NKBA’s VFTI Conference at KBIS 2025 offers a compelling slate of CEU-qualified learning sessions on a range of subjects.

By Dianne M. Pogoda

The Voices from the Industry Conference, NKBA’s highly anticipated professional development program at KBIS 2025 in Las Vegas, gives attendees more than 70 seminars and webinars full of valuable information covering the latest trends and business strategies shaping the future of the industry. Attendees can earn CEU credits, with options for on-site training or on-demand viewing after the show.

The VFTI series is generously sponsored by Floor & Decor.

Subject Matter Experts will share their deep knowledge during the upcoming edition, Feb. 25 to 27 at the Las Vegas Convention Center. Seminars and workshops are organized into six tracks: Building & Remodeling, Design, Hot Topics, K&B Trends, Leadership & Management, and Marketing. KBIS attendees may purchase a package including the Expo pass plus a conference pass for all on-site VFTI presentations and unlimited access to on-demand sessions throughout 2025. All sessions are CEU-qualified.

Here’s a closer look at the 14 sessions in the Hot Topics track.

Tuesday, February 25

Protect your Intellectual Property, Protect your Brand
9 – 10 am
Instructor: Muzamil Huq, Legal Counsel, Presenter, Morrison & Forester LLP
Ability Level: Beginner

This session will educate attendees on the importance of intellectual property (IP), including trademarks, trade dress, copyrights, and patents. It will provide practical advice on managing IP and determining when to engage legal counsel.

A License to Thrill
10:45 – 11:45 am
Instructor: Christopher Grubb, President, Presenter, Arch-Interiors Design Group Inc.
Ability Level: Beginner

Celebrity designers have long been involved in licensing deals, but recently there has been a shift in how the industry approaches collaborations. Manufacturers now prioritize talented interior designers who not only reach customers but also drive repeat business. Beverly Hills designer Christopher Grubb, with seven licensing partnerships, will discuss how he initiated and pursued these collaborations, establishing himself as a brand in product design. Topics include the development process, time and energy required, financial considerations, and potential returns. Grubb offers insights about understanding the dual roles of designer and licensed product designer, the intricacies of licensing, or exploring new opportunities.

Smart Technology for Aging in Place: Sustainability & Universal Design
2:45 – 3:45
Instructor: Janet Engel, Owner, Presenter, Home Designs for Life, Ltd, Co.
Ability Level: Beginner

This insightful session explores how smart technology and sustainable practices intersect with aging in place. Occupational therapist and aging in place specialist Janet Engel shares innovative solutions that empower older adults to live independently in safety and comfort while promoting environmental responsibility. Discover the latest in smart home technology, from voice-controlled appliances to energy-efficient systems, learn practical applications that simplify daily routines, reduce fall risks and reduce energy consumption. Explore the principles of universal design and sustainable materials, creating inclusive spaces adaptable to evolving needs over time.

Wednesday, February 26

Clients: The Good, The Bad, and How to Handle Them
12:30 – 1:30 pm
Instructors:  Susan Cracraft, CMKBD, Vice President + Senior Technical Designer, Interiology Design Co.; Mark Haddad, CMKBD, Founder and President, Principal Interior Designer, Interiology
Ability Level: Advanced

All designers have had their share of clients they love and those who challenge them. This course reviews common issues designers may encounter on projects with clients and discusses strategies for optimal results. Learn tips and tricks through stories and photos from real-life experiences, and come away with a thorough understanding of practical ways to successfully handle clients, resulting in overall better business practices.

Embracing the Future: Integrating AI Into Interior Design Business Strategy
12:30 – 1:30 pm
Instructor: Darilyn Coles, Director, Presenter, Toronto International Design Centre
Ability Level: Beginner

Explore the transformative potential of artificial intelligence (AI) in the field of interior design. This workshop is tailored for forward-thinking companies seeking to harness AI to boost sales and streamline operations. Gain invaluable insights on integrating AI into your business model to maintain competitiveness and drive innovation in today’s rapidly evolving market. Join us for a dynamic seminar that equips you with practical strategies to thrive in the digital era.

Thursday, February 26

Understanding European Kitchen Furniture
9 – 10 am
Instructor: Jeremy Parcels, CKBD, Owner & Principal Designer, Presenter, Ballerina-Küchen H.-E. Ellersiek GMBH
Ability Level: Intermediate

Explore the demand for cleaner, more efficient kitchen designs in the American market and how European influences can meet these needs. Discover practical insights on storage solutions and sleek design concepts inspired by European kitchens, renowned for maximizing space and functionality. Whether you’re a designer, showroom manager, installer, or dealer, uncover the distinct advantages of German, Italian, Scandinavian, and other European cabinetry. Elevate your offerings with lessons in cabinetry construction, design versatility, and product diversity to cater to modern American clients seeking streamlined living solutions.

