Corporate Advertising and Sponsorship Opportunities

The National Kitchen & Bath Association (NKBA) is a not-for-profit trade association that owns the Kitchen & Bath Industry Show (KBIS®). With nearly 14,000 member companies representing tens of thousands of members in segments of the kitchen and bath industry, the NKBA has educated and led the kitchen and bath industry since its founding in 1963. The mission of the NKBA is to enhance member success and excellence, promote professionalism and ethical business practices, and provide leadership and direction for the kitchen and bath industry worldwide.

In February 2014, the National Association of Home Builders (NAHB) and the NKBA launched Design & Construction Week®, as the International Builders’ Show (IBS) and KBIS® co-located for the very first time. Building upon that success, the two trade shows will continue to co-locate together through 2020, providing plenty of opportunities for you to boost your brand at one of the world’s largest gatherings focused on new ideas, products and technologies to design, build and remodel homes.

KBIS® presents the ideal platform to help you establish your organization’s presence among the most influential professionals in the industry network! This is your opportunity to support our most comprehensive learning initiatives such as the Voices from the Industry conference program and enhance your visibility amidst a wide audience profile at key networking events such as THE BASH, The NKBA Design and Industry Awards, the Thirty Under 30 Program, and more. In the following pages, read in detail about how you can benefit by aligning your brand with our exclusive industry offerings.

For more information or to sponsor an event, contact:

Mauri Bailey
National Business Development Manager, NKBA
678-900-2661
mbailey@nkba.org


What Our Members Have to Say

“Kohler® focuses on building genuine relationships with our customers. Kohler’s NKBA membership has allowed us to connect with all segments of the industry.”

  • David Kohler, President & Chief Operating Officer, Kohler Co.

“Our NKBA membership has given Jenn-Air a link to a vast network of kitchen and bath professionals. As we continue to build our collaborative efforts, I’m certain the value will increase.”

  • Steve Brown, General Manager, Jenn-Air



NKBA Students of the Industry Sponsorship

Tomorrow’s Leadership

Promote the growth and development of future industry talent by sponsoring the Students of the Industry. All design and tradecraft students are invited to join the NKBA at no cost.


Sponsorship Opportunities Include:

At The Event

  • 30 minute coffee and donut reception in NKBA booth for students and educators.
  • Opportunity to participate in Educators Forum (the day before KBIS) for 30 minute presentation from sponsor to educators.
  • Gift bag giveaways with promotional items provided by sponsor with sponsor logo.

Print Communications and Promotion

  • Half-page advertisement in NKBA Innovation & Inspiration Magazine. Issue to be determined by NKBA.
  • Promoted on social media including NKBA Students Facebook/Twitter/Instagram four times during the year across all platforms:
    1. First promotion will announce program.
    2. Second promotion around September to coordinate with back to school.
    3. Third message prior to promote KBIS access.
    4. Fourth promotion in May as a congratulatory theme around graduation.
  • Two NKBA Connect blog articles. Timing to be coordinated with sponsor. Sponsor provides articles and creative assets that align with Connect Blog contribution. Content must be approved by NKBA.
  • Recognition in NKBA Innovation & Inspiration Magazine student-themed article.

Additional Benefits

  • Student member list provided to sponsor including contact information and school attending post-KBIS.
  • Student membership communications to include sponsor logo.
  • E-blast to 70 Chapter VPs.
  • Welcome email sent to every student announcing cost of membership fee covered by sponsor.
  • Students receive one year complimentary membership to NKBA.
  • Students receive one year Expo Pass for KBIS.
  • Sponsor logo with link to company website on KBIS.com (exhibitors only).
  • Sponsor logo with link to company website on NKBA.org (Student Chapters landing page).



Student Design Competition 2017/2018

Support Our Students

NKBA partners with Habitat for Humanity to create an exciting student competition resulting in a live build for a deserving family. Sponsor this philanthrophic event where students will design an affordable, safe, sustainable kitchen and bath for a family to enjoy. Demonstrate the importance of getting involved and giving back by collaborating with the NKBA to cultivate the next generation of designers.


Sponsorship Opportunities Include:

At the Event

  • Opportunity to be present at the live build.
  • Recognition at 2019 Opening Party.
  • Recognition in NKBA Booth Video Loop for KBIS 2018 and 2019.
  • Personal introduction at a Meet and Greet with the award winners.

