Chapter President Samantha Vogt, Dana Bass, Jenifer Wiley, Heidi Arwine, and Taylor Massey
We love it when NKBA members let their creativity shine by dreaming up amazing events, and this was certainly the case with “Dogs & Design” hosted by our Texas North Plains Chapter.
“I’m a huge dog lover,” said Programs Chair Nicole Raynes, “And there are so many people in our chapter who love dogs, have dogs, or have done designs for dogs. It’s a fun niche in our community–designing for dogs.”
The elements for the event quickly crystallized in Nicole’s mind. Choosing Daltile Dallas as the venue was easy, as tile is a #1 material sourced when designing for dogs, and their showroom is also close to the Dallas Animal Services Shelter–which shared insights about the shelter and ways to help in addition to contributing to the event’s DAS Shelter donation drive.
Daltile Dallas was the perfect venue for “Dogs & Design”
For the featured experts, Jenifer Wiley, owner of J Wiley Designs, was a natural–she has designed several projects for dogs, including showers, built-in dog bowls and crates, and a sofa with a scooped out back so a client’s pooch could comfortably peer out the window without damaging the piece.
Adding to the guest panel were dog-friendly designers Dana Bass, owner of Dana Bass Designs, and Heidi Arwine, owner of Heidi Arwine Interiors, and dog trainer Taylor Massey, owner of Six Packs & Dog Packs Training, who shared practical dog psychology designers can use when they visit clients’ homes.
Chapter President Samantha Vogt, Dana Bass, Jenifer Wiley, Heidi Arwine, and Taylor Massey
The event brought in 50 attendees (all human) and included complimentary custom pet doodles by Dallas-based sketch artist Groovy Zuky. To make the logistics easier, everyone who RSVP’d for the event could email a photo of their pet ahead of time and pick up their artwork the day of the event. It worked out beautifully, as Groovy Zuky received 15 additional requests during the event itself.
Dallas-based artist Groovy Zuky sketched pet doodles for guests
This being Texas, guests nibbled on Mexican food and also had the opportunity to build mini animal figurines with Lego-style bricks.
A Ted Lasso-Inspired Summer Social As International As It Gets
Gigi Dornad, Isabel Mendez, Miguelina Veras, Jean-Louis Breux, and Anne Breux
With Houston playing host to the World Cup, Lisa Slappey had a cheeky idea.
The Silver Sponsor and former secretary of the Texas Gulf Coast Chapter envisioned a summer social where people could cheer and chill … and that’s how the idea for a Ted Lasso-inspired watch party was born.
“Houston is an extremely diverse city. We have people here from all over the world, and there has been tremendous excitement for the World Cup,” said Lisa, who with business partner Mehdi Abedi owns Pride of Persia Rug Co. & Postmodern Traditions, where the watch party was held on June 23rd. “We wanted to have a low-stress summer gathering to connect local industry peers, and we wanted to encourage people who didn’t know much about soccer to come watch, hence the Ted Lasso theme.”
For those not familiar with the popular comedy series by the same name, Lasso was an American football coach hired to coach an English football team. True to the show, the event featured “Biscuits With the Boss” (shortbread cookies), and a “Believe” sign amidst decorations of soccer balls and international flags. Guests were encouraged to wear team colors. Around 50 people showed up, including many new faces. Team jerseys abounded, and one guest even made a referee costume.
A new TV and a wall projector were used to broadcast the England v Ghana and Panama v Croatia matches. Dinner included Persian specialities made by Mehdi Abedi.
You might be wondering: just how did a Persian rug company get into NKBA?
“We had some wonderful NKBA leaders in the community who kept inviting me to events,” recalled Lisa. “I put a lot of rugs in kitchens and baths, and it occurred to me that I should know what designers are doing in kitchens and baths! A whole new aspect of design opened up to me when I joined NKBA, and I have been an advocate since–especially for our student members.”
Expert insights from a lifetime in building and design
Jeremy Parcels, CKBD, is the Owner/Principal Designer of Parcels Design Studio, LLC, based in Denver, Colorado. He has won multiple design awards and is a published designer. An experienced showroom veteran with expertise in European brands and modern design, he enjoys helping teach the next generation in the industry through his public speaking and leading learning sessions at KBIS, IBS, and Surfaces. Jeremy has been named NKBA Chapter President of the Year and NKBA Chapter Officer of the Year. Kitchen and Bath Design News recognized Jeremy as one of the industry’s top innovators in 2021.
