
Last year’s recipients have highlighted the award’s impact on their careers. Kayden Smith sees the pursuit of NKBA Certification and badges as an ideal next step in the achievement of professional goals. “Pursuing NKBA certifications and badges aligns seamlessly with my academic and career goals,” Smith says. “These credentials will not only validate my expertise, but also provide me with access to a network of industry professionals and resources that will facilitate my professional growth and advancement.”
Participation in student activities, such as NKBA Student Chapters, is another way that students can enhance their professional growth. Campus involvement has played an important role in Madeleine Clune’s academic career as a Residential Environment & Design major. “On campus I am currently involved in two organizations related to my major. The first is the College of Liberal Arts and Human Sciences Ambassador Program. I get to talk to prospective RED students and students who have been accepted into the RED department” said Clune. “The second organization I am involved in is Home Design at Virginia Tech (HDVT). I joined last fall and this coming fall I will be the President. Through this club I attended KBIS as well.”
As members of NKBA, students are encouraged to get involved with their local, professional chapter. Fanny Cartujano took this involvement one step further by innovating a new chapter program as a Student Representative for the NKBA|KBIS Georgia Chapter. “As a Student Representative, I took the initiative to create and manage the NKBA Student Shadowing program for our Georgia Chapter” said Cartuano. “This program, which allowed students to shadow a Kitchen and Bath Design professional for a day to a week, was a testament to my commitment to fostering a stronger, more knowledgeable kitchen and bath industry community.”
Don’t Miss This Opportunity
The Ellen Cheever Award is a fantastic opportunity for NKBA student members to gain valuable resources, enhance their credentials, and connect with the kitchen and bath industry. Students are encouraged to apply by the May 14, 2025 deadline.
For more information about NKBA | KBIS Affiliated Schools and student resources, visit https://nkba.org/learning/ or contact Kelly Ann Ryan, Learning Programs Manager, at kryan@nkba.org.
“Sparking joy” was at the heart of a panel discussion called Selective Luxury: The Art of Intentional Design that jump-started NEXTStage programming on Feb. 26 at KBIS 2025 and explored how designers work with clients to create bespoke spaces that express personal style. Attendees were welcomed by author and design journalist Sophie Donelson — the Day 2 host at NEXTStage, which is sponsored by Ferguson Home — who introduced Amber Peterson, Design Manager for Ferguson Home and one of the session’s three panelists.
Peterson was joined onstage by Taniya Nayak, Founder of Boston-based Taniya Nayak Design Inc. and a designer/host on several HGTV, Food Network and ABC shows, and the panel’s moderator, Andrea Lillo, Executive Editor of Designers Today and the panel’s moderator.
Defining intentional luxury
Lillo kicked off the session by asking the panel “How do you define selective luxury?” Nayak jumped right in, noting that she herself wasn’t certain what it meant, so she asked her design team and they, too, were stumped. So she then asked them, “What is luxury to you?” quickly realizing that the answers ranged from “a vacation on a yacht” to a space that’s “simple, quiet, and peaceful.” Translation: Luxury means different things to different people.
“As a designer, you have to listen to the client about what luxury means to them,” she said, adding that it’s then possible to add “layers of selective luxury to customize a design and create a tasteful, bespoke space just for them.”
Peterson concurred, noting that “luxury is in the details” and that Ferguson Home “caters to those looking to tailor a space to their needs.”
Talking about customization, Nayak pointed to the varying moods of the rooms she designed for a New York client with a 1,000-square-foot apartment overlooking Central Park, which were being shown on the screen. While the living space was colorful, bold, and modern and the bathroom featured dramatically veined marble, the clients requested that the bedroom be a neutral, quiet retreat. “Customization is so important and we can do that with artwork, custom wallpaper, and other details,” she said, noting that the rise of custom wall coverings allows designers to create truly unique spaces for their clients.
Other customization buzzwords
Peterson also addressed another aspect of customization: comfort. “We’re seeing a push for comfort that is personal and elevated,” she said. This goes hand in hand with a wellness-at- home trend that has clients requesting spa-like amenities designed to soothe and relax in comfort and privacy.
Nayak also pointed to the trend of “color drenching” in which a space’s design focuses on a single color from floor to ceiling. She’s also seeing demand for it in kitchens, where appliances are now available in a a variety of colosr. “I think people are accepting that when it comes to design, they can go big,” she said. “It’s all about what sparks joy — if it does that it’s luxury.”
How to get clients to express what luxury means to them
Nayak suggested that after first asking clients about their needs relevant to their everyday life at home to then ask them “what they dream about, where was their best vacation, and what is their favorite restaurant.” She said she even opens their closets and looks at their clothes to get a sense of their personal style. “Then, as designers, we get to exaggerate that a little more,” she said, adding that being able to do that is all a matter of having the client trust you. “You know you have the right client when they really trust you,” she said.
Storytelling through design
Both Nayak and Peterson said they see storytelling as integral to selective luxury. Nayak recalled a client who inherited her mother’s condo and wanted to incorporate her love of reading into the design — so the living room features a focal-point built-in bookshelves with an artistic selection of books and other objects. “The space doesn’t let go of the soul,” she explained of designs with a story behind them.
Peterson also pointed out that manufacturers often tell her that having a story to tell helps sell a product.
Asked to impart advice to designers who are relatively new to the kitchen-and-bath sector and are looking to embrace selective luxury, Nayak had a suggestion. Rather than looking to showcase their talents by pushing their own personal design style, designers should truly listen to what their clients want and need. “Then give a little, take a little, and build that trust,” she said.
What does luxury mean to you?
The session concluded with Nayak asking members of the audience to say what luxury means to them. Answers included “comfort and security,” “a place to come home to unwind…a sanctuary,” “the place I want to be,” and “being authentic to yourself and the space rather than going with a trend or modernizing just to modernize.”
Nayak then returned to the role customization, from personalized wall coverings to playing with color, has in creating a sense of selective luxury. “We now live in a world where we can do anything we want to.”
As part of the JENNAIR-sponsored technology track at KBIS 2025’s NEXTStage, the chief executives of two key organizations in the kitchen-and-bath and home building and renovation space sat down for a chat called CEO Perspectives—Designing New Synergies in Smart Home Design. The goal was to take a look at ongoing and proposed initiatives to connect designers and integrators in the process of choosing and installing smart home technology.