Digital and Print Communications and Promotion

  • Full page Advertisement in NKBA Innovation & Inspiration Magazine. Issue to be determined by NKBA.
  • Logo on NKBA.org.
  • Logo on KBIS.com with link to sponsor’s website.
  • Logo on Student Design Competition materials and signage.
  • Recognition in NKBA Connect Blog in article announcing winners after KBIS (end of January). Content provided by NKBA.
  • Recognition in NKBA Innovation & Inspiration article recognizing winners.
  • Social media sharing.

Additional Benefits

  • Short content video chronicling the live build and sponsor partnership provided after project completion.
  • Students will be awarded the opportunity to work with celebrity designer and NKBA K+B Insider, Jennifer Bertrand, AKBD, during the live build. They will be sharing updates during the live-build on Jennifer’s social media channels.
  • A portion of your sponsorship dollars will go directly to Habitat for Humanity to help purchase materials for the live build of this project.



Thirty Under 30 Ambassador Program

Our prestigious program has expanded to include focus groups Elevate your brand by sponsoring our influential group of incoming 30’s. We have broadened our program to include interaction with your company during the year utilizing our chapters and social media channels. Sponsors will have the opportunity to collaborate with this fantastic group to create solutions to challenges unique to your company. Gain exposure and recognition in the kitchen and bath community by leveraging the Thirty Under 30’s knowledge and success in the industry.


Sponsorship Opportunities Include:

Prior to the Event

  • Sponsors will provide a list of 3 business needs following rules and guidelines set by NKBA.
  • 30s will be broken into teams and will work directly with sponsors to provide solutions to real life business challenges prior to KBIS using virtual collaboration tools. Sponsors and the 30’s will participate together in an online virtual introduction.

At the Event

  • VIP attendance for up to 3 people at NKBA hosted breakfast with Thirty Under 30 professionals.
  • Opportunity for brief presentation at Meet and Greet Welcome Luncheon and ability to distribute gift bags to Thirty Under 30 professionals.
  • Invitation to a cocktail reception networking event with Thirty Under 30 professionals.
  • 30s will be honored at KBIS during a ceremony where sponsor has an opportunity to introduce each of the recipients on the KBIS Next Stage.
  • 4 VIP seats at Thirty Under 30 presentations on KBIS Next Stage.

Digital and Print Communications and Promotion

  • Recognition on emails and communications sent to 30s.
  • The group will walk the show floor during KBIS and will post images related to their solutions to social media, using designated hashtags that align with sponsor.
  • Sponsor logo on Thirty Under 30 homepage of NKBA.org with a link to sponsor’s website.
  • Sponsor logo with link to company website on KBIS.com (exhibitors only).
  • Sponsor mention in all NKBA Connect Blog and NKBA Innovation & Inspiration Magazine pertaining to the 30s.



NKBA Chapter Leadership Training

Leaders of the NKBA

Build relationships with over 350 influential NKBA Chapter representatives the day before KBIS. During the conference, you will have the opportunity to represent your company and present to a captive audience of certified designers and top industry professionals. During the show, the chapter representatives are invited to enjoy a breakfast or wine and cheese reception at your booth. A terrific way to network and show off your brand.


Sponsorship Opportunities Include:

At the Event

  • Opportunity to address over 350 Industry VIPS for 15 minutes during their conference the day before KBIS.
  • Exhibition space to display products and collateral.
  • 30 minute Wine and Cheese or Champagne and Donut reception for all Chapter representatives at the sponsor’s booth.
  • Distribution of branded items to attendees.
  • Event Signage.

Digital and Print Communications and Promotion

  • One NKBA Connect Blog article. Timing to be coordinated with sponsor. Sponsor provides articles and creative assets that align with Connect Blog contribution. Content must be approved by NKBA.
  • “Thank you” email to all attendees on behalf of the NKBA with sponsor-provide content.
  • Sponsor Logo with link to comany website on NKBA.org.
  • Sponsor Logo with link to company website on KBIS.com (exibitors only).



NKBA Design & Industry Awards Sponsorship Opportunities

Honor the Best Design Work of the Year

The NKBA Design Competition is one of the most widely recognized and respected competitions of its kind. Celebrating the achievements of our designer members, it showcases real-world projects and recognizes superior kitchen and bath design work. Align your brand with some of the finest kitchen and bath professionals and trendsetters in the industry. This year’s celebration will take place on Monday, January 8th at the Rosen Centre and will be Great Gatsby themed.


