Unlocking Success: The Power of a Narrow Niche in Interior Design – NKBA

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Unlocking Success: The Power of a Narrow Niche in Interior Design

When:

October 15, 2024 | 12:00 PM ET

Presenter:

Rebecca West, CEO, Seriously Happy Homes

CEUs: 0.1

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What You Will Learn

Are you tired of doing Everything for Everybody? Want to level up your expertise, make it easier for new clients to trust you, and make your marketing a million times easier? Join NKBA for an engaging one-hour webinar on the importance of embracing a narrow niche as a residential Interior Designer.

In this session, business coach Rebecca West will share how nailing your niche makes you more memorable, hirable, referable and makes your marketing efforts clearer, easier, and more effective, and helps you set clear expectations from the moment a new client meets you.

Learning Objectives:

  • Learn how a narrow niche makes it easier to market & sell your services.
  • Rethink how you view what a niche is (and isn’t).
  • Get ideas on how to narrow down your niche.
Featured Presenter
Rebecca West

Interior designer Rebecca West is CEO of her Seattle-based residential design company “Seriously Happy Homes”, author of the book “Happy Starts at Home,” and host of the podcast “Creating Your Happy Place.” She’s been seen on TV on New Day Northwest and Seattle Refined, spoken at Town Hall and Ignite Seattle, and been featured in Seattle Magazine, Success Magazine, the UK Times, and more. She’s also a business consultant to her fellow residential interior designers through Seriously Happy Coaching & Consulting, on the board of the Heritage Design School, and a small business mentor with SCORE Seattle. She can’t resist a costume party or a cat video, and has a weakness for Oreos, Taco Bell, and Scotch whiskey. Find her on Instagram @beseriouslyhappy.

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