Following an introduction by Anthony Pastrick, Senior Brand Manager for JENNAIR, Bill Darcy, Global President & CEO of NKBA | KBIS, was joined by Daryl Friedman, Global President & CEO of CEDIA, the Association for Smart Home Professionals, to delve into the synergy between residential design and smart home technology. The goal: Offering actionable insights for those in attendance and sparking further ideas for collaboration between the two organizations. The session was moderated by Crystal Watts, Director of Marketing at NKBA | KBIS, who has previously held positions in the smart-technology industry.
A smart-technology convergence
Watts kicked off the session by asking Darcy and Friedman to discuss how kitchen-and-bath design and smart home technology are converging. “There’s a lot of technology around this show,” Darcy observed, noting that when the NKBA talks to consumers about what they want in their home they’re really excited about the future of smart technology.
Friedman noted that “smart home installers and designers are figuring out the best ways to integrate technology into the home.” Darcy then added that homeowners want the technology to be invisible—to not interrupt the look and design of their home—so it’s important for tech brands to demonstrate how these products have evolved.
Darcy also acknowledged that NKBA is looking to acquire knowledge it can impart to its members, noting that millennial homebuyers know about smart technology and “our collaboration with CEDIA is vital to that learning process.”
Friedman asserted that the opportunity for designers “is a happier client…because when consumers find out about technology, they want it.” At the same time, countered Darcy, because things in the smart-home realm are advancing so quickly, consumers are also questioning whether they should invest in what is currently available and take a risk that it won’t change. “The key for consumers,” he said, “is to be informed about what is about to be revolutionized.”
The need to develop a trust level between integrators and designers
That’s where trust comes in—with integrators and manufacturers’ expertise shared with designers who can pass that along to their clients. “Designers and integrators need to have a trust level,” Friedman explained. “Often the two sides don’t know each other and we need to get these two to talk to each other.”
Darcy also noted that it’s also vital to balance what is most important to the consumer with information about the costs of various smart technologies and what is available.
This is where certification can come into play. Friedman noted that CEDIA offers various certification programs in integrating smart technology, leading Darcy to acknowledge that NKBA “needs to find a better way to use CEDIA’s resources — maybe a badge, a curriculum for learning.” He asked, “How can NKBA and CEDIA members collaborate more closely?”
He then suggested that NKBA members find a local smart-technology mentor and build a relationship. “Bring a CEDIA member to an NKBA chapter meeting,” he said.
Friedman added that the idea of having a badge or credential that can be earned would definitely “build synergy” between the two organizations’ members.
What does the future hold?
Looking to the future, Friedman said that there are so many technologies for the home that go beyond the kitchen and bath, especially when it comes to lighting.
Darcy added that two major trends—sustainability and wellness—factor into the smart home equation as well. He used shade control for keeping homes cool and saving energy as “helping to solve the problem of how to establish a healthy space.”
When it was the audience’s turn to ask a question, the first one was about how designers can learn more about smart home technology. Friedman replied that there are several ways: Attending CEDIA Expo in Denver in September and going to CEDIA.org to check out new content and continuing education opportunities for designers. The website also has a list of integrators that is searchable by zip code.
Concluded Darcy, “Designers need to go into this thinking ‘I need to know about this’.”
Friedman’s parting words were: “My advice is to bring an integrator in early in the project.”
Other suggestions from both the panel and audience:
For the first time ever, NKBA is releasing two of its most popular research reports at the same time. The 2025 Kitchen & Bath Market Outlook report and the Q4 2024 Kitchen & Bath Market Index (KBMI) report will both be released this week. Visit nkba.org/research on February 5 for both reports.
The annual Kitchen & Bath Market Outlook estimates the size of the U.S. residential K&B market and provides a forecast for 2025. The Q4 KBMI tracks current demand, near-term expectations, and industry challenges across these four key segments: Design; Building and Remodeling; Manufacturing; and Retail. Together, these two reports offer a comprehensive analysis of the K&B market in the U.S.
In case you missed it, the NKBA’s Kitchen & Bath Pro Hub launched last week! Kitchen & Bath Pro Hub is an exclusive online research community for industry professionals like you. As a Chapter Officer, we always look to you for leadership by example and engagement! We will also be adding a link to the Kitchen & Bath Pro Hub in your chapter event invite to give you another way to connect with industry professionals in your area.
The Pro Hub offers you these benefits:
Connect with Peers: Network with other members and NKBA’s research team.
Share Insights: Provide expert feedback on industry content.
For questions, contact NKBA’s research team at marketresearch@nkba.org or reach out for registration issues at moderator@hub.nkba.org. Don’t miss out on this opportunity! We look forward to your involvement.
Marketing
NKBA presents the following Design + Business Webinarsin February with registration links below. Webinars begin at 12 PM ET with 0.1 CEU per webinar.
Students and educators are invited to enjoy a selection of coffee and refreshments while participating in a valuable educational experience. Invitations will be emailed to all student and educator KBIS registrants this month.
Spread the word to your students and educators! The Student Design Symposium is a virtual, interactive event hosted by the NKBA Northern California Chapter. For just $15, students can register for this dynamic conference, which will feature a keynote speaker address by Nureed Saeed, 2023 KBB Person of the Year. The event will also include breakout sessions, networking, prizes and more. Educators can register for free, email kryan@nkba.org for a promo code and more information.
Carol Peterson, Arizona Designs Kitchens & Baths, Floor Plans & Specifications, Arizona South
Member Relations
New Membersare vital to the success of NKBA and our Chapters. Please send prospective members to noelle@nkba.org and we will send detailed information on member benefits, membership cost, certification, badges and more.
Please reach out to Gerri Klein (gklein@nkba.org) with any NKBA membership structure questions.
NKBA Membership Signup. Please share this link. If anyone needs a hard copy of the application, please email info@nkba.org. There is an updated 2025 membership application with new rates.
Please encourage your members to communicate any changes directly to info@nkba.org and the team will be happy to help!
NKBA’s Member Relations team is always available to assist our Members and Chapters. Contact Gerri Klein, Sr Manager, Member Relations at 610-988-6030 or email info@nkba.org. Also part of the Member Relations team are: Kevin and Aislinn who look forward to working with our Chapters!