Diamond (Exclusive)

This sponsorship includes:

  • Main sponsor for the Design & Industry Awards.
  • 12 VIP tickets with reserved seating.
  • Option to address the crowd for up to 8 minutes during the party and ability to show a video.
  • Full page Advertisement in NKBA Innovation & Inspiration Magazine. Issue to be determined by NKBA.
  • Logo on Opening night party materials, tickets, signage, and screen.
  • Logo on NKBA.org with a link to sponsor’s website.
  • Logo on KBIS.com with link to sponsor’s website (exhibitors only).


Platinum (Kitchen – Exclusive)

This sponsorship includes:

  • 6 VIP tickets with reserved seating to the awards ceremony.
  • Recognition at awards ceremony.
  • Logo on NKBA.org Design Competition gallery with a link to sponsor’s website.
  • Logo on KBIS.com with link to sponsor’s website (exhibitors only).
  • Logo on Design Competition materials and signage.
  • Recognition in NKBA Connect Blog and NKBA Innovation + Inspiration Magazine articles announcing winners after KBIS (end of January). Content provided by NKBA.


Platinum (Bath – Exclusive)

This sponsorship includes:

  • 6 VIP tickets with reserved seating to the awards ceremony.
  • Recognition at awards ceremony.
  • Logo on NKBA.org Design Competition gallery with a link to sponsor’s website.
  • Logo on KBIS.com with link to sponsor’s website (exhibitors only).
  • Logo on Design Competition materials and signage.
  • Recognition in NKBA Connect Blog and NKBA Innovation + Inspiration Magazine articles announcing winners after KBIS (end of January). Content provided by NKBA.


Platinum (Builder/Remodeler – Exclusive)

This sponsorship includes:

  • 6 VIP tickets with reserved seating to the awards ceremony.
  • Recognition at awards ceremony.
  • Logo on NKBA.org Design Competition gallery with a link to sponsor’s website.
  • Logo on KBIS.com with link to sponsor’s website (exhibitors only).
  • Logo on Design Competition materials and signage.
  • Recognition in NKBA Connect Blog and NKBA Innovation + Inspiration Magazine articles announcing winners after KBIS (end of January). Content provided by NKBA.


Platinum (Outdoor Kitchen – Exclusive)

This sponsorship includes:

  • 6 VIP tickets with reserved seating to the awards ceremony.
  • Recognition at awards ceremony.
  • Logo on NKBA.org Design Competition gallery with a link to sponsor’s website.
  • Logo on KBIS.com with link to sponsor’s website (exhibitors only).
  • Logo on Design Competition materials and signage.
  • Recognition in NKBA Connect Blog and NKBA Innovation + Inspiration Magazine articles announcing winners after KBIS (end of January). Content provided by NKBA.



Opening Party Sponsorship Opportunities

Celebrate the opening of KBIS on Monday, January 8th, 2018!

Join the Great Gatsby themed party after our Design & Industry awards kick off the evening. Celebrate the start of another fantastic KBIS in Orlando! With over 900 in attendance in 2017, we expect an even larger crowd in 2018. Elevate your brand by sponsorship of this event. This event will be held at the Rosen Centre.


Diamond (Exclusive)

This sponsorship includes:

  • Main sponsor for the Opening Party.
  • 12 VIP tickets with reserved seating.
  • Option to address the crowd for up to 8 minutes during the party and ability to show a video.
  • Full page Advertisement in NKBA Innovation & Inspiration Magazine. Issue to be determined by NKBA.
  • Logo on Opening night party materials, tickets, signage, and screen.
  • Logo on NKBA.org with a link to sponsor’s website.
  • Logo on KBIS.com with link to sponsor’s website (exhibitors only).



Opening Night Signature Lounge

Network and Connect

Entertain key accounts and customers in our lounge area before, during and after the Design & Industry Awards and our Opening Night Party. Be front and center in your own lounge which will connect the two terrific events. Our event will be Great Gatsby themed at the Rosen Centre on Monday, January 8th, 2018.


Five Sponsorships Available

This sponsorship includes:

  • 6 tickets for entry.
  • Reserved seating for 6 in premier location during Design & Industry Awards and the Opening Night Party.
  • Dedicated branded lounge area.
  • Logo featured on event signage, lounge area, and lounge pillows.
  • Inclusion on all event promotional materials.



Opening Night Party

Celebrate the Opening of KBIS on Monday, January 8th, 2018!

Join the Great Gatsby themed party after our Design & Industry awards kick off the evening. Celebrate the start of another fantastic KBIS in Orlando! With over 900 in attendance in 2017, we expect an even larger crowd in 2018. Elevate your brand by sponsorship of this event. This event will be held at the Rosen Centre.