NKBA: Tell us about your professional background and involvement with NKBA.
Jeremy Parcels: I grew up in the construction and remodeling industry–my family owned a construction company and operated a Merrillat cabinet showroom. I studied architecture at the University of South Florida and returned to the family business where I learned kitchen and bath design from my grandfather. That experience shaped the foundation of my career.
I became involved with NKBA in 2008 through the Central Florida Chapter, serving in leadership roles including Chapter Representative and Chapter President, and earned my AKBD in 2009.
After relocating to Colorado, I attended my first NKBA Rocky Mountain Chapter event and immediately got involved again–serving in roles from communications to Chapter President. In 2020 I earned my CKBD.
NKBA: As a Global Connect Advisor, what insights or services can you offer Global Connect members?
Jeremy Parcels: With an extensive background in both design and retail showrooms in the United States, I bring practical market knowledge to Global Connect members looking to enter or expand within North America. Our industry operates differently than many other parts of the world, and understanding those differences is critical to building a successful strategy and long-term presence.
As the dealer representative for Ballerina Kuchen, I’ve helped support the growth of their dealer network and North American presence over the past several years. That experience allows me to share real-world insights, help set realistic expectations, and guide members toward a thoughtful and successful market entry.
NKBA: Throughout your career, what are the most common mistakes you have seen that hamper a company’s success as they try to enter/expand in the North American market?
Jeremy Parcels: The biggest mistake I see is trying to scale too quickly without enough research. There’s often an assumption that success comes from opening a flagship showroom in a major market like New York, Miami, or Toronto and backing it with significant advertising investment.
In reality, that approach rarely reflects how our market works or how relationships are built with specifiers and end users. Success here requires understanding regional differences, building the right partnerships, and growing strategically. Too often, companies overinvest upfront, exhaust their resources, and ultimately exit the market before gaining traction.
NKBA: How do you see the North American market evolving, and how will this evolution impact how international brands do business here?
Jeremy Parcels: The North American market is constantly evolving, and each region continues to develop in its own way. At the same time, I see increasing opportunities for international brands to communicate a consistent brand message across the continent that resonates within the design community.
The challenge (and opportunity) is determining what that message should be and how to deliver it effectively. Successful brands are those that balance a strong, unified identity with a thoughtful understanding of regional market dynamics.
NKBA: While every company’s journey is different, what is one general piece of advice you have for a company thinking of entering the North American market?
Jeremy Parcels: Every market–and every company–is different. My advice is to identify the cities, states, provinces, and regions that are most likely to connect with and adopt your product first. Launch strategically, build a loyal customer base, and create demand organically.
Too often, companies try to make the “Times Square splash” before establishing a foundation. Sustainable growth comes from earning advocates, refining your approach, and expanding with intention rather than scale for scale’s sake.
About NKBA Global Connect
The NKBA Global Connect mission is to connect and grow the kitchen and bath industry around the world through an international membership program. The initiative equips international companies with the support and professional community access they need to thrive in North America by providing market intelligence, brand-positioning guidance, and connections to key North American audiences. By combining NKBA’s expert marketing execution with access to a diverse and influential member network, we help businesses improve visibility, build meaningful relationships, and generate strong market demand, ultimately accelerating their success in the lucrative and competitive $228 billion North American market. Learn more here.
Happy July! We hope everyone enjoyed a festive Fourth. Our Chapters are keeping the celebrations going beyond the fireworks!
From creative collaborations to community giving, NKBA Chapters are in the spotlight with special summertime events. Mid Atlantic Chapter presents Paddles and Palettes with a red, white and blue barbecue. Carolina Chapter’s Red, White and Blueprints at Walker Woodworking & Greenbrook Design features a Made in the USA factory tour with CEUs, cocktails and networking.
Special salute to the Southern Ohio/Kentucky Chapter volunteers who will spend their time giving back and making a meaningful impact at the Ronald McDonald House of Greater Cincinnati. Georgia Chapter will serve up great connections and active networking at their second annual PickleBall Tournament, while Maine Chapter will bring the heat (and the butter) with their highly anticipated annual Lobster Bake. All this and more is in store across our 70 Chapters across the U.S. and Canada. Cheers to all!
