NKBA Northern California Chapter

NKBA Northern California is the local chapter that brings together local Northern California Kitchen & Bath distributors, retailers, remodelers, manufacturers, fabricators, installers, designers, and other professionals – and provides a resource for local consumers to research, educate and connect with Northern California Kitchen and Bath professionals.

Click here to visit the NKBA Northern California website.

2018 Current Chapter Officers


Michelle Talley
5669 Snell Ave #285
San Jose, CA  95123
(408) 460-5050

Programs Chair

Staci Brandon
Emser Tile – San Jose
2109 Bering Dr
San Jose, CA  95131
(408) 309-5269

Communications Chair

Victor Hinojos
1045 Bryant Street
San Francisco, CA 94103
(415) 431-4304

Membership Chair

Barrett Hegerle
Hegerle Marketing Services, Inc.
835 Reichert Ave
Lafayette, CA 94549
(707) 395-0871


Julia DeMarchi Park
346 Main Street
Los Altos, CA 94022
(650) 235-5355

2019 Chapter Officers


Michelle Talley
5669 Snell Ave #285
San Jose, CA  95123
(408) 460-5050

Programs Chair

Staci Brandon
Emser Tile – San Jose
2109 Bering Dr
San Jose, CA  95131
(408) 309-5269

Communications Chair

Bridgette Bennett
Signature Kitchen & Bath Design Inc
1471 S De Anza Blvd
Cupertino, CA 95014
(408) 252-8011

Membership Chair

Scott Setterlund
Bay Shore Depot
495 E Brokaw Road
San Jose, CA 95112
(408) 441-1114


Julia DeMarchi Park
346 Main Street
Los Altos, CA 94022
(650) 235-5355

Northern California Chapter Events

Leveraging Artisan Work in Your Designs

Thursday, October 18, 2018 @ 5:30 pm -8:30 pm

MSI Stone
22300 Hathaway Ave
Hayward, CA 94541

Harnessing the creative power of craftspeople can create a show-stopping project. With the public’s enthusiasm for artisan culture and its increasing appetite for the unique and handcrafted, integrating specialty work into interior design projects is gaining in popularity. Lauren Levant has been at the vanguard of this trend and will offer examples, advice and walk-throughs of how to successfully integrate unique components into a project design.

Through a competition-style format, attendees will walk away from the presentation having honed their ability to spot and develop opportunities to bring truly unique pieces to their clients’ homes. Creative collaborations with local craftspeople, fabricators and artisans in the design of interior spaces and signature product pieces is a hallmark of Lauren Levant’s designs. Take advantage of this rare opportunity to see into this nationally recognized designer’s process and integrate this approach into your own.

Lighten Up: Creative Ways to Daylight Your Kitchens & Baths

Thursday, August 23, 2018 @ 5:30 pm -8:00 pm

Riggs Distributing
1755 Rollins Rd
Burlingame, CA 94010

Do you want to show your work in the best possible light? A growing body of science supports the many benefits of daylighting, while the energy savings are irrefutable. But indiscriminate daylighting can cause glare, discomfort, and overheating. The trick is to find a balanced approach. This seminar will show you dozens of innovative, state of the art projects that feature natural illumination done well, including many from past NKBA Design Award winners.

Learning Objectives:
Learn daylighting techniques to increase homeowner comfort, safety, and satisfaction. Discuss how to design spaces that have lower energy costs by utilizing free solar radiation. Describe daylighting possibilities that are most suited to specific projects and budgets.

About the Speaker:
Architect Doug Walter will serve as a subject matter expert on the working group charged with updating the NKBA Kitchen & Bathroom Planning Guidelines. He also served on the joint NAHB-AARP committee in 2000, that created the CAPS certification, and wrote part of the curriculum. A winner of 140 local and national design awards, his work has appeared in over 230 magazine articles and he is a frequent conference speaker.