Bill Darcy (L) and Marc Gilbert (R). Image courtesy of PWP Studio.
I recently had the pleasure of speaking with Marc Gilbert, Managing Director & Senior Partner at Boston Consulting Group, at this year’s NKBA Executive Forum at KBIS. The session was titled “10 Forces Driving the Global Business Landscape in 2025.”
Given the tremendous uncertainty around changing federal policies at home and extremely fluid global political and economic dynamics, Marc’s insights provided much-needed perspective.
Here are some of the key take-aways from our conversation that I believe are most relevant to our NKBA I KBIS members:
The Impact of Tariffs
A core element of the new administration’s “America First” approach relates to trade policy. The expansion of tariffs, most prominently with our top trade partners in Mexico, Canada and China, has both economic and statecraft goals. Marc believes that, despite the new tariffs, trade between and among the U.S., Mexico and Canada will remain strong, even as trade between China and the West slows while that nation pivots to address its own economic and demographic challenges.
Evolving Global Conflict
Geopolitics are dominated by a range of complex global conflicts with changing dynamics. Marc believes that “conflict has transformed into a multidimensional source of risk.” Conflicts are taking unprecedented forms – some made possible by emerging technologies – and in unprecedented places, from the Arctic Circle to Earth’s orbit and even the moon. He also highlighted how the growing number of economic sanctions has made doing business increasingly complex in more and more countries.
Climate “Refuses to be Ignored”
Marc told the gathered C-suite executives that while the U.S. may be de-prioritizing climate policy and investment, the global trend toward the pursuit of clean energy is unlikely to be significantly impacted. In short, investment in clean energy is still flowing, with China and the European Union continuing to lead the way. He noted, as our own research has indicated, that American consumers are less likely than those in countries like Germany to be willing to spend more on “green” products and services.
How Companies Can Prepare
Marc offered several key insights about how companies can prepare to meet these challenges, and better protect themselves. For example, he recommends that companies invest in supply chain resilience and focus on identifying investment and growth opportunities. He also highlighted the benefits of structuring companies with differentiations that can be protective in our increasingly fragmented world. Finally, he stressed the importance of understanding and identifying risks – and opportunities – associated with quickly-evolving technology and the “AI Race.”
There is, without a doubt, a lot of uncertainty in our world right now. Some of it seems daunting, but I share Marc’s view that there is also plenty of opportunity to be seized. Now, more than ever, it’s important to stay informed so that you can make the best possible decisions for your K&B business and its future.
Get the latest NKBA member news, products and events.
NKBA | KBIS
Students and Educators: Discover What’s New
NKBA | KBIS recognizes the invaluable role that education plays in shaping the future of kitchen and bath professionals. In this collection of our latest news and opportunities, discover how NKBA | KBIS is paving the way for the next generation of industry leaders.
Join us as we sit down with Robin Rigby Fisher, CMKBD, who was honored as the 2024 Educator of the Year at KBIS 2025.
Charting Your Career Path
Jodi Tramontin is an NKBA Certified Master Kitchen and Bath Designer (CMKBD) with over 30 years of experience in interior design and the kitchen and bath industry. In her presentation, Jodi shares her career journey and discusses the unexpected changes she encountered along the way.
College & Career Tips from the NKBA | KBIS Thirty Under 30
Three members of the NKBA | KBIS Thirty Under 30 reflect on their college experiences and offer advice perfect for students and educators alike.
NKBA | KBIS Student Design Competition
The 2025 – 2026 Student Design Competition is now open through June 7, 2026.
Making the right Moves Online: Using Social Media for Career Growth
As students prepare to enter the job market and educators support their journey, discover how to effectively leverage social media for professional development.
Bill Darcy, NKBA | KBIS, Global President & CEO. Image courtesy of PWP Studio.
By Nicholas Tamarin
On Wednesday, February 26, at 8:30am in the North Hall of the Las Vegas Convention Center, the NKBA provided a fitting hallmark to KBIS 2025 with its annual State of the Association and State of the Industry addresses. NKBA Global President & CEO Bill Darcy began his 15th SOA by highlighting the association’s achievements, financial strength, and optimistic outlook for the kitchen and bath industry.
I’m very optimistic and you should be too”–Bill Darcy, NKBA Global President & CEO
In Conversation With an Icon
Following Darcy’s speech, the SOI discussion between Cindy Allen, Editor in Chief of Interior Design Magazine, and legendary designer Lauren Rottet, Founding Principal & President of Rottet Studio, explored the transformative power of design and how creativity and innovation are driving the future of residential interiors.
We’re trying to bring design to everyone”–Lauren Rottet, Founding Principal & President of Rottet Studio
Designing for Tomorrow: Innovation, Resilience, and Growth
A subsequent panel, also moderated by Allen, starred designers Alison Damonte, Goil Amornvivat, Bahar Zaeem, and Shima Radfar. The group–representing the East and West Coasts along with Canada–shared stories of resilience as well as insights into how manufacturers can design products that fulfill homeowner requests and forward-thinking strategies for a successful 2025 through the lens of six trends shaping interior design and renovation.
“K+B is at the center of it all!”–Cindy Allen, Editor in Chief, Interior Design Magazine
Strong Foundation and Poised for Growth in 2025
Darcy started by acknowledging the challenges of the past year, including economic and political volatility that led to consumer uncertainty and stagnant demand. However, he emphasized the industry’s resilience and the NKBA’s strong financial position. “Thanks to all of you, our members and partners, we are in the strongest financial position in our 61-year history,” Darcy stated.
Global Expansion and Industry Insights
A key focus of the address was the NKBA’s expanding global reach. Darcy highlighted the presence of international pavilions from Germany, Brazil, Great Britain, and new Italian pavilions at KBIS 2025. The association has also been actively participating in major international conferences and events, fostering collaborations and creating new opportunities for its members.
Looking Ahead with Optimism
Despite ongoing challenges such as skilled labor shortages and economic uncertainties, Darcy expressed strong optimism for the future. He cited key factors such as lower borrowing rates, record-high home equity levels, pent-up demand for renovations, and the transfer of wealth from baby boomers to millennials as indicators of potential growth.
The NKBA’s Kitchen and Bath Market Index Report for Q4 2024 showed increased demand and improved consumer confidence. The association’s 2025 Kitchen & Bath Market Outlook Report projects residential kitchen and bath spending to grow by 0.8% to $235 billion.