The Stone Whisperer: Deciphering the Language of Maintenance for Designers
10:45 – 11:45 am
Instructor: Kelly Wolf, Global Sales Leader, Presenter, MORE Surface Care
Ability Level: Intermediate

Tailored for architects and designers seeking to deepen their expertise in natural stone care, this session delves into the intricate world of stone maintenance, sealers, cleaners, and industry best practices, while gaining insights into the chemical compositions of different stones and their impact on maintenance requirements. Through engaging discussions and practical insights, attendees gain the knowledge to elevate their designs with enduring stone installations and the tools to make informed decisions about natural stone care and maintenance, ultimately elevating the quality and longevity of their projects.

Expanding your Design Thinking: Re-Imagining the Kitchen Layout for a Modern Lifestyle
10:45 – 11:45 am
Instructor: Jen Stockwell, Owner + Principal Designer, Presenter, Stockwell Homes, LLC
Ability Level: Advanced

The one-size-fits-all kitchen has no place in modern homebuilding and design. This session explores the lifestyle trends and evolution of household life for Millennials and younger clients. For this rising demographic of luxury homebuilders, balancing a busy lifestyle with a rich home life is a top priority. And as designers, architects, and builders, it is only those willing to innovate who will be well-equipped to deliver the type of finished space this demographic seeks.

ChatGPT Basics for Teams
11 am – 12 noon
Instructor: Joseph Burak, Founder and Chief Strategist, VFTI, TRANSiT Strategy & Analytics
Ability Level: Beginner

In the rapidly evolving landscape of artificial intelligence, understanding how to leverage AI tools like ChatGPT is crucial for driving efficiency and innovation in business operations. This dynamic and interactive 90-minute session will demystify ChatGPT and showcase its practical applications in an office environment, highlighting its potential to revolutionize back-office operations and work among team members. Participants will gain a high-level overview of AI and large language models (LLMs), exploring the evolution and impact of these technologies. We’ll delve into real-world use cases demonstrating how ChatGPT can be deployed to enhance customer support, streamline content generation, automate data analysis and much more.

AI in Kitchen & Bath Design Business Management: Harnessing Innovation
12:45 – 1:45 pm
Instructor: Brandy Lawson, CEO, Presenter, FieryFX
Ability Level: Intermediate

Discover how to unlock your productivity potential with straightforward software and apps tailored to your needs. Learn quick methods to select the right tools and systems effortlessly and the crucial distinctions between productivity-draining and game-changing technology. Essential yet often overlooked tweaks can enhance efficiency immediately and yield significant results. Gain actionable insights and shortcuts to leverage technology effectively, achieve more with less effort, and transform how you work.

Smart-Home Trends for Kitchen and Bath
2:15 – 3:15 pm
Instructors: Rex Aguirre, President, Premiere Systems Design; Ashley Bancroft, Operations Manager and System Designer, Premiere Systems Design
Ability Level: Beginner

Smart-home technology is a growing trend within the world of luxury living. This session will inspire and inform you about ways to integrate technology into kitchens and bathrooms, in a manner that complements the home’s aesthetic. Explore the benefits of smart lighting, automated shades, voice control, and more. In addition to audience Q&A, we will include a hands-on demo where audience members can interact with smart-home technology.

Five Reasons Why Human Intuition & Connection Surpass AI in the Kitchen and Bath Industry
5 pm – On-demand only
Instructor: Wendy Sterling, Intuitive Leadership Mentor Coach, VFTI, WBD Consulting LLC
Ability Level: Intermediate

In an industry where personal touch and understanding client desires are paramount, the rise of AI can seem both exciting and daunting. While AI offers incredible efficiencies and capabilities in K&B, there’s an irreplaceable value in human intuition and connection that technology cannot replicate. This session delves into five compelling reasons why the human factor is essential in creating beautiful, functional, and personalized spaces that resonate deeply with clients, and offers tools to harness your intuitive skills alongside AI to enhance your professional practice and client interactions.

The Social Kitchen: Getting the Party Started with Intelligent Entertaining Essentials
5 pm – On-demand only
Instructor: Jessica Petrino Ball, Director of Trade Engagement and Education, Presenter, AJ Madison
Ability Level: Beginner

Engaging prospective clients by discussing holidays, entertaining, and hosting is a powerful way to spark conversation and earn their business. To transform homes into luxurious retreats, remodelers integrate amenities akin to those found in high-end resorts. Central to this transformation is the kitchen, where cutting-edge appliances and innovative designs cater to the culinary preferences and storage needs of the family chef, making cooking and entertaining a thrilling experience. Discussions should also encompass amenities throughout the home, including overnight accommodations and outdoor recreational spaces, to create memorable experiences.

Upsell to Living in Place How Designers and Manufacturers May Collaborate for Healthy Outcomes
5 pm – On-demand only
Instructors: Wendy Glaister, Principal, Wendy Glaister Interiors; Jarrett Oakley, Head of Marketing, TOTO USA
Ability Level: Intermediate

This informative discussion will bring valuable insights into the growing desire for older adults to remain in their homes and maintain their independence. Discover how to have productive conversations that shift the mindset from woes of “Aging in Place” to the more positive “Living in Place.” Learn useful tips, practical applications, and ways to collaborate with contractors and installers through real-world strategies that improve projects’ functionality, and see how Living in Place plays a pivotal role in enhancing the lives of clients, enabling them to thrive in their homes well into their golden years.