Photobooth

This sponsorship includes:

  • 4 tickets for entry.
  • Company branding featured on all printed and emailed images.
  • Unlimited branded photos.
  • Sharing on social media channels.
  • Opportunity to provide branded props.



THE BASH VIP Lounge Sponsorship

A Night to Remember

Every year at THE BASH, our members and business partners network and toast the industry with an evening of music, dancing and fun. Join us again in Orlando at Mango’s Tropical Café on January 10, 2018, where over 1,900 patrons partied the night away in 2017. Let your brand be associated with the BEST party during KBIS.



This sponsorship includes:

  • 300 tickets for entry.
  • Option to pre-purchase drink tickets for guests.
  • VIP location next to dance floor. Lounge located on second floor.
  • Branding and event signage.
  • Logo on outside gobo’s.
  • Logo on TV monitors throughout the venue.
  • Logo with link to company website on KBIS.com (exhibitors only).
  • Logo with link to company website on NKBA.org.


Photobooth

This sponsorship includes:

  • 50 tickets for entry.
  • Company branding featured on all printed and emailed images.
  • Sharing on social media channels.
  • Opportunity to provide branded props.



Voices from the Industry Conference

Exclusive

Gain maximum exposure for your company by sponsoring Voices from the Industry conference sessions! This heavily promoted KBIS event brings industry-leading presenters who share their knowledge and expertise in Growing Your Business, Kitchen & Bath Specialty Training, Design, Management and Customer Service. These sessions were attended by over 1,200 people in 2017 and attendance is expected to be higher in 2018. Sponsorship guarantees your logo is highly visible and displayed prominently through KBIS.



This sponsorship includes:

  • Sponsor logo on KBIS signage near VFTI including:
    • Conference session signs
    • Column wraps
    • Conference schedule branding
    • Speaker ready room signage
  • Tote Bags with sponsor’s logo (maximum 750).
  • VFTI promotion and correspondence to include sponsor logo.
  • Half-page advertisement in NKBA Innovation & Inspiration Magazine. Issue to be determined by NKBA.
  • Logo on NKBA.org with a link to sponsor’s website.
  • Logo on KBIS.com with a link to sponsor’s website (exhibitors only).



KBIS Certification Sponsorship

Give Back

Support our industry’s future talent. Sponsor 5 deserving, enthusiastic NKBA members with AKBD certification. Applicants will be required to submit a short video, winners to be chosen by sponsor.



Benefits of Sponsorship:

  • Sponsorship to be named after sponsor (i.e.: The Company Name AKBD Certification Sponsorship).
  • Winners to be announced on KBIS next stage.
  • Sponsor’s name to be included in a dedicated article around certification in the NKBA Connect Blog and the NKBA newsletter. Content to be provided by NKBA.
  • Logo on NKBA.org with link to sponsor website.
  • Logo on KBIS.com website with link to sponsor website.



KBIS Educators Forum Sponsorship

Recognize Our Educators

As an NKBA required event that educators must attend every 3 years, support their training on what’s new in NKBA and the Educator’s world. This opportunity will put you in front of over 30 educators from across the country who have access to 100s of students. Will be held at the Rosen Centre.


Exclusive

Benefits of Sponsorship:

  • Opportunity to present to the crowd.
  • Sponsor logo on signage.
  • Recognition on follow-up webinar.
  • Logo on NKBA.org with link back to sponsor website.
  • Logo on KBIS.com with link back to sponsor website (exhibitors only).



KBIS Pre-Conference Courses
Our pre-conference courses will take place in two rooms this year. Course topics include business and certification.


Exclusive

Benefits of Sponsorship:

  • Room signage.
  • Logo on NKBA.org with link to sponsor website.
  • Logo on KBIS.com with link to sponsor website (exhibitors only).
  • Logo on first page of presentation and at end of presentation.



Headshot Lounge Sponsorship
The enormously successful headshot lounge is back again in 2018. We had over 450 attendees participate in taking their professional photo and we expect even more this year. The Headshot Lounge will be located in the NKBA Booth.


Sponsorship Opportunity (Exclusive) Includes:

  • Sponsor’s logo to appear in area.
  • Sponsor’s logo included on all pre-show promotions referencing the Headshot Lounge.
  • Photographers and set up.
  • Delivery of photos to attendees with branded email (or similar).
  • Promotion on NKBA’s social media accounts.
  • Logo with link to company’s website on KBIS.com (exhibitors only).
  • Logo with link to company’s website on NKBA.org.