Seeking Volunteer Leaders
Chapter Officer Elections season is here. Self-nominations are open through Friday, July 31 at 5:00 PM ET for the following volunteer leadership positions:
Programs Chair
Membership Chair
Secretary-Treasurer
Please note: Even if you are the current Chapter Officer, you must submit a self-nomination form for the next term, which begins January 1, 2027 and ends December 31, 2028. Click here to submit.
Thirty Under 30 Nominations
Nominations are open through August 31 for NKBA’s prestigious Thirty Under 30 program. Click here to nominate yourself or a deserving colleague for the Class of 2027 to be introduced live on the KBIS NextStage on February 2, 2027.
New CKBD Certification Pathway
Please share the news with your chapters – our new NKBA Certification pathway to CKBD is underway. Formal higher education or industry qualifications are no longer the only options. Now with the new pathway, NKBA members with 7+ years industry experience are invited to apply through our new streamlined application process. Click here to learn more and submit your application.
Kitchen & Bath Planning Guidelines, 5th Edition
Order your copy of NKBA Kitchen & Bath Planning Guidelines, 5th Edition. Order here with a special member discount while copies last. If you already have the 4th Edition and would like to see what’s new, then please click here.
Mark Your Calendars
On September 1, self-nominations will open for NKBA’s national Chapter Leadership Committee (CLC). Five current or past Chapter Officers serve on the CLC for a three-year term. CLC members must have served at least one full (two-year) term within the past two years to be eligible. You can find our current CLC members on nkba.org on your Resources / Chapter Officers go-to page. Please let us know if you have any questions.
We look forward to celebrating more exciting news and sharing additional details during our July Chapter Officer meetings this week and next. Have a wonderful one!
The NKBA Skilled Labor Survey officially launches on July 7th. Check your inbox for your personal link and make your voice heard!
Your insights shape the future of the kitchen and bath industry. Plus, by participating, you’ll get:
A chance to win one of five $300 gift cards.
Free, exclusive access to the final report.
Don’t miss out—represent your chapter and share your perspective before the deadline!
One more call for you to get on the inside track. If you haven’t already, we invite you to join the Kitchen & Bath Pro Hub, NKBA’s dedicated research community. It’s a great place to connect with peers, share insights, help shape the future of NKBA Research—and earn rewards along the way.
We’re looking for industry experts to share their knowledge with students at NKBA’s annual Student Design Symposium. This live, 2.5-hour virtual conference is scheduled for 12 PM EST on Friday, September 25. Please email kryan@nkba.org if you have a presentation idea.
We are currently seeking Chapter Officers and other experts to deliver 20-minute breakout sessions via Zoom. The symposium is a great way to practice your public speaking skills and share information about a topic you’re passionate about! Potential topics include:
Association involvement/networking
Design-related careers
Design trends
Resume and portfolio development
Starting your own business
Time management
Government Relations
NKBA actively monitors legislation and public policy developments impacting the kitchen and bath industry, sharing key updates each month through our Government Relations Newsletter. A repository of newsletters, as well as additional resources to self-advocate on issues important to you, can be found on the Government Relations webpage.
Hot topics this month include:
U.S. Appliances: The Department of Energy reinterprets a 2022 Inflation Reduction Act provision and now disallows fuel-switching rebates for heat pumps, stoves and ovens. However, the rebate will be available for those who replace appliances that are already electric with other electric appliances that are more efficient.
U.S. Stone Slab Products Act: The House Judiciary Committee votes to advance House Resolution 5437, also known as the Protection of Lawful Commerce in Stone Slab Products Act, which would prohibit civil actions against a manufacturer or seller of a stone slab product for harm resulting from the alteration of such a product by a fabricator.
Massachusetts: State continues to discuss efforts to regulate the commercial interior design profession, with Senate Bill 3107 being the current legislation aimed at this goal and includes voluntary nature and kitchen and bath exemption language to protect NKBA members from any impacts.
We hope you benefit from the value these resources bring to you, your profession, and the kitchen & bath industry. Please reach out directly to Steven Campeau, NKBA’s Senior Manager, Global & Government Relations at scampeau@nkba.org, with any specific questions.