Early-bird pricing is available through Jan. 10, 2025. NKBA members pay $575, and non-members are $775. From Jan. 11 to Feb. 22, members are $675, non-members are $875, and for on-site registration, Feb. 23 to 27, members are $775, and non-members are $875. (Student and faculty rates are also available, click for more detail.)

For more detail and a full schedule of sessions, click here.

Our list of the show’s best happenings, programming, and activations 

By Nicholas Tamarin

KBIS 2025 is pulling out all the stops at the Las Vegas Convention Center to give attendees an unforgettable experience–so click here to sign up! NKBA | KBIS members receive a discount on registration and you can also register in person at three LVCC locations: in Rooms W102-W109 in the West Building; in Hall C2 near the North/Central Buildings hotel shuttle and Las Vegas Loop stations; and in Hall S1 on the Lower Level of the South Building. To help plan your show schedule, check out the can’t-miss at KBIS 2025:

EVENTS

Design + Industry Awards

Monday, February 24, 7-10:30pm; Lafite Ballroom at the Wynn Hotel

Find out who takes home the Best Kitchen and Best Bath Awards at NKBA’s Professional Design Awards gala, the semi-formal event that kicks off KBIS 2025 on Monday, February 24. Doors open at 6:00 PM. Get ready to cheer the winners in a space that’s double the size of last year, with guaranteed seating for all in the Lafite Ballroom at the Wynn Hotel. You’ll also get a chance to salute the industry’s talented next gen winners of the Student Design Competition as well as applaud innovative showrooms. Afterwards, stay and dance the night away at the official KBIS Opening Party. Tickets are $150, which includes both events and a buffet dinner with an open bar. Remember to use your QR Code for entry! 

Honoring NKBA’s Thirty Under 30

Tuesday, February 25, 10:30-11am; South Hall: NextStage, SL7185.

Additionally, NKBA’s Thirty Under 30 inductees will be recognized during KBIS’s opening night and the Design + Industry Awards. The next morning, on Tuesday, February 25, NKBA’s Thirty Under 30 Class of 2025 will be introduced individually at the KBIS NextStage. The annual 30s Choice Awards will be selected over the course of KBIS and announced online, featuring video of the newly inducted Thirty Under 30 members touring booths and scouting for their choices of the best products at KBIS in six categories: Color, Sustainability, Smart Home Technology, Wellness/Health, Outdoor Living, and Living in Place. 

State of the Association (SOA) | State of the Industry (SOI)

Wednesday, February 26, 8:30 AM – 10:30 AM; North Hall, N109-N112. 

Don’t Miss SOA/SOI at KBIS 2025! Join NKBA | KBIS CEO Bill Darcy on Wednesday, February 26, for the State of the Association, highlighting 2024 achievements and unveiling opportunities for 2025. Immediately following, the State of the Industry will feature Cindy Allen of Interior Design Magazine in conversation with design star Lauren Rottet before moderating a powerhouse panel on trends, resilience, and growth. Open to all attendees—arrive early for a great seat! 

The BASH

Wednesday, February 26th, 8:30pm-12:30am; XS Nightclub, Encore Hotel.

Dance the Night Away at The BASH on Wednesday, February 26th at the XS Nightclub in the Encore Hotel.

NKBA is returning with the biggest, loudest, and best party at KBIS. Relax and cut loose with fellow KBIS attendees at the most exclusive club in Las Vegas for a night filled with fun, music and, of course, dancing. You deserve it!

Tickets are $40 per person and doors open at 8:30 pm. Remember to use your QR Code for entry! 

Shark! Event

Thursday, February 27 from 10-11:30am; North Hall, N255.

Manufacturer’s Representatives: Are you looking for a new product line to represent? If so, then NKBA’s SHARK event is for you! This is the one event on Thursday, February 27 from 10-11:30am brings together manufacturers looking for representatives and reps looking for manufacturers. Explore potential working relationships and career opportunities to find your perfect match! Located in N109-N110, tickets can be purchased through KBIS registration or walk-ins are welcome to pay at the door. If you are a manufacturer, you must purchase a tabletop to participate in this exclusive networking event. To do so, email noelle@nkba.org. 

NEXTStage

South Hall: SL7185

Designing for Legacy: Insights and Inspiration from the 2025 NKBA Design Council

NEXTStage Daily Trends – NKBA Design Council: Tuesday, February 25, 9:30 AM

The 2025 NKBA Design Council features design luminaries Caleb Anderson, Thom Filicia, Michel Smith Boyd, and Celerie Kemble. These industry leaders will share their personal stories, offering insights from their early careers to their latest projects. Join this dynamic discussion for valuable lessons on overcoming challenges, embracing creativity, and building a lasting design legacy. Don’t miss the chance to learn from the best and discover how to make your mark in the ever-evolving design world.