Twitter Feed Sponsorship

Increase Your Social Media Engagement by 30%

Jump on the social media train by sponsoring the show’s Twitter feed wall. A constant stream of ‘tweets’ will be displayed in the NKBA booth.


Sponsorship Opportunity Includes:

This sponsorship includes:

  • Three official KBIS tweets per show day recognizing the sponsors.
  • Sponsor logos scrolling prominently on bottom of screen.
  • Real-time social metrics reports during show.
  • Link to sponsor website from KBIS.com (exhibitors only).



Branded Items
Extend your marketing message beyond your booth throughout the show by sponsoring one of our promotional branded items.


Tote Bag Inserts

Have your promotional literature go out to 1,000 members that stop by the NKBA booth and pick up a great tote bag.

  • Items need to be flat, no more than 5 pages long.
  • Items must be approved by NKBA prior to production.
  • Sponsor is responsible for production, printing and shipping at least 3 weeks prior to event.


Hotel Key Card (Hilton and Westgate Lakes) (Exclusive)

Sponsor 1,000 key cards for KBIS attendees registered at the Hilton and Westgate Lakes. Sponsor logo with a short message accompanied by the Hilton logo.

  • Art work due November 27.
  • Sign off deadline December 5.


NKBA Tote Bag (Exclusive)

Be seen and elevate your brand by sponsoring NKBA’s stylish tote bag. There is always one standout giveaway from a show and the NKBA canvas bag is a sure hit for 2018.

  • One complimentary flat item insert from sponsor included.
  • Sponsor’s logo, along with NKBA logo, will be imprinted on the tote bag.
  • Logo may include up to 2 colors and approved by NKBA.
  • Sponsor is responsible for printing and shipping costs of the insert.
  • 1000 tote bags are first come first serve at NKBA booths.
  • Logo to be provided to NKBA 12 weeks before show.



2017 Course and Webinar Sponsorship Opportunities


NKBA Certification + Design: Monthly Sponsorship Package

Get your company’s brand in front of influential designers within the industry all month long. Sponsor one or more of NKBA’s themed monthly e-learning programs that include the hottest topics in kitchen and bath today.


Sponsorship Opportunities Include:

Benefits of Sponsorship

  • Sponsor’s logo included on Introductory and closing slides.
  • Sponsor can address audience for 2-3 minutes at beginning of each webinar during introduction.
  • Sponsor’s logo included on every slide of the presentation and may include a company/product slide.
  • Thank you slide with company’s logo at the end of the presentation.
  • Moderator to thank sponsor during the webinar or course.
  • Company representative may be present in the course or webinar at no additional cost.
  • Two company employee registrations per monthly event (includes 1 course and 2 webinars.
  • Create brand loyalty with NKBA members or nonmembers who attend courses/webinars.
  • Follow-up evaluation survey emailed to every registrant who attended the event; includes sponsor’s logo and tag line.
  • Sponsor’s name to be included in a dedicated article around the topic or themed month in the NKBA Connect Blog and the NKBA newsletter if committed in advance of article.

Digital Communications and Promotion

  • Promotion on social media and NKBA.org website course calendar page.
  • Logo and sponsorship tag line:
    1. Included in the course/webinar description on NKBA.org.
    2. Included in monthly NKBA promotional e-blasts.
    3. Bonus: Included in course listing in NKBA Innovation & Inspiration Magazine if contracted before deadline (approx. 8-10 weeks prior to issue).

Length of Webinars

  • 60 minutes includes questions and answers: .1 CEU.

Length of Courses

  • 2 hours to 8 hours of content: .1 CEU for every hour of instruction.

Number of Potential Registrants

  • Webinars: Up to 500 registrants/month.
  • Courses: Up to 25-30 registrants.

Note: Monthly sponsorship includes two (2) webinars and one (1) course.


Monthly Themes for 2017:

  • June: Decorative, Plumbing & Hardware
  • July: Smart Spaces
  • August: Products/Cabinetry/Storage
  • September: Tiny Homes/Integrated Spaces
  • October: Universal Design/Living In Place
  • November: Drafting & Presentation Standards
  • December: Surfaces


To find out which of these opportunities are still available and for more information, please contact:

Mauri Bailey
National Business Development Manager, NKBA
678-900-2661
mbailey@nkba.org


Thank you to our KBIS sponsors!

Cosentino
Ferguson
Geberit
The Home Depot
Jenn-Air
Monogram
Signature Kitchen Suite
Wilsonart

Thank you to our NKBA Special Promotion sponsors!

Best Cheer Stone Logo
Cabico Logo
MIA + BSI Logo
Elkay Logo