Professional Development
Gain CEU credits with NKBA’s Webinars. CEU reporting deadline has been extended to August 9, 2026. Please submit your CEUs before the extended deadline as it will not be extended again. Thank you! Earn and report today!
Please join NKBA in congratulating our newest NKBA CKBD and Specialty Badge earners.
Certified Kitchen & Bath Designer(CKBD):
Congratulations to our newest NKBA Certified member and kudos to their Chapter!
Christina Temple, CKBD, Southern Ohio/Kentucky; Samantha McClintic, CKBD, Columbia River
Specialty Badges:
Jeff Adragna, JWA LLC, Remodeling Floor Plans, Arizona South
Hailey Westrum, Home Depot, Cabinetry, Texas South Plains
Ashley Weber, EGStoltzfus Homes LLC, Color, Susquehanna Valley
Robert W Eager, Home Depot, Cabinetry Floor Plans, GA/SC Coastal
Nick Eschenlohr, Home Depot, Cabinetry, Southern Ohio/Kentucky
Julie Holley, Floor Plans & Specifications, West Michigan
Aaron Redente, Cabinet Joint, Cabinetry, Susquehanna Valley
Doung Ngo, AQAD Homes LLC, Cabinetry, Georgia
Kayla Herrick, Maureen’s LLC, Cabinetry, Minnesota State
Brittany Butler, B. Noelle Design, Cabinetry, LA/MS/AR
Annie Fyffe, Kitchen & Bath Gallery by Supply New England, Northern New England
New Members are vital to the success of NKBA and our Chapters. Please send prospective members to membership@nkba.organd we will send detailed information on member benefits, membership cost, certification, badges and more.
Membership Types include business, international business, industry partner, individual, and student. The definitions of each type can be found on the NKBA signup page.
NKBA Membership Signup. Please share this link. In addition, each chapter page has a “Join the NKBA” button. If anyone needs a hard copy of the application, please email info@nkba.org. There is an updated 2026 membership application with new rates.
Company admins can remove employees who are no longer with the company directly through the company profile onwww.nkba.org.
To add new employees, please email info@nkba.org and our Member Relations Team will be happy to assist. We’ll need:
First and last names
Unique email addresses
Any employees working directly for an NKBA member company can be added at no charge—including Sales Reps who work from a home office.
If you have individuals on your roster without email addresses, please send those names to info@nkba.org as well. We’ll reach out to confirm their status with the company and, if applicable, secure an email address.
Have questions? We’re always glad to help—just reach out to info@nkba.org.
Ignite Your Path. Empower Others. Elevate Together.
A unique leadership gathering, W2W attracts 100 influential, dedicated NKBA members across the industry–thoughtfully selected via a curated application process.
During three days of networking, engaging experiences, and mentorship, W2W participants will share career journeys, gain business insights, and build lifelong connections.
Quartz, Tile, Stone, and the NKBA: Market Trends & Skilled Labor
When:
July 15, 2026 | 12:00 PM ET
CEUs: .1
Register your information
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What You Will Learn
Are you prepared for the sweeping changes defining the Surface industry in 2026? The traditional landscape of the Quartz, Tile, and Stone sectors is undergoing a transformation. Driven by federal silica-related lawsuits, the business is facing new strict safety certifications, dramatically altering fabrication costs and current business models. Simultaneously, it is up against an aging workforce. For every five baby boomers retiring from the trades, only two candidates from younger generations are coming behind them, threatening a significant loss of critical institutional memory, “the brain drain.”
While these challenges are creating disruption in the current marketplace, we believe this disruption brings with it unprecedented opportunity. This high-energy, data-driven webinar offers a strategic blueprint for thriving in this new era. We will explore the transition from manual, analog labor to a technical, data-driven trade that prioritizes both safety and entrepreneurial acumen. We will demonstrate how transformative change is possible by embracing innovation into every facet of your business (fabrication, installation, people, business model). Whether you are a fabricator, installer, designer, or contractor, this session will equip you with actionable insights to build a resilient, forward-thinking, and highly profitable business.
Learning Objectives:
Market Trends: Webinar participants will learn how the recent federal lawsuits and aging workforce are significantly impacting the Quartz, Tile, and Stone sectors in terms of increased costs, shifting liabilities and the upcoming “brain drain” and labor shortage.