The Windsor Declaration: Driving Global Change

NEXTStage Global Connect – Bill Darcy & Windsor Declaration Signatories: Tuesday, February 25. 1:30 PM

Discover how the bathroom industry is tackling two urgent global challenges: water scarcity and antimicrobial resistance (AMR). In this panel discussion, senior leaders from Windsor Declaration signatories will explore the transformative role of water-efficient technologies, improved hygiene solutions, and sustainable practices in addressing these crises. Learn how the Windsor Declaration is uniting manufacturers, trade associations, and certification bodies to inspire systemic change and lead the way toward a more sustainable future. Join us to be part of this bold global initiative.

Selective Luxury: The Art of Intentional Design

NEXTStage Daily Trends – Hosted by Ferguson: Wednesday, February 26, 9:30 AM

This panel will discuss crafting bespoke spaces that prioritize glamour, comfort, and personal style through intentional design and thoughtful material choices. Learn how selective luxury transforms homes into timeless retreats, celebrating refinement and individuality.

2025 Design Trends Forecast: What’s Next for Kitchens & Baths

NEXTStage Daily Trends – Tricia’s Trends Presentation: Thursday, February 27, 9:30 AM

Join Tricia Zach, NKBA | KBIS’s Head of Research, as she unveils the top kitchen and bath trends defining 2025. Discover the must-have features—from healthy, personalized spaces to tech-driven spa-like baths—that will transform homes in the coming year.

CEO Perspectives: Defining New Synergies in Smart Home Design

NEXTStage Technology Track – Bill Darcy & Daryl Freeman: Thursday, February 27, 11:00 AM

Join Bill Darcy, CEO of NKBA | KBIS, and Daryl Friedman, CEO of CEDIA, the Association for Smart Home Professionals, for an insightful discussion on the powerful synergy between residential design and smart home technology. This session will highlight unique perspectives on innovation and strategic growth, offering attendees actionable insights to drive their businesses forward. Don’t miss this opportunity to see how creativity and technology are shaping the future of kitchen and bath design.

Global Connect Lounge

South Hall: SL1113

The NKBA Global Connect Lounge, in South Hall: SL1113, is the spot where international brands connect with North American design professionals, showrooms, dealers, distributors, and sales representatives. Beginning each morning, new-to-North America brands will present quick “spotlight” takes on their products and brand stories. Roundtables and panel discussions, exploring the role of the designer and go-to-market strategies for North America, will be offered for international brands to better understand this unique marketplace. Breakfast, lunch and cocktail events will include audience engagement opportunities.  

VFTI 

North Hall: N262, N260, N258, N256, N254

NKBA’s Voices from the Industry Conference at KBIS 2025 presents an invaluable opportunity for professional development and career growth. Earn CEUs, make connections, develop strategies, and learn from new speakers.

The conference features over 75 sessions in six learning tracks: Building & Remodeling, Business Management, Design, K&B Trends, Leadership and Marketing. Purchase a full conference registration and receive the Expo pass plus all on-site VFTI presentations with unlimited access to on-demand sessions through 2025. If you need more information on any of the sessions, please reach out to vfti@nkba.org.

NKBA Booth Activations

South Hall: SL3125

Step Into the K&B Pro Hub: Explore NKBA’s New Online Research Community

Tuesday-Thursday, February 25-27, 10:00am and 2:00pm

Join us for an exclusive introduction to the Kitchen & Bath Hub, NKBA’s new online research community. Discover how this powerful platform connects industry professionals, delivers cutting-edge insights, and empowers you with the knowledge to stay ahead in the ever-evolving world of kitchen and bath design. Don’t miss your chance to explore the Pro Hub and learn how it can elevate your business!

Complimentary Professional Headshots from NKBA

Tuesday-Thursday, February 25-27, 9:00am-5:00pm

Take a break from the show floor to get your FREE professional headshot during all three days at KBIS 2025. It’s the perfect time to update the old one you have on your website or LinkedIn.

Spotlight On: 2025 Professional Design Award Winners

Wednesday, February 26, 3:00pm

Missed the Kitchen & Bath Design + Industry Awards on Monday night? Don’t worry! Join NKBA’s Heather Shannon at the NKBA booth for exclusive 1-on-1 conversations with this year’s award-winning designers. Discover the stories behind their exceptional projects and gain inspiration from their innovative work.

NKBA’s VFTI Conference at KBIS 2025 offers a compelling slate of CEU-qualified learning sessions designed to develop stronger businesses, skills, and strategies.

By Dianne M. Pogoda

The Voices from the Industry Conference, NKBA’s highly regarded professional development program at KBIS 2025 in Las Vegas, offers more than 70 seminars and webinars full of valuable information covering the latest trends and business strategies shaping the future of the industry. Attendees may earn CEU credits, with options for on-site training or on-demand viewing after the show.

The VFTI series is generously sponsored by Floor & Decor.

Subject Matter Experts will share their deep knowledge during the upcoming edition, Feb. 25 to 27 at the Las Vegas Convention Center. Seminars and workshops are organized into six tracks: Building & Remodeling, Design, Hot Topics, K&B Trends, Leadership & Management, and Marketing. KBIS attendees may purchase a package including the Expo pass plus a conference pass for all on-site VFTI presentations and unlimited access to on-demand sessions throughout 2025. All sessions are CEU-qualified, earning 0.1 CEU credit for each hour of instruction.