How to Choose the Best Surfaces for a Successful Project

Thursday, July 19, 2018 @ 11:00 am -1:00 pm

IRG Dublin
6800 Sierra Court, Suite A
Dublin, CA 94568

Dilmohan S. Chada, Founder and Owner, of Integrated Resouces Group (IRG) will explain the intricacies of choosing the right surface for the right project. Your client could be drawn to the elegance and timeliness of traditional marble, yet their family lifestyle might lend itself more to engineered stone.

How do you help your client navigate between form and function? Since many choices now offer both durability and “beauty”, Dilmohan will present solutions, help you understand the options and differences and answer questions on this very timely topic. This qualifies for .1 CEU.

Color Theory and It’s Application

Thursday, June 28, 2018 @ 5:30pm -8:30pm

All Natural Stone
1575 Adrian Rd
Burlingame, CA 94010

Feras Irikat, Director of Design and Marketing at Lunada Bay Tile, will discuss “Color theory and it’s application”. Color is like a language because it’s one of our most basic means of communication. To achieve the best results in use of color, it must be understood as well as experienced. In this course, participants will be introduced to the basic dynamics of color, its principles, fundamentals, psychology and applications. Feras Irikat will examine the impact of visual systems, light and texture on color in the design environment. Feras will lead a presentation outlining the basics of color theory and psychology followed by an engaging discussion of how to decode colors down to their original DNA.  This qualifies for .1 CEU.

That was then, this is now!

Thursday, May 31, 2018 @ 11:00am -1:00pm

Monark Premium Appliance Co
1701 17th Street
San Francisco, CA 94103

Understand how to design today’s appliances into cabinetry. Topics:

  • Deciphering appliance specs.
  • What has changed with the built-in oven and how it is intended to look.
  • Panel-ready dishwashers and refrigerators.
  • Knowing how to produce the look you want

Pamela has been in the Kitchen & Bath industry for over thirty years. For many years she served as the factory representative for Wood-Mode Custom Cabinetry. Currently her firm is a design, consulting and sales company. Pamela enjoys travel, exercise of all sorts and the arts. She also serves on the Planning Commission for the city of Mountain View.

Besides currently serving as VP of Professional Development for NKBA No. CA, Buzz has been a Regional Sales Manager for Crystal Cabinet Works for the last 24 years, and in the Kitchen and Bath industry for 30 years. Buzz is a Bay Area native. His interests include travel, outrigger canoe paddling, & paddle surfing.

This is the fifth of a series of identical presentations being held around the Bay Area to make it convenient to attend one near you. This qualifies for .1 CEU.

Chapter Meeting

Thursday, April 19, 2018 @ 5:30pm – 8:30pm

Monark Premium Appliances, Santa Clara showroom
52 N. Winchester Blvd
Santa Clara, CA 95050

Your 4 – word Business Plan: Rediscover Your Inspiration & Reinvent Your Business!
Presented by: Liesbet Trappenburg

Today’s economy requires you to be flexible, responsive, curious, and proactive (not reactive) in order to stay relevant to your ideal clients. In this fast-paced marketing environment, it’s easy to feel overwhelmed, overloaded and ultimately stuck in an old pattern. You may have burned out or lost motivation in the current chaos of unrealistic deadlines, constantly changing technology, and demanding customers.

Before you can implement an effective sales and marketing campaign, you must first identify, reclaim, and redefine your inspiration for your business. By taking a big-picture approach, you will develop an inspired and well-defined 4-word business plan that will drive, clarify, and guide all your business goals and decisions.
Identify & transform your most difficult clients into your best teachers.
Learn & apply 3 steps to effective mission statements/taglines and why many fail.
Rediscover core values & passion for the industry.
Practice the role of intuition on first impressions to identify business values, take risks & rebrand successfully.