Innovation: Learn how the kitchen and bath industry can embrace innovation by integrating new technologies, the digital fluency of the next generation of workers and co-op business models to not only tackle these challenges but transform the industry for the future.
Skilled Trades Initiatives: Learn how the NKBA NextUp Program and Building Tomorrow’s Skilled Trades Workforce Program as well as business and government initiatives are showcasing the “New High Tech Trades”, supporting succession plans from Gen 1 to Gen 2, creating mentorship and apprentice opportunities as well as encouraging conversation through educational and networking events for the industry.
Featured Presenter
Jim Gurulé President, Bay West Sales & Innovation
Jim Gurulé brings extensive experience working with kitchen and bath professionals, including designers, contractors, architects, and manufacturers. As the founder of Bay West Sales & Innovation, a business development company, he holds five US patents that have led to numerous licensing and cabinet manufacturing agreements, resulting in millions of units sold in the cabinet industry. His California C6 contractor’s license provides him with a comprehensive understanding of the kitchen renovation industry and valuable insights into the challenges and opportunities facing the Kitchen & Bath industries in the era of Artificial Intelligence Technologies.
He currently serves as the NKBA Northern California Chapter Membership Chair and was recognized as Best Membership Chair at the 2025 NKBA | KBIS’ Leader2Leader ceremony. Additionally, he has been a presenter at NKBA’s Voices from the Industry Conference and for the Chapter Presentation Program. He also hosts a weekly podcast with over 100 episodes discussing five key life areas: profession, health, worldview, money, and relationships.
Featured Presenter
Dominick Piegaro Business Development Manager, Emser Tile
With over a decade of experience in the hard surface industry in the San Francisco Bay Area, I have built a strong background across both retail and wholesale environments. My work has focused on helping clients, designers, contractors, and builders select the right materials for a wide range of residential and commercial projects.
Throughout my career, I have developed deep product knowledge across natural and manufactured surfaces, including stone, porcelain, ceramic, and quartz. This experience has allowed me to guide customers through product selection, technical specifications, and installation considerations while balancing aesthetics, durability, and cost.
Working in both retail and wholesale channels has given me a well-rounded understanding of the supply chain, from showroom consultation and client relationships to distribution, logistics, and supporting trade professionals. I take pride in building long-term partnerships and providing solutions that meet the practical and design needs of every project.
My experience at Emser Tile & in the Bay Area market has also given me insight into regional design trends, construction demands, and the fast-paced nature of the building industry. I am passionate about delivering quality products, reliable service, and helping clients bring their vision to life through the right surface materials.
K&B Subject Matter Expert Corey Klassen, RID, NCIDQ, CMKBD, reveals the evolution behind an industry standard.
By NKBA Staff
The NKBA’s Kitchen & Bath Planning Guidelines have been the industry’s gold standard for years, serving as an essential reference for design professionals. Published since 1992, it is the most complete collection of illustrations and planning recommendations available in one source, covering the planning and installation of beautiful, efficient, code-compliant kitchens and baths and other interior spaces.
As the industry evolves, the Planning Guidelines must be adapted to changing codes and regulations, technology and material advancements, and design and building trends. This is a painstaking, highly detailed process.
Enter Subject Matter Expert Corey Klassen, RID, NCIDQ, CMKBD, an award-winning interior designer and owner of Articulated Design Studio (founded as Corey Klassen Interior Design in 2011) in Vancouver, British Columbia. Klassen has been a leading expert of the Planning Guidelines revisions for the last two editions, including the most recent fifth edition, with the collaboration of other SMEs and key stakeholders, including educators, practitioners, and accessibility advocates.
The transition from the third edition to the fourth was “a monumental lift,” and the new fifth edition has even more refinement, said Klassen, who traveled from Vancouver to the U.S. to take the NKBA certification exams – AKBD, CKD, and CBD. “Our overall objective was to increase comprehension through clarity and consolidation, and that meant paying very close attention to our word choices and layout so that the Planning Guidelines can be more universally understood.”
Klassen revealed that some key updates and revisions to the fifth edition included further defining the best practices for accessibility in “Chapter 1: Human Factors and Accessibility,” expanding storage systems and finishes in “Chapter 6: Interior Environment Planning,” and extensive clarity on ventilation, power, lighting, and illumination planning in “Chapter 7: Building Systems Planning.”