Here’s a closer look at the 10 sessions in the Leadership & Management track.

Tuesday, February 25

Hire & Inspire: How Authenticity Drives Recruitment and Retention
9 – 10 am
Instructor: David Shove-Brown, Partner, Presenter, //3877
Ability Level: Intermediate

David Shove-Brown unveils the secrets to fostering a vibrant company culture that drives brand identity and fuels competitive advantage in today’s dynamic marketplace. Through his rich leadership experience, he shares insights on empowering employees to shape their careers, fostering genuine office interactions, and creating a culture that attracts top talent and loyal clients alike. Discover how to leverage your company’s culture not just as a tool for internal engagement and retention, but as a powerful magnet for external marketing and growth.

D.E.C.I.D.E. with Confidence: A Guide to Helping Your Clients Make Quick, Confident Design Decisions
10:45 – 11:45
Instructor: Rebecca West, Interior Design Business Coach, Presenter, Seriously Happy Coaching & Consulting
Ability Level: Beginner

Rebecca West presents an insightful workshop tailored for residential interior designers focusing on her proven “D.E.C.I.D.E.” method. Honed over 17 years, this method helps clients navigate the complexities of design decision-making. Discover the six essential components of this proprietary method, understand common pitfalls that hinder client decisions, and acquire practical tools to empower your clients in making informed choices. Enhance your ability to facilitate quick decisions, strengthen client trust, and elevate your role as a designer.

Empowering Women in Design and Construction: Finding Your Voice and Establishing Your Position
12:30 – 2 pm
Instructor: Carly Nemtean, Founder, VFTI, Carriage Lane Design Build Inc.
Ability Level: Intermediate

Designer/entrepreneur Carly Nemtean presents an inspiring workshop tailored to women leaders in the design, build, and construction industries. Her journey in traditionally male-dominated sectors offers invaluable insights and strategies for women navigating similar paths. Learn to thrive as a female leader in design and construction, and gain practical advice on establishing a strong presence, overcoming challenges, and achieving success in your professional journey. Empower yourself and connect with fellow women professionals and elevate your career with insights that inspire confidence and drive.

Dealing With Complex Customers in a Demanding Marketplace
12:30 – 2 pm
Instructor: Fred Reikowsky, Business Coach and Leadership Trainer, Presenter, Legacy Business Leaders, LLC
Ability Level: Intermediate

Today’s customer has become increasingly challenging, especially about unrealistic expectations for customer service and pricing. How can we shift our thinking about this current reality? This session addresses the need to be purposeful about delivering mutually beneficial outcomes without being perceived as adversarial or confrontational. Learn to deliver an excellent customer experience, define what “value” means to all stakeholders, and produce optimal profitability with a systematic process to effectively mitigate these demands and maintain win-win outcomes.

Personal & Professional Alignment: (Re)Discovering Your Passion and Purpose
1 – 2:30 pm
Instructor: Glenn Revell, Owner, Presenter, Reve
Ability Level: Beginner

Join us for an engaging workshop featuring lectures, interactive activities, and guided journaling prompts. Participants will delve into rediscovering their purpose and passion, fostering deeper personal and professional alignment. By the workshop’s conclusion, attendees will emerge with a written personal purpose and passion statement, grounding them in newfound clarity and alignment.

Mastering Target Market Diagrams and Mind Mapping: Organize Your Thoughts and Boost Productivity
2:45 – 3:45
Instructor: Allison Mullins, Sales & CEO, VFTI, Rep Methods LLC
Ability Level: Intermediate

Unlock the power of organization and productivity with practical techniques for creating target market diagrams and harnessing the versatility of mind mapping. This session offers invaluable insights into streamlining thoughts, plans, and functionalities. Participants will delve into the significance of target market diagrams, and learn how to identify and visualize key market segments essential for strategic planning and sales endeavors. Then, from organizing tasks and priorities to structuring presentations and visualizing goals, learn how mind mapping offers a holistic approach to streamlining thoughts and enhancing clarity to optimize personal and professional endeavors.

Wednesday, February 26

The Art and Science of Listening, Leaning in, and Leading with Exceptional Communication
11 am – 12:30 pm
Instructor: Amanda Greaves, Speaker, Coach, Author, Designer, Presenter, The Amanda Greaves Group
Ability Level: Beginner

This enlightening keynote offers effective communication strategies for design and construction professionals. Discover how refining communication styles enhances connections with employees, clients, and associates, fostering resilience and adaptability. Explore key topics such as active listening, influencing positive outcomes, and adapting communication methods to different contexts. Gain insights into understanding human influence, aligning communication with personal strengths, and leveraging real-time feedback for deeper audience engagement, and learn the communication skills that build trust, strengthen connections, and achieve success.