New Initiatives and Continued Growth
Darcy announced the launch of the Kitchen & Bath Pro Hub, a new industry research community designed to gather real-time insights and data. The NKBA also plans to expand its programming for luxury and higher-end design and continue its international engagement efforts.
In conclusion, Darcy thanked the NKBA community for their support and encouraged everyone to “think big” and seize the opportunities on the horizon. “The future of the home is so exciting–this sector WILL evolve and grow in unprecedented ways,” he stated. “Let’s drive that progress and be ready for growth.”
Get the latest NKBA member news, products and events.
March 2025
Chapter Officer Update
Thank you to our Partners:
“Once again, thank you for joining us in Las Vegas for KBIS! It is our honor to host our Chapter Officers at KBIS every year – our time together for celebrating, educating, and elevating ourselves and one another is always the highlight of our year. “
NKBA’s Kitchen & Bath Pro Hub was all the buzz at KBIS 2025. In case you missed it at Leader 2 Leader or in the NKBA Booth, NKBA’s research team introduced Kitchen & Bath Pro Hub, an exclusive online research community for industry professionals like you. As a Chapter Officer, we always look to you for leadership by example and engagement!
The Pro Hub offers you these benefits:
Connect with Peers: Network with other members and NKBA’s research team.
Share Insights: Provide expert feedback on industry content.
For questions, contact NKBA’s research team at marketresearch@nkba.org or reach out for registration issues at moderator@hub.nkba.org. Don’t miss out on this opportunity! We look forward to your involvement.
Marketing
NKBA presents the following Design + Business Webinars in March with registration links below. Webinars begin at 12 PM ET with 0.1 CEU per webinar.
Spread the word to your students and educators! The Student Design Symposium is a virtual, interactive event hosted by the NKBA Northern California Chapter. For just $15, students can register for this dynamic conference, which will feature a keynote speaker address by Nureed Saeed, 2023 KBB Person of the Year. The event will also include breakout sessions, networking, prizes and more. Educators can register for free, email kryan@nkba.org for a promo code and more information.
Students are encouraged to apply for the annual NKBA | KBIS Ellen Cheever Award. This exclusive award package includes complimentary access to one of our NKBA Specialty Badge programs, a free copy of the NKBA Kitchen & Bath Planning Guidelines, and free access to our Knowledge Base information platform. Students are invited to apply via this link from March 14 – May 16, 2025.
Jeanette Mitchell, Lorain Design Associates, Floor Plans & Specifications, California Capital
Kendi Hernandez, Collin College, Cabinetry, Texas North Plains
Member Relations
New Members are vital to the success of NKBA and our Chapters. Please send prospective members to membership@nkba.org and we will send detailed information on member benefits, membership cost, certification, badges and more.
Please reach out to Gerri Klein (gklein@nkba.org) with any NKBA membership structure questions.
Please encourage your members to communicate any changes directly to info@nkba.org and the team will be happy to help!
NKBA’s Member Relations team is always available to assist our Members and Chapters. Contact Gerri Klein, Sr Manager, Member Relations at 610-988-6030 or email info@nkba.org. Also part of the Member Relations team are: Kevin and Aislinn who look forward to working with our Chapters!
The New Online Research Community Is a Win-Win for NKBA and Industry Pros.
Image courtesy of PWP Studio.
By Nicholas Tamarin
Amidst a hearty audience of industry professionals on the first morning of KBIS, NKBA at long last unveiled its highly anticipated Kitchen & Bath Pro Hub. As NKBA’s longtime Market Senior Research Manager Kim Sturman explained in her highly engaging presentation, the innovative online research community is set to revolutionize the way industry professionals connect, collaborate, and access cutting-edge insights.
Step into the K&B Pro Hub
The Kitchen & Bath Pro Hub is a powerful new platform that connects industry professionals, delivers cutting-edge insights, and empowers users with the knowledge to stay ahead in the ever-evolving world of kitchen and bath design.
A Win-Win for NKBA and Industry Pros
As a cornerstone of NKBA’s member benefits, research plays a vital role in generating content, insights, and actionable data. By providing a centralized, branded digital space for professionals to collaborate, engage, and participate in meaningful discussions and research activities, the Pro Hub will vastly improve the research experience for community members and allow the NKBA to be even more agile and efficient when conducting its custom research. The mobile-friendly platform is designed to streamline research processes, increase participation, and ensure the delivery of timely and relevant insights for the kitchen and bath community.
A Go-To Destination for Industry Pros
The Pro Hub provides a place to:
Share Insights
Access Research
Influence Topics
Showcase Design Work
Earn Rewards
Exciting News from NKBA
NKBA’s Kitchen & Bath Pro Hub is a dynamic new space designed exclusively for kitchen and bath professionals. By joining, users gain access to:
A platform to share insights and experiences with the K&B industry
Meaningful interactions with industry colleagues and experts
Exclusive sneak peeks at NKBA reports and trend forecasts
Opportunities to participate in groundbreaking research
Valuable resources, ideas, and information to help achieve business goals
Now in its 10th year, the popular DesignBites competition attracted an enthusiastic crowd at the KBIS 2025 NEXTStage in the South Hall of the Las Vegas Convention Center on February 25, as it celebrated a “decade of innovation.” Host Darren Keefe, a Discovery+ and HGTV personality who was part of the 2020 reintroduction of “Extreme Makeover: Home Edition” and is known as “the Dancing Carpenter” on social media, introduced the field of kitchen-and-bath industry brands eager to present their most innovative new products.
Keefe set the scene for the audience, explaining that representatives from 11 exhibiting companies would compete for the title of “Brand with the Biggest Bite.” Each would have three minutes to pitch their newest innovation on the stage — and wow the panel of judges and the audience — followed by two minutes to answer questions. “Let me hear a whoop, whoop!” he said as he fired up the crowd, noting that not only would a panel of judges choose the 2025 champion, but the audience would also get to vote on a People’s Pick.
DesignBites — often compared to the TV show “Shark Tank” — is designed to determine the brand that offers the best combination of innovation and effective presentation of the product’s benefits. The judges on this year’s panel were Alison Victoria, Founder and President of Chicago-based Alison Victoria Interiors and HGTV design personality; John McClain, CEO and Creative Director at Orlando-based John McClain Design and Design Success Academy; and Sarah Robertson, Founder and Principal of Mamaroneck, NY-based Studio Dearborn.