“A new comprehension tool we introduced was the use of notes after each guideline, where we were able to capture additional context, related factors and considerations, and additional short-form context.”
Klassen said their top challenge was to bring parity across international borders. “I often remark to my U.S. colleagues that while we may speak and read similar English, that closeness can still have great diversity and nuance in building codes. I think we all understand that model codes, such as the International Residential Code, change every four years, but a key driver was a lesser-known compliance publication in Canada called CSA/ASC B652 Accessible Dwellings (2023). What was remarkable to all the subject matter experts, including myself, was how much further along this technical publication was in accessibility, and we embraced it through many lively discussions, researching and sourcing supporting reference materials, and with conversations in each of our communities.”
Inclusivity is central to Klassen’s overall design approach and played a significant role in revising the fifth edition of the guidelines.
“Terms such as ‘design from the margins’ and ‘nothing for them without them’ are fundamentals that help define how empathy is applied in my daily routine,” Klassen said, adding that it was important for individuals to be able to synthesize the Planning Guidelines. “Some of the deeper challenges that we are all facing are constant cognitive overload, common language evolution, and the rate and speed at which artificial intelligence and technology are influencing us. For me, this meant that regardless of which nationality, race, physical ability, disability, or language that characterizes the reader, that the Planning Guidelines can be understood. Facts provide clarity. I think this is what my husband and I endeavor to embody in our interior design firm.”
Klassen concluded, “I have been afforded so many professional opportunities to expand my skills, knowledge, and professionalism through my membership with the NKBA. It has been a tremendous honour — I’m Canadian, it’s how we spell it — to work on, collaborate with, research, synthesize, write (and rewrite) the Planning Guidelines into this new experience for Certified Kitchen & Bath Designers, Certified Master Kitchen & Bath Designers, and allied design professionals across many industry sectors.
“We owe a tremendous thank you to Doug Walter, CMKBD; Robin Rigby-Fisher, CMKBD; Judith A. Neary, CMKBD; and Cailin Thelen, CMKBD, as the subject matter experts for their contributions to the 5th edition, as well as Adrean Stephenson, CKBD of Chief Architect, Inc., who served as the primary illustrator of figures in the publication. For those considering NBKA Certifications, it will be a journey that might need reframing at times, but it’s important that we look at our learning CEU’s not just as requirements, but opportunities to study areas we wouldn’t typically practice.”
The 30-year industry veteran shares insights for companies looking to enter the North American market
Greg Rohl is a former owner and manager at ROHL LLC, a leading luxury brand of faucets, fixtures, and accessories sourced from Western Europe, the United Kingdom, New Zealand, and America. In 2016, Rohl LLC was acquired by Fortune Brands and formed the core of House of Rohl, an international collection of luxury faucet and fixture brands. Greg is the principal of therohlmodel, a learning and guidance service for the kitchen and bath industry, with a particular focus on teaching design and sales professionals a new language of luxury focused on original design, artisan craft, and wellbeing.
NKBA: Tell us about your professional background and involvement with NKBA.
Greg Rohl: Before joining the family business full-time, I worked in decorative plumbing showrooms and as an editor for an industry trade magazine and design books featuring NKBA-certified designers. In my years as an employee and owner at House of Rohl, I held many positions–from customer service to marketing to sales, ultimately serving as President of the Western Division.
Our company has always been an active supporter of NKBA at both the national and chapter levels. As a journalist, I reported on Southern California Chapter activities. For many years at House of Rohl, I was responsible for coordinating our participation at KBIS. As a consultant, I have created numerous educational presentations for the Voices from the Industry conference. I’ve been a Global Connect Advisor since 2019.
NKBA: As a Global Connect Advisor, what insights or services can you offer Global Connect members?
Greg Rohl: I focus on go-to-market strategy, product market fit, tailoring brand messages for different customer constituencies, sales management, sales training, product development, and customized educational content.
NKBA: Throughout your career, what are the most common mistakes you have seen that hamper a company’s success as they try to enter/expand in the North American market?
Greg Rohl:
Language Barrier: Communication challenges for owners or representatives who don’t speak English well.
Regional Considerations: Not realizing that the US has 4 time zones and at least 5 different regional cultures–and that different markets have different distribution players.