Don’t Kill your Golden Goose- Protect & Perpetuate your Business
2:15 – 3:15 pm
Instructor: Larry Oxenham, Senior Advisor, Presenter, American Society for Asset Protection
Ability Level: Intermediate

This indispensable session will fortify your financial future. Uncover critical strategies to protect your assets and reduce your tax burden. Among the key elements: lawsuit protection — such as identifying common lawsuit risks, methods to shield assets from legal threats, and safeguarding assets — and tax reduction and estate planning, where you’ll explore strategies to reduce annual income taxes, eliminate certain capital gains taxes, develop a business succession plan, implement techniques to ensure tax-free transfers to heirs, and more. Equip yourself with essential knowledge and practical tools to secure your financial future.

Thursday, February 27

Not Your Mom’s Interior Design: Strategies for Engaging with Gen Z Clients
9 – 10 am
Instructors: Natalie Biles, Founding Partner, Shine Interior Design Studio; Stacey Breezeel, Owner & Lead Designer, Shine Interior Design Studio
Ability Level: Beginner

A new generation of homeowners, business owners, and decision-makers is rapidly emerging. Engaging this group effectively is crucial for ensuring the longevity and sustainability of your design practice. This session explains how to adapt your presentation of interior design services to resonate with these new audiences while maintaining the principles of good design and sound business practices. Attendees will gain insights into techniques for engaging younger audiences, innovative strategies for connecting with Gen Z and other emerging demographics, and building relationships that are both respectful and impactful.

Building Resilience
5 pm – On-Demand Only
Instructor: Marie Zoutonmou-Quintanilla, VFTI, Seek Coaching LLC at Mariezq.com
Ability Level: Intermediate

In today’s fast-paced world of design and construction, understanding trauma isn’t just beneficial, it’s imperative. In this presentation, explore the concept of “window of tolerance,” its profound impact on workplace dynamics, and the intricate nuances of trauma. Learn practical strategies to navigate trauma’s complex manifestations and foster a culture of resilience and support within your organization. Gain invaluable insights into fundamental mental health concepts and discover the transformative power of recovery. From recognizing common triggers to cultivating a calm and inclusive work environment, this presentation equips you with the tools needed to thrive.

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Early-bird pricing is available through Jan. 10, 2025. NKBA members pay $575, and non-members are $775. From Jan. 11 to Feb. 22, members are $675, non-members are $875, and for on-site registration, Feb. 23 to 27, members are $775, and non-members are $875. (Student and faculty rates are also available, click for more detail.)

For more detail and a full schedule of sessions, click here. 

By Donna Heiderstadt

Three creative and sought-after interior designers have been named finalists in the Specialty Kitchen category of the Kitchen & Bath Design + Industry Awards 2025. To find out which project will receive $5,000 for a first-place finish, $3,000 for second, and $2,000 for third you’ll need to wait until the February 24 awards ceremony, the must-attend KBIS 2025 opening event in the Lafite Ballroom at Wynn Las Vegas. But here’s a preview of all three eye-catching and solution-oriented designs. Read on to find out what made these the top three Specialty Kitchen projects in NKBA’s 2025 Professional Design Awards.

Kate Roos, Kate Roos Design, Minneapolis: “Parkway”

Kate Roos, Principal and Lead Designer of Minneapolis-based Kate Roos Design, was asked by a local client to reinvigorate a dated butler’s pantry that was mainly used for storing barware and fine china as well as serving as a coffee bar. While the layout worked well, the dark-finished cabinets felt tired and many of the doors were difficult to open and close. With a design objective that included replacing all cabinetry, appliances, and plumbing — as well as updating materials and finishes to blend in with a new kitchen palette — Roos set out to create a space that felt “bright, cheerful, and comfortable.” Improving storage efficiency and access was a top priority, achieved by installing interior supports in the wall cabinetry to allow for wider doors, as well as custom base cabinetry with storage inserts and full-extension drawer guides. New additions included an ice-maker and a beverage fridge, both 15-inches in width, which flank a small sink. The cabinetry was painted and soapstone countertops and wooden corbels were chosen to be consistent with the kitchen, while a soft blue wallpaper featuring birds and botanicals soften the look of the adjoining banquette area and a large mirror reflects light from the window to visually open the space.

Kristen Giacomini and Ali Johnson, Flow Designs, Reno, NV: “A Happy Home”

Kristen Giacomini, Owner and Principal Designer of Reno-NV-based Flow Designs, was joined by  Ali Johnson, her studio’s Junior Interior Design, to remodel a local kitchen to meet the needs of a family of five that had been diagnosed with clinical ADHD. The primary objective was to create a well-organized space where “every area fosters focus, creativity, and joy” and to add a pantry without using the existing kitchen space. The pantry also needed to feature open shelving to ensure that items were seen — and used — and be accessible but mostly secluded from the main kitchen area to minimize distraction. The solution? Revitalize an underutilized dining room by transforming it into a butler’s pantry with a convenient pass-through from the kitchen and windows for natural light. Tall built-in shelves keep everything organized and visible, making it easy for family members to find what they need. There’s also a coffee and tea bar near the sink along with specialized storage (a bread drawer and a candy drawer) and plenty of counterspace for small appliances.