The People’s Pick award, first introduced at KBIS 2022 in Orlando, allowed everyone in the audience — which included members of the media and the design influencers — to get in on the judging via a live vote by text message.
The 11 Competitors and Their Products
BlueStar: The Pennsylvania-based company, which has been in business since 1880 and is known for its gas ranges, pitched its new Platinum Series Induction Range. Ann Muth, BlueStar’s Vice President, Marketing, detailed the range’s innovative features, which include a new matte black cook surface that is scratch resistant, stain resistant, fingerprint resistant, less reflective, and easy to clean. The other new features are red power level indicator lights that show the level of heat for each cooking area (two 11-inch zones and 4 nine-inch zones) as well as an H indicator light to signal that the area is still hot. The range also features an extra-large True Convection Oven with eight cooking modes.
Blum: The company pitched REVEGO, a new-to-the-U.S. market folding pocket door system, which Blum product manager Chris Muck introduced by detailing how it can help hide messes by opening up complete living spaces when you need them — including kitchen work-station areas — and close them when you want a more aesthetic appeal (such as when hosting guests). The REVEGO system is available in both single and double door applications and can cover an area up to 10 feet wide. Designers and builders can also specify the finish or texture to match a space’s aesthetic.
Brondell: The Jema Touchless Pull-Down Kitchen Faucet was the product that Parker Benthin, Chief Revenue Officer at Blondell, detailed at DesignBites. The faucet, a new category for the kitchen and bath company that will be available this spring, features three distinct sprays — RapidRinse, GentleClean, and AeratedStream — and a Pause Mode and promises “more clean, less splash.” Powered by Brondell’s patented Nebia spray technology, it offers an auto-wave touchless feature for turning water flow on and off and a toggle for changing streams.
Daltile: Roy Viana, Product Director for Daltile, introduced the company’s new Elestial Panoramic Porcelain Surfaces that can be used on walls, floors, and countertops for a “drenching” effect. The product was inspired by a Turkish marble and comes in 10.5 feet by 5 feet panels in either a 6mm or 12mm thickness and a matte or glossy finish. Viana said that Elestial is very customizable and is a “durable, low-maintenance alternative” to natural stone.
Empava: Citing the trending popularity of hot/cold plunge therapy for aiding muscle recovery, improving circulation, and releasing endorphins, Jennifer Ramirez, Marketing Specialist for Empava, introduced the first single-unit Hot/Cold Plunge Indoor Tub featuring dual 44.6-inch basins, one of which can reach up to 113 degrees and the other of which can be lowered to 37.4 degrees. The spa-like tub for home use features 22 targeted massaging jets and a 15-inch soaking depth.
EMTEK: William Zhang, Director of Design and Product Innovation for Emtek, a division of the House of Rohl, took to the stage to talk about the company’s Empowered™ 2 Smart Locks with advanced touch technology that reliably recognizes 99 percent of fingerprints, and uses embedded Bluetooth. Up to 20 user fingerprints (and 200 user codes) can be programmed in, with recognition in 0.5 seconds. The product works with the Yale Access app on a smartphone to monitor activity from anywhere, and a new keyed cylinder on the pad is also available as an option. Empowered™ 2 is available in 25 styles and seven design finishes.
LG Electronics: Dean Brindle, Head of Product Development for LG Electronics, introduced the audience to the LG Counter-Depth MAX™ with Zero Clearance™ Three-Door French Door Refrigerator with Thin Door Design. It offers zero-clearance hinges, allowing for installation next to a wall, along with the built-in look popularized by luxury appliance brands. The product combines doors that are 45% thinner than previous models with zero clearance design that allows for flush installation next to cabinetry.
Midea: Described as “the freezer that flexes with your life,” Midea’s new 50/50 Flex 3-Way Convertible Freezer, designed as a secondary refrigerator/freezer for use in a garage or basement, lets the user decide how to use it: all fridge, all freezer, or both. Midea’s Head of U.S. Marketing, Shivanthi Vannan, noted that it features 20 cubic feet of space in its upper and lower compartments and can work in areas with temperatures as low as 32 degrees and as high as 110 degrees.
Moen: The Cambium™ Bath Suite was inspired by Moen designers’ visits to Cleveland’s first and America’s largest mass-timber constructed residences (cambium is cellular plant tissue that helps form a tree’s annual rings). The Bath Suite takes inspiration from both industrial and modern design and features fluted texturing, thin flat rectangle levers, and a large radius double bend rectangular-shape spout. The full Cambium collection is available in three finishes: chrome, brushed nickel, matte black, and a new polished nickel + brushed nickel combo .
Potty Sniffer by JEMSMART: Stephen Hung, President of JEMSMART, had the both the audience and judges laughing as he shared his original inspiration for the product, recalling how his own personal insecurities about offending his then fiancée when using a shared bathroom led him to create the Potty Sniffer toilet ventilation system. Calling it “the smart solution for an odorless future,” he detailed how his product uses an air intake shroud, a Sniffer pump, and exhaust tubing to immediately convert any toilet bowl to odorless by whisking offending smells away from inside. “No more sprays are needed,” he said, noting Potty Sniffer also eliminates the need for exhaust fans in half baths.
Signature Kitchen Suite: The SKS 30-inch Transitional Series Combi Wall Oven was detailed by Michael Magnani, Director of Product Planning for Luxury Appliances for Signature Kitchen Suite, the luxury brand powered by LG Electronics. Visually, the wall oven has a satin stainless steel finish — similar to a Macbook — and sleek straight handles carved from a single piece of aluminum, a look that Magnani described as “quiet luxury.” Designed for the “technicurean” (a person who is all about food and smart technology), this oven has a built-in camera that recognizes what food has been placed in it to cook and automatically adjusts the setting (to one of seven distinct cooking modes), temperature, and timing. It can also take a time-lapse video of the cooking process for foodies to send to friends or share on social media.