Long-term Vision: Not committing the proper time and resources–companies should commit to at least 5 years to establish a new brand.
Marketing Strategy: Not having a compelling, value-based story tailored for the various industry constituencies, i.e., showroom owners, consultants, designers, sales representatives, plumbers, builders, etc.
Joint Venture: Failing to partner with a distributor or agency that understands the market and can guide them.
NKBA: How do you see the North American market evolving, and how will this evolution impact how international brands do business here?
Greg Rohl: NKBA’s reporting on the future of the North American market indicates tremendous potential for brands that meet an unmet need, are differentiated, profitable, and dependable to work with.
NKBA: While every company’s journey is different, what is one general piece of advice you have for a company thinking of entering the North American market?
Greg Rohl: Be hungry but humble. Take time to understand the market and expect to grow a business over time by delivering value to all stakeholders–distributors, showrooms, designers, and end users. Oh, and read our book, The Corporateneur Plan, for a step-by-step example of building a successful business marketing luxury European products in the US.
About NKBA Global Connect
The NKBA Global Connect mission is to connect and grow the kitchen and bath industry around the world through an international membership program. The initiative equips international companies with the support and professional community access they need to thrive in North America by providing market intelligence, brand-positioning guidance, and connections to key North American audiences. By combining NKBA’s expert marketing execution with access to a diverse and influential member network, we help businesses improve visibility, build meaningful relationships, and generate strong market demand, ultimately accelerating their success in the lucrative and competitive $228 billion North American market. Learn more here.
Members Grow Their Gardens and Their Skills at Sustainability Event
The Eastern Carolinas Chapter held a special event exploring how sustainable practices reduce energy, water, and material waste.
The event was held at R. Jacobs Fine Plumbing & Hardware in Raleigh and featured a fun plant swap, along with a presentation by Eric Harvell, Senior District Sales Manager for TOTO USA. Eric discussed how global megatrends affect design strategies as well as how to design smarter using EPDs, HPDs, and Declare Labels for specifying products.
We truly appreciate the Eastern Carolinas’ efforts in planning another creative event!
The latest update now recognizes industry-experienced designers
Beginning June 1st, industry-experienced designers who are NKBA members can now apply for the Certified Kitchen and Bath Designer (CKBD) association certification. Previously, applicants had to possess a professional qualification or an eligible degree to qualify for certification.
This evolution of our certification program recognizes aspiring applicants who have obtained their industry knowledge through work experience.
Certification confirms to clients and employers that a designer’s existing skills, industry understanding, and advanced knowledge of NKBA’s guidelines equip them to create functional, safe, and beautiful kitchen and bath spaces.
The NKBA remains committed to an impartial certification process, ensuring all decisions are based strictly on established criteria and objective evidence. Certification is available to practicing kitchen and bath designers who apply NKBA-recommended guidelines and drawing standards to kitchen and bath design.
Certification requires CKBD candidates to demonstrate a strong understanding of NKBA’s guidelines and drawing standards, along with the ability to apply them effectively. Designers pursuing certification must have familiarity with these resources or should feel comfortable self-studying this material in preparation for examination. The purchase of a CKBD bundle includes a copy of the 5th Edition Kitchen & Bath Planning Guidelines as well as a CKBD fundamentals exam study guide.
“Earning my CKBD certification represents not only the knowledge I have gained, but also the persistence and determination it took to reach this goal. I look forward to continuing to grow, serving my clients with excellence, and contributing to the design community with confidence and pride.”
-Susan Oh, CKBD 2026, Design Consultant, Kitchen & Bath and Appliance Specialist, Home Depot
“Beyond knowledge, the credential itself adds a recognized level of credibility that strengthens confidence in technical discussions and professional decision-making. This is especially valuable for experienced professionals, where formal recognition helps align expertise with industry trust.”
-Farhad Falahian, CKBD 2026,Design-Build Leader, Building Systems Specialist, and Architectural & BIM Instructor at Vancouver Community College
This 5th edition has been prompted by the release of key code documents, specifically the 2024 International Residential Code (IRC) and the CSA B652 Accessible Dwellings 2023 (Canada).
Our committee of subject matter experts carefully evaluated the IRC for parity against the most recent edition of the National Building Code of Canada and successfully brought uniformity to kitchen and bath planning guidelines for CKBDs and CMKBDs working professionally on each side of their respective borders in the planning and design of kitchens, baths, and support spaces.