Wendy Glaister, Wendy Glaister Interiors, Modesto, CA: “Outdoor Oasis”

With California living centered around beautiful outdoor spaces, Wendy Glaister, Founder and Principal of Modesto, CA-based Wendy Glaister Interiors, was asked to redesign a backyard space as a four-season “Outdoor Oasis” with an emphasis on entertaining — including a chef’s kitchen and multiple areas for dining and relaxing. The design called for the existing space to be enlarged by 1,000 square feet and for exterior finishes to be simplified for “a more serene visual experience” with smooth finish stucco used to cover rock veneer and brick. This allowed for the installation of a fireplace and TV, which serve as a focal point. While the entire design features multiple living areas and lounging spaces, plus a fire pit, pool, spa, and sports courts (putting green, pickleball court, and bocce court) connected by lighted pathways, the showstopper is the kitchen. It has two dramatic 12-foot waterfall-edge islands with a gas grill and griddle, Italian pizza oven, refrigerator, ice machine, sink, and beverage chiller. It adjoins the living area, which is nestled under a massive pergola and features a linear gas fireplace, upholstered Lee outdoor sofa and swivel chairs, and biophilic-inspired coffee tables. The AV system was upgraded to a new surround-sound Sonos system that can be controlled from a smartphone, while several large TVs allow the homeowners and their guests to watch sporting events and movies while enjoying food prepared and served from the kitchen.

NKBA’s VFTI Conference at KBIS 2025 offers a compelling slate of CEU-qualified learning sessions.

By Dianne M. Pogoda

The Voices from the Industry Conference, NKBA’s highly regarded professional development program at KBIS 2025 in Las Vegas, gives attendees more than 70 seminars and webinars to learn about the latest trends and business strategies shaping the future of the industry and earn CEU credits, with options for on-site training or on-demand viewing after the show.

The VFTI series is generously sponsored by Floor & Decor.

Subject Matter Experts will share their deep knowledge during the upcoming edition, Feb. 25 to 27 at the Las Vegas Convention Center. Seminars and workshops are organized into six tracks: Building & Remodeling, Design, Hot Topics, K&B Trends, Leadership & Management, and Marketing. KBIS attendees may purchase a package including the Expo pass plus a conference pass for all on-site VFTI presentations and unlimited access to on-demand sessions throughout 2025. All sessions are CEU-qualified.

Here’s a closer look at the nine sessions in the K&B Trends track.

Tuesday, February 25

Transatlantic Trends: Bringing European Kitchen and Bath Designs to the USA
9 – 10 am
Instructor: Julee Ireland, Founder and Principal, Presenter, Julee Ireland Designs and Home Renovation School
Ability Level: Beginner

Julee Ireland regularly attends design shows in Europe, where she gathers insights into emerging trends that often appear in the U.S. about 18 months later. She’ll share the latest K&B trends observed in Europe in 2024. The audience will explore how to adapt these trends for North American designs, covering everything from color schemes and tiling to appliances and lighting, and will walk away equipped with the knowledge to anticipate and integrate future design innovations.

Design Has Gone to the Dogs…and Cats!
10:45 – 11:45 am
Instructor: Candace Rudd, General Manager, Presenter, Two30Nine by Decor
Ability Level: Beginner

Pets hold a special place in homeowners’ lives, and now more than ever, their homes reflect just how important they are. This session will explore ways to incorporate pet spaces into design projects, and the growth of the product category around building dedicated pet spaces into the home.

Winning Outdoor Kitchen Design
2:45 – 3:45 pm
Instructor: Ryan Bloom, Co-Founder and President, Presenter, Urban Bonfire LLC
Ability Level: Beginner

The purpose of this course is to educate architects, designers, contractors, and other specifiers about the design potential for fully functional outdoor kitchens. Ryan Bloom will share specifics about how to create kitchens that homeowners will use, potentially year around, with great enjoyment, ease, and safety.

Wednesday, February 26

Luxury Kitchens Remain King Amidst Rising Mortgage Rates
12:30 – 1:30 pm
Instructor: Massimo Ballucchi, Vice President of Institutional Relations, VFTI, Cosentino
Ability Level: Intermediate

Designers and homeowners agree that kitchens are their top renovation priority, and according to Cosentino’s 2024 trend report, nearly one-quarter of the total home design budget is dedicated to kitchen updates. Even as mortgage rates remain high, homeowners still seek ways to redesign their current kitchen with a luxurious feel. This session will explore how this trend will influence the market and expectations of future homebuyers, how luxury trends influence design, and specific luxury kitchen elements that designers can start incorporating now.

Thursday, February 27

Legacy Through Tile: Elevating Kitchen Design as Creative Canvases
9 – 10 am
Instructor: Mercedes Austin, Owner & Founder, Presenter, Mercury Mosaics
Ability Level: Beginner

Mercedes Austin guides attendees through the process of envisioning kitchens as blank canvases, primed for transformation with cutting-edge trends and enduring designs. Learn how innovative mosaic patterns, vibrant colors, and imaginative elements can be harmonized to craft stunning spaces, and discover the transformative power of personalized design in kitchens, illustrating how spaces can be tailored to reflect clients’ unique tastes and lifestyles. Using compelling case studies, she shows how thoughtful design choices enhance aesthetics and functionality, and shares practical insights about how designers may leverage new tools and resources to enrich their design portfolios.