And the Winners are…
With the judges’ votes locked in, Keefe was joined on stage by Brian Pagel, Executive Vice President of Emerald, KBIS’s trade show partner. When the envelope was opened, the“Brand with the Biggest Bite” was BlueStar for its new Platinum Series Induction Range. For the judges, it was a unanimous decision, with Sarah Robertson citing the matte cooking surface and temperature indicator lights as keys to the win. The range is available now and Ann Muth, after accepting the award, noted that the company’s foray into induction ranges is based on BlueStar’s desire to “have a product no matter what the customer is looking for.”
The audience also had its say, and a live vote by text named Potty Sniffer by JEMSMART as the People’s Pick.
They have talent, a passion for design and a keen entrepreneurial spirit — and they’re all well on their way to making their mark in the kitchen-and-bath industry. The NKBA once again celebrated a deserving group of young designers, executives, and entrepreneurs as it introduced the Thirty Under 30 Class of 2025 at KBIS in Las Vegas.
Now in its 13th year, the program recognizes and elevates rising industry stars, acknowledging their workplace achievements, community leadership, commitment to excellence and continuing professional development. Each new member has consistently demonstrated a flair for creativity, a sharp eye for business and a true passion for pursuing growth within the kitchen-and-bath industry. In this class, six are young entrepreneurs running their own businesses and several are second- or third-generation executives at family-run companies. Others are employed by leading kitchen-and-bath brands and many are actively involved with their local NKBA chapters in the U.S. and Canada, which this year ranged from the Eastern Carolinas Chapter to the British Columbia Chapter.
An Official Welcome
Members of the Thirty Under 30 Class of 2025 were chosen by a selection committee comprised of Thirty Under 30 alumni. They were officially inducted during a February 25 ceremony at KBIS 2025 at NEXTStage in the Las Vegas Convention Center’s South Hall, joining the 360 alumni of previous classes in representing excellence in the kitchen-and-bath industry.
At the ceremony, the Class of 2025 was welcomed by John McClain, CEO and Creative Director of Orlando, FL-based John McClain Design and Design Success Academy. He then introduced the emcee, Angela Rath, NKBA’s Director of Domestic Accounts, who praised the Class of 2025 as “emerging leaders in the kitchen-and-bath industry.” She was joined by representatives of Thirty Under 30’s corporate sponsors, Marla Krippendorf of Kohler and Jeremy Crites of Signature Kitchen Suite, in welcoming each individual inductee to the stage.
Upon receiving their award, the newest Thirty Under 30 members were individually congratulated by McClain, who served as the day’s host at NEXTStage, which is sponsored this year by JennAir, Native Trails, and Signature Kitchen Suite.
The 2025 inductees will face their first task as a group as they fan out throughout the Las Vegas Convention Center to select the annual 30s Choice Awards, which highlight the “best of” products and innovations at KBIS 2025 in several categories. Their selections will be announced post-KBIS on the NKBA website.
Thirty Under 30 Inductees — Class of 2025
Here are the hard-working young talents who were formally introduced during KBIS. Visit NKBA’s Thirty Under 30 Class of 2025 page for full profiles of this year’s inductees:
The previously announced winners finally got to bring home their hardware.
Bath 1st Place Winner Alexander Drozdovitch. Image courtesy of PWP Studio.
By Nicholas Tamarin
There was lightning in the air at the Lafite Ballroom at the Wynn Las Vegas Monday night as the winners of NKBA | KBIS’s 2023-2024 Student Design Competition, sponsored by Fisher & Paykel, were honored in front of more than 1,000 guests. As part of the celebratory 2025 Kitchen & Bath Design + Industry Awards, the rising stars of kitchen and bath once again proved that the future of the industry is promising and bright.
Taking a break from their studies in kitchen, bath and interior design, many from NKBA | KBIS Affiliated Schools, the participants presented a mix of practical functionality and inspired creativity in solving their clients’ needs while utilizing products from sponsor Fisher & Paykel throughout their spaces. For this year’s competition, the assignment was to pay homage to NKBA’s 60th anniversary: The 2023-2024 competition scenario featured a mid-century home with architectural elements common to the 1960’s. Students were tasked with updating the home’s kitchen and primary bathroom to make them more modern and functional for an active family of four. Competition participants were challenged by the small square footage of the rooms and the expectation to incorporate a mix of vintage style and touches of modern art into the finished designs.
Winners selected out of more than 200 entries were awarded scholarships of $5,000 for first place, $2,500 for second place and $1,000 for third place, along with their complimentary registration and ticket to KBIS 2025, airfare and hotel accommodations. The winning designs will also be featured in KBB Magazine.
Kitchen Category Winners
First Place
Kerry Lombard, Century College
Project Name: A MCM Culinary Revival
Judges appreciated Lombard’s creative integration of storage space and admired her creativity and decision to break up the room’s linear feel.
Second Place
Cassandra Jerrems, Saddleback College
Project Name: Nostalgic Nouveau
In her design, Jerrems balanced the G-shape of the kitchen effectively and incorporated a practical approach to seating.
Third Place
Meghan King, Lakeland College
Project Name: Connect Four
Kings’s design featured excellent placement of the cooktop and placed a good amount of focus on technology.
Bath Category Winners
First Place
Alexander Drozdovitch, Montgomery College
Project Name: Bathing in Light
Judges admired the integration of two entrances and noted Drozdovitch’s excellent use of appliances. The design featured a creative layout and good attention to detail.
Second Place
Kateryna Ponomarova, Montgomery College
Project Name: Springtime Sunrise
Standout details of Ponomarova’s entry include a bright design and a welcome incorporation of a wet room.
Third Place
Mamie Granger, Lakeland College
Project Name: Modern Contrasting Cohesion
Judges complimented Granger’s use of the room’s existing footprint for her design and her balanced approach. They also appreciated the integration of appliances such as a cool drawer.
Judges
The judges for NKBA | KBIS’s 2023-2024 Student Design Competition were:
NKBA student members have the option to enter the upcoming kitchen competition, the bath competition, or both, crafting their designs around client requests and provided plans. Winning this prestigious competition enhances industry visibility and provides invaluable publicity and networking opportunities in addition to a complimentary KBIS registration, hotel accommodations, and round-trip airfare to attend KBIS 2026 in Orlando. Entry is free and the deadline is June 6, 2025. Submit today.