The Planning Guidelines continue to be the foundational knowledge for becoming an NKBA Certified Professional.
Key enhancements in this edition include:
Clearer planning methodology and guidance with dedicated integration of accessible design recommendations such as wheelchairs and mobility aids
Integration of the Center Concept across both kitchen and bath planning chapters, formalizing the identification of activity zones, work areas, and the specific tasks executed within each defined center
Expanded Interior Environment Chapter to incorporate storage systems, waterproofing, wall blocking, and backing requirements–as well as comprehensive guidance on material performance, quality standards, and sustainability in design
Enhanced Building Systems Guidance including power planning (especially for kitchen islands), illumination strategies, home automation integration, and ventilation requirements
A more condensed yet comprehensive resource so you can quickly and confidently find the critical information you need
Our heartfelt thank you to our committee experts for their steadfast dedication to ensuring that the Planning Guidelines remain well illustrated, robust, and relevant to today’s design community.
NKBA consultants and subject matter experts who contributed to the 5th Edition publication include Robin Rigby Fisher, CMKBD, CLIPP, CAPS; Corey Klassen, CMKBD, RID, NCIDQ; Judith A. Neary, CMKBD; Adrean Stephenson, CKBD; Cailin M. Thelen, CMKBD; and Doug Walter, AIA, CMKBD, CLIPP, CAPS. Special thanks to Corey Klassen, CMKBD, 5th Edition Editorial Copy Chief; Rochelle Horne, CKBD, LEED Green Associate, Peer Reviewer; and Adrean Stephenson, CKBD, Illustrator, with illustrations courtesy of Chief Architect, Inc.
“This release exemplifies the guidelines as a professional practice tool and job-aid that is logical and adaptable, ensuring the health, safety, and welfare of people occupying and using kitchens, baths, and support spaces. Thank you to the NKBA for their continued support of the association’s membership through this premier publication.”
Welcome to an exciting summer season with NKBA | KBIS!
Today, we’re thrilled to launch several exciting programs, and we wanted our Chapter Officers to be the first to hear the news.
Chapter Officer Self-Nominations Now Open
Self-nominations are officially open for the following Chapter Officer positions:
Programs Chair
Membership Chair
Secretary-Treasurer
The deadline to submit self-nomination forms is Friday, July 31 at 5:00 PM EST. Elections will take place in August, and elected officers will serve from January 1, 2027 through December 31, 2028. Click here to submit.
Thirty Under 30 Nominations Open
Nominations are now open for NKBA’s prestigious Thirty Under 30 program. Click here to nominate yourself or a deserving colleague by August 31.
The Class of 2027 will be announced in October and introduced live on the KBIS NextStage on February 2, 2027.
New CKBD Certification Pathway Launches June 1
We’re also excited to introduce a new NKBA Certification pathway to CKBD. Beginning June 1, members with professional qualifications, educational backgrounds, or industry experiencemay apply through our new streamlined application process. Click here to submit your application.
Kitchen & Bath Planning Guidelines, 5th Edition Now Available
Hot off the press! The NKBA Kitchen & Bath Planning Guidelines, 5th Edition is officially available beginning today. Order your copy here.
Share Your Expertise at KBIS 2027
Voices from the Industry (VFTI) is now accepting proposals for KBIS 2027 in Las Vegas. Our selection panel is seeking dynamic presentations, engaging workshops, and interactive educational experiences. Submit your proposal here by June 15.
Chapters Celebrate the Season
As summer kicks off, Chapters across the NKBA community are bringing creativity, connection, and celebration to the season.
In Texas, members are coming together through soccer and community at the Texas North PlainsFIFA Watch Party and the Texas Gulf CoastWorld Cup Social.
Ontario/Canada is celebrating connection and tradition with its “45 Years on the Green” event, while Wisconsin/Upper Michigan is hosting friendly competition at its Mini-Golf Outing.
The season continues in style as Rocky Mountain celebrates excellence during its Mid-Summer Soirée and annual Peak Design Awards Gala. Meanwhile, Palouse continues inspiring future industry leaders through its Student Design Competition.
We look forward to celebrating all of this exciting news and sharing additional details during our June Chapter Officer meetings.