Develop an inspired, well-defined 4-word business plan (yes, only 4 words!).
A professional speaker, Dutch-born Liesbet Trappenburg has corporate experience in sales & management positions in Fortune 500 companies such as Irving Trust Bank and Eastman Kodak. She’s also experienced 3 recessions that required product rebranding.

Since 1995, she’s inspired real changes for businesspeople through her keynote speeches, seminars & corporate retreats on work/life balance, intuitive leadership & authentic branding.

This event qualifies for .1 NKBA CEUs.

Click here to register. 

Chapter Meeting – Play Your Genius Out

Thursday, June 15, 2017 @ 5:30pm – 8:00pm
Riggs – Subzero | Wolf showroom
1755 Rollins Road
Burlingame, CA 94010

Speaker: Angela Merola

This meeting will focus on finding the balance between honing your creative instrument and the practicalities of running a business.

Did you know there is a direct correlation between the level of creative talent and the level of projects that come your way? The more creatively talented you are the more “high end” projects you will attract. What sets you apart is the depth of your creative abilities applied to clients’ needs. Just like a musician who practices an instrument to deepen their relationship with the music so that through their understanding they can move an audience. Creative entrepreneurs must do the same. Carve out time to cultivate and expand their creative talent. The faster you understand the combination of design elements that help the client express their personality, the more profitable and successful your business will be. This is Playing Your Genius Out.

The challenge comes in finding the balance between honing your creative instrument and the practicalities of running a business. In this inspiring presentation, attendees are energized by learning new techniques to “do it all” with grace. Participants will learn ways to identify and delegate energy draining business functions as well as experience a shift in thinking about how a successful business can be managed with more balance and excitement.

At the End of this Presentation, you will:

  1. Understand the power of cultivating creative talent as it relates to attracting the perfect client.
  2. Learn techniques to delegate energy draining business functions so that the burden of those do not deter from creative upleveling.
  3. Experience intuitive problem solving methods.

Angela spent much of her career managing the development and launch of new product lines for Fortune 500 companies across a myriad of industries with multimillion-dollar budgets. This success was rooted in facilitating opposing teams to find innovative solutions, understanding client needs, and coaching executives to build on each other’s brilliance. A deep desire to work directly with creative entrepreneurs, Angela started her own company called “Play Your Genius Out”; the premier business development program for entrepreneurs with creative souls seeking to take their business to the next level. Through coaching clients and speaking, she helps design professionals keep their head on straight as a business owner and their heart engaged as a creative genius.

Thank you to our sponsors.

CEU Class – That was then, this is now! – Understanding how to Design with Today’s Appliances

Thursday, May 25, 2017 @ 3:00pm – 5:00pm
Monark Premium Appliance Co.
52 N. Winchester Blvd
Santa Clara 95125

Understand how to design today’s appliances into cabinetry.

  • Deciphering appliance specs
  • What has changed with the built-in oven (flush installed) oven and how it is intended to look
  • Panel- ready dishwashers and refrigerators
  • Knowing how to produce the look you want

Presented by Design Experts, with over 30 years of Kitchen design and cabinet sales.

Speakers: Buzz Hegerle, CPMR of Hegerle Marketing Services, and Pamela Baird, CKD, Allied ASID of KB Associates

Chapter Meeting – Balancing Luxury + Budget

Thursday, April 20, 2017 @ 5:30pm
Integrated Resources Group
275 Valley Drive
Brisbane, CA 94005

Join Jonas Carnemark for a practical nuts and bolts seminar on how to create award-winning designs without breaking the bank. You will learn how to guide your high-end clients into making the right choices with their money. Jonas will share his insights on how to build client trust using tested principles of value engineering to create outstanding kitchen and bath designs. Discover how to delight your clients while creating compelling marketing opportunities for you and your firm.

Learning Objectives:

  • Explain the fundamentals of value engineering
  • Analyze methods of building client trust
  • Describe the importance of creating award-winning design

Jonas Carnemark is founder of CARNEMARK, an award-winning design + build company based in Bethesda, MD. Regularly honored as a top designer and builder, Carnemark’s appearances range from Good Morning America to the Food Network’s Ultimate Kitchens.