The NKBA | KBIS Student Design Competition is sponsored by Fisher & Paykel. Sub-Zero, Wolf, and Cove underwrite the Student Chapter and Students of the Industry membership programs. The 2025 Kitchen & Bath Design + Industry Awards were presented by sponsors Whirlpool Corporation and Kichler Lighting.
On Monday, February 24th, the lovely Orchid Ballroom at Resorts World in Las Vegas set the stage for the 2025 Kitchen and Bath Industry Show with the NKBA | KBIS’s annual Leader2Leader ceremony. Over 400 attendees to honor the 350 volunteer leaders of 70 chapters were on hand at the prestigious event to honor over 70 volunteer leaders from NKBA | KBIS chapters across the United States and Canada. The ceremony was made possible by the generous support of Platinum Sponsors Cosentino,Fabuwood,Kohler, and Miele, as well as Gold Sponsors Hettich and Kichler Lighting.
L2L also featured the Star Awards, a ceremony that recognizes the officers who excelled in inspiring and leading their members throughout 2024. Additionally, attendees enjoyed a group breakfast and breakout sessions tailored to the five chapter officer positions: President, Program Chair, Membership Chair, Communications Chair, and Secretary/Treasurer.
A Celebration of Leadership and Dedication
Eduardo Cosentino, EVP and CEO of Cosentino Americas, welcomed attendees and expressed his gratitude to the NKBA Chapter Officers for their hard work and dedication throughout the year. “It’s my pleasure to welcome you and kick off Leader2Leader,” he said. “Thank you to our NKBA Chapter Officers from across the United States and Canada for being here–and thank you as well for the great volunteer work that you do throughout the year.” Cosentino also shared his honor in serving as the 2025 NKBA Board of Directors Chair.
Following Cosentino’s remarks, he introduced the NKBA | KBIS Board of Directors, including Vice Chair Kerrie Kelly, Secretary/Treasurer Ken Roberts, and board members Nicola Bertazzoni, Ken Williams, Scott Edmunds, Jill Ehnes, Peri Friedman, and Michael Gross.
Honoring Key Contributors
Deb Webb, EVP of Operations and KBIS for NKBA, took the stage to thank the officers from the 70 chapters across the U.S. and Canada. “You are the leaders and the driving force in our industry,” Webb emphasized. She also acknowledged the sponsors, highlighting their commitment to the K&B industry. Webb then introduced Patty Dominguez, Vice-President of Business Development Americas at Cosentino, who gave a brief presentation on the importance of NKBA | KBIS to the industry and the uniqueness of the Cosentino brand DNA and its signature NKBA | KBIS–sponsored annual C.Next event.
Mark Pursell, President and CEO of the National Housing Endowment, also spoke about the importance of skilled labor initiatives and investing in educating the homebuilding workplace. Bill Darcy, Global President and CEO of NKBA | KBIS joined the stage afterwards to present a check for $50,000 to NHE’s Skilled Labor Fund, underscoring NKBA’s longstanding commitment to addressing workforce challenges.
Exciting Announcements and Presentations
Peri Friedman, COO of Fabuwood, announced the launch of an exclusive NKBA Certified Designer Grant Program in 2025. Fabuwood’s Moses Brach, Head of A&D Partnerships, and Gregg Stebbins, Director of National Accounts, shared more about Fabuwood’s extensive initiatives and partnerships with NKBA chapters.
Scott Edmunds, Senior Vice President of Marketing for Kohler, also gave a presentation, further engaging the audience with industry insights from the elite longtime Wisconsin-based manufacturer.
Recognizing Excellence
Briana Ryan, Director of A&D Development with Miele USA, announced the winners of the L2L Drawing, awarding 20 Chapter Officers with gifts from Miele. The event also honored the 2025 NKBA Chapter Leadership Committee, with members Sadie Anderson, Kimberly Kerl, Rima Nasr, Julie Schuster, and Brianna Weiler being recognized for their contributions.
Investing in Skilled Labor
NKBA emphasized its “laser focus” on skilled labor, a critical issue for the industry. To further this initiative, the organization created the new position of NKBA Skilled Labor Programs Manager and hired Melissa Flynn. Flynn, with a background in Habitat for Humanity, is tasked with expanding workforce development efforts across NKBA’s chapters.
The organization also reported significant progress in chapter-led initiatives. 38 chapters currently support in-school programs, and 11 more have plans in the works. Additionally, the Manhattan and San Diego Chapters were each granted $3,500 from the Skilled Labor Fund.
Chapters & Learning: A Unified Approach
NKBA recently combined its Chapters & Learning divisions to create a more cohesive structure. Veronica Whitehead was brought on board as the new NKBA Certification Manager, joining Learning Programs Manager Kelly Ann Ryan and Learning Systems Manager Bob Novellino. The Chapters team, including Elizabeth Mace, Kristin Shechter, and Kelly Buchsbaum, were also recognized for their dedication to supporting NKBA’s 70 chapters.
Celebrating Certified Professionals
Certification is a key focus for NKBA, and the organization celebrated its Certified Chapter Officers. The Alabama and Iowa Chapters were recognized for having the highest percentage of Certified Officers, while San Diego, California Capital, and Metro New York were lauded for having the most Certified designers at their 2024 meetings.
Introducing the Kitchen & Bath Pro Hub
NKBA unveiled its new online research platform, the Kitchen & Bath Pro Hub, designed to connect industry professionals and facilitate knowledge sharing. Senior Research Manager Kim Sturman presented the platform, highlighting its features, including discussion boards, surveys, quick polls, and a Designer Spotlight. The Pro Hub also includes a rewards program and a mobile app.
L2L Keynote Speaker
AJ Paron inspired the audience with her keynote presentation, “Design Empathy: Building Resiliency with Changing Norms.” Paron is EVP and Design Futurist at SANDOW Design Group, working specifically with Interior Design, Metropolis, and ThinkLab. She is LEED AP and WELL AP.
2025 Chapter Star Awards
After lunch and the afternoon breakout sessions, the long awaited Chapter Star Awards were once again handed out. These highly coveted awards recognize a chapter’s successful events and honor outstanding events and officers for their dedication to the association. The Star Awards, nominated by members and selected by the Chapter Leadership Committee, were judged by last year’s CLC, including Nichole Cooper, Kimberly Kerl, Sandee Mann, Julie Schuster, and Brianna Weiler.
The Best Chapter Events winners were: Central Florida (NKBA | KBIS Spirit Award), Ottawa (Community Initiative Award), Puget Sound (Best Design Competition), Central Ohio (Best Membership Campaign), Georgia (Best Student-Focused Event), Arizona (Best Overall Event), and British Columbia and Prairie Provinces (Best Collaboration Event).
Outstanding Chapter Officers were also recognized: Rima Nasr (Best President), Joyce van den Dungen Bille (Best Programs Chair), Elle H-Millard, CKD (Best Communications Chair), Jim Gurulé (Best Membership Chair), Melissa Clark, CKBD (Best Secretary/Treasurer), and Susan Benedict, CKBD (Best Volunteer/Committee Member). Rima Nasr also received the Chapter Officer of the Year Star Award.
Looking Ahead
NKBA leadership expressed excitement for the future, emphasizing continued growth, education, and support for its chapters and members. The organization encouraged everyone to participate in the Kitchen & Bath Pro Hub and to attend the annual Design Awards. That concluded a Leader2Leader ceremony that once again successfully set the stage for KBIS by celebrating the dedication and leadership within the NKBA community.
The National Kitchen & Bath Association celebrated its 2025 Kitchen & Bath Hall of Fame inductees for careers of innovation and service to the industry.
Kitchen & Bath Hall of Fame inductee Paolo Bertazzoni. Image courtesy of PWP Studio.
By Dianne M. Pogoda
The Kitchen & Bath Hall of Fame award honors individuals who have contributed to the growth and professionalism of the association and the kitchen and bath industry as a whole. At KBIS 2025 in Las Vegas, during the Design Competition & Industry Awards, the association honored two individuals with induction to the Kitchen & Bath Hall of Fame: Paolo Bertazzoni, CEO of Italian appliance giant Bertazzoni, and the late Manuel D. Gutiérrez, an industry economist, Kohler market researcher and longtime NKBA contributor.
Individuals selected to the Hall of Fame are truly game-changers in the kitchen and bath universe. Their contributions have helped shape the industry and touched the lives of millions of consumers and homeowners in their daily lives. Whether recognized for their service to the industry; inventing a new product, manufacturing process, or marketing technique; developing a groundbreaking technology, or otherwise affecting some aspect of the business, this prestigious award acknowledges their profound influence and is a testament to their long-lasting impact on the industry.
Paolo Bertazzoni
Love that bright red range that looks like a Ferrari parked in your kitchen? You can thank Paolo Bertazzoni, CEO of his family-owned company. Recognized as an inspirational leader, for blending heritage with innovation, and a mentor for the next generation, Bertazzoni transformed the look of the high-end appliance market. He brought sleek Italian style, coupled with precision engineering and cutting-edge technology, to the North American market and the world.
The Bertazzoni company was founded in 1882 in Guastalla, Italy, a manufacturing hub that would also become home to the Italian automotive industry. It is the oldest family-owned appliance company in the world, and Paolo Bertazzoni represents the fifth generation to lead the company, joining management in 1978 and serving as CEO since 1999. In the early 2000s, inspired by his speedy neighbors in the Emilia-Romagna region, he conducted an extensive analysis of the American market and launched a series of ranges that introduced the high-gloss red, orange, and yellow colors more often seen on Formula 1 racetracks than in kitchens. It was one of many “firsts” to reshape the appliance industry. In 2022, he introduced the Carbonio finish, a matte graphite similarly inspired by the automotive industry. He also was an early advocate of induction cooking and has led a decade-long push for this technology in the U.S. Bertazzoni has been a member of NKBA since the company launched in the U.S. in 2018. Paolo has served on numerous industry boards, and is a current member of the Council for Italy-U.S. Relations. He has been a leading advocate for NKBA’s Global Connect program, serving as the first Italian host at EuroCucina and an ambassador between NKBA and other Italian K&B companies.
His guiding philosophy, and that of the company for six generations, has been “Family, Food, Engineering.” Throughout his career, Paolo has been honored with numerous business, national, civic, and philanthropic awards. In May 2024, the President of the Italian Republic, Sergio Mattarella, presented him the prestigious knighthood title of “Cavaliere del Lavoro” (Knight of Business & Manufacturing). It is equivalent to the Presidential Medal of Freedom in the U.S., and for more than 120 years has recognized entrepreneurs who have “significantly contributed with their business activities to the promotion of the national economy and, with a high level of commitment to ethical and social responsibility, to the improvement of the living and working conditions in the country.”
Manuel D. Gutiérrez
It’s one thing to understand the complex macro- and microeconomics that impact the overall state of the nation, the world, and the kitchen, bath, and construction industry. It’s quite another to make it understandable to others. Manuel D. Gutiérrez devoted the better part of his career to helping K&B industry professionals grasp the big picture and the nuances of national and global economies, and what made them relevant to the specific industry and how they could affect businesses large and small.
A true scholar and an astute observer of the kitchen and bath industry as well as the overall economy, Gutiérrez spent more than 25 years at Kohler Co. in market research, and wrote the Economic Indicators column for NKBA’s newsfeed for more than a decade. He died in September 2024 at the age of 79 following a battle with cancer, but was remembered for his keen insights on economic matters impacting the industry as well as his charm, wit, and perpetual smile.
As NKBA’s Consulting Economist, Gutiérrez helped map the association’s research strategy, including the highly regarded annual Kitchen & Bath Market Outlook and the quarterly NKBA/John Burns Kitchen & Bath Market Index. He made crucial economic data relevant to the industry and educated NKBA members. While at Kohler, Manuel was integral to large global change in the business. He created and actively wrote for a newsletter his department prepared for Kohler Co. worldwide on kitchen and bath trends and housing starts. He was always busy making predictions and preparing graphs of data for better visualization and understanding.
Gutiérrez was very active with the Harvard Joint Center for Housing Studies, a research center dedicated to advance policy and practice concerning housing, from which he was awarded a special recognition of achievement upon his retirement. Manuel was an active leading member of The Economic Club of Sheboygan (Wisconsin), where he was given an emeritus award. He also had a stint in local politics, serving as village elder in the Village of Kohler for a number of years.
This fall, NKBA will begin accepting nominations for the 2026 Kitchen & Bath Hall of Fame. Stay tuned for the opportunity to honor industry professionals who have made a lasting impact.