Chapter Meeting – Culinary Dreams in Steam: The How, Why and Wow! of Cooking with Steam

Thursday, June 23, 2016 @ 5:30pm – 8:15pm
Miele Experience Center
680 8th Street, Suite 155
San Francisco, CA 94103

Presented by Rachelle Boucher, Culinary & Events Manager and the Culinary Team for Miele San Francisco. Hosted by the Miele Experience Center, San Francisco.

Rachelle Boucher is a nationally recognized corporate chef and appliance cooking expert, known for bringing appliances to life in an accessible, joyous and delicious way.

5:30 pm- 6:45 pm Networking, Appetizers & drinks: Experience Miele firsthand with Five interactive Demos.

Miele Stations and Menu:

  • Range Station: Grilled and Griddled Shrimp & Vegetable Skewers, Steam Assist Roasted Beef Tenderloin Crostini
  • Wall Oven Station: Fava & Pea Flat Breads & Pizzas with Mint, Herbed Focaccia & Crisps for Artisan Cheese & Fruit Platters
  • Combi Steam: Assorted Dim Sum and Salt & Pepper Riblets with Honey Soy Drizzle
  • Induction: Thai Chicken & Vegetarian Lettuce Cups, Chocolate Covered Cherries
  • Coffee & Ice Cream Station: Espresso & Gelato Desserts & Coffee Demos, Freshly Baked Cookies

7:45 – 8:15pm Chapter Announcements and Presentation

  • Learn to sell and specify Steam Appliances
  • Learn the best ways to implement Steam appliances into your designs
  • Learn the benefits of cooking with Steam
  • Enjoy amazing food created by Chef Rachelle & staff

Chapter Meeting – Vent 101 – Why using and choosing the right ventilation is important

Thursday, April 21, 2016 @ 5:30pm – 8:30pm
Zephyr Ventilation – Showroom
2277 Alameda Street
San Francisco 94103

Speaker: Eric Stokes, Zephyr Ventilation, No. CA – Sales Manager

Deciding your kitchen ventilation solution is just as important as choosing what’s beneath the range hood. More than just the visual centerpiece of your kitchen; the range hood mediates a more comfortable and enjoyable cooking experience for you and your guests. Consider your range hood at the beginning of the kitchen design project. Ensure that your range hood will be installed the way you need, look the way you want and perform the way you hoped.

With this presentation you will learn

  • The benefits of proper ventilation
  • Common terms used to describe a range hood
  • The anatomy of a range hood
  • Blower types, pros/cons
  • Ducted vs recirculating/ductless
  • Filter options
  • Make up air
  • ADA and universal design options
  • Ventilation trends and new technologies

Chapter Meeting – What Is Net Profit and How Do I Make It?

Thursday, February 18, 2016 @ 5:30pm – 8:30pm
Monark – Premium Appliances
52 N. Winchester Blvd
Santa Clara, CA 95050

Speaker: Roseann Freitas, VP of Archipelago Hawaii. Luxury Home Design

Understand how to make your passion into PROFIT. Every business needs to make a profit to be successful and the construction industry is no different. In this presentation, you will identify revenue sources to include design fee and product mark-up percentages. Learn how to categorize expenses and how to track them for proper accounting and tax records. Learn the formulas for mark-up and margin and identify the difference between the two. An emphasis will be placed on how mistakes affect the bottom line and how to avoid them. As an attendee you will leave with an understanding of the “business” side of the design team.

  • Define the basic accounting formula
  • Define the area of revenue and expenses
  • Identify revenue sources to include design time and product sales
  • Describe the difference between Cost of Goods Sold and Administrative expenses
  • Define the difference between mark-up and margin
  • Learn how mistakes affect the bottom line