Infusing Color Into Kitchen Appliances
10:45 – 11:45 am
Instructor: Shae Wilder, Trade Marketing Manager, Presenter, BlueStar
Ability Level: Intermediate

Explore the latest trends in kitchen aesthetics, from bold color palettes to soothing natural hues, and learn how to harmonize them with your unique design vision. This course will guide attendees through creating kitchens that balance beauty, function, and personal flair, drawing inspiration from renowned chefs and modern design concepts. Gain practical skills and insights to create kitchens that not only reflect personal style but also optimize the culinary experience.

Blueprints for Tomorrow: 2025 Kitchen & Bathroom Design Trends
5 pm — On-Demand Only
Instructor: Marine Sargsyan, Staff Economist, Presenter, Houzz
Ability Level: Intermediate

Get ahead of the competition with exclusive insights into 2025’s leading home design trends. In this session, Houzz staff economist Marine Sargsyan will draw on a decade-long data set and dive into the most popular colors, styles, and products for kitchens, bathrooms, and outdoor kitchens. Get an insider’s perspective on the motivations driving homeowners, and discover how priorities like sustainability and accessibility are shaping consumer design choices, with insights by generation and region.

The 5-Star Effect — Bringing Hospitality Design Home
5 pm — On-Demand Only
Instructor: Candace Rudd, General Manager, Presenter, Two30Nine by Decor
Ability Level: Beginner

Uncover how to bring that vacation feeling home!  This session explores why elements of hospitality design are increasingly being requested in home interiors, and discusses where to find inspiration, the products that support this movement, and how to incorporate these elements into the home. 

Welcome to the Technaissance: Unraveling the Complex Layers of Kitchen and Bath Trends 2026+
5 pm — On-Demand Only
Instructor: Tressa Samdal, Trend and Innovation Director, Presenter, Cabinetworks LLC
Ability Level: Intermediate

Digital consumption and connectivity are skyrocketing, as AI pushes the boundaries of creativity and “going viral” transforms the industry daily. This is the Technaissance: a convergence of media, social media, and a flood of information, shaping a vibrant and intricate design world. Tressa Samdal explores the emerging and complex trends that will define the next wave of kitchen and bath aesthetics. Discover the allure of Dark Academia and the resurgence of Deco Revival, and learn how these captivating styles are setting new standards.

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Early-bird pricing is available through Jan. 10, 2025. NKBA members pay $575, and non-members are $775. From Jan. 11 to Feb. 22, members are $675, non-members are $875, and for on-site registration, Feb. 23 to 27, members are $775, and non-members are $875. (Student and faculty rates are also available, click for more detail.)

For more detail and a full schedule of sessions, click here.

NKBA’s VFTI Conference at KBIS 2025 offers a compelling slate of CEU-qualified learning sessions designed to develop stronger businesses, skills, and strategies.

By Dianne M. Pogoda

The Voices from the Industry Conference, NKBA’s highly anticipated professional development program at KBIS 2025 in Las Vegas, offers more than 70 seminars and webinars full of valuable information covering the latest trends, marketing techniques, and business strategies shaping the future of the industry. Attendees may earn CEU credits, with options for on-site training or on-demand viewing after the show.

The VFTI series is generously sponsored by Floor & Decor.

Subject Matter Experts will share their deep knowledge during the upcoming edition, Feb. 25 to 27 at the Las Vegas Convention Center. Seminars and workshops are organized into six tracks: Building & Remodeling, Design, Hot Topics, K&B Trends, Leadership & Management, and Marketing. KBIS attendees may purchase a package including the Expo pass plus a conference pass for all on-site VFTI presentations and unlimited access to on-demand sessions throughout 2025. All sessions are CEU-qualified, earning 0.1 CEU credit for each hour of instruction.

Here’s a closer look at the 13 sessions in the Marketing track.

Tuesday, February 25

The Interior Strategy: Maximizing Social Strategy, the Gen Z Way
8:30 – 10 am
Instructor: Nicholas Lindsey, Interior Strategist, Presenter, The Interior Strategist
Ability Level: Intermediate

Learn to create a strategic approach to enhancing influence among Generation Z through a tailored interior design marketing strategy. As both an interior designer and marketing strategist, Nicholas Lindsey understands the importance of merging creativity with digital fluency to captivate this audience. Gen Z, born between 1997 and 2012, values authenticity, visual appeal, and sustainability — making them a prime demographic for our efforts on Instagram and YouTube.

Architectural Photography Creates Magazine-Worthy Photos
10:45 – 11:45
Instructor: Adam Gibson, CMKBD, President, ASD Market Week Educational Series, Adam Gibson Design, LLC
Ability Level: Intermediate

You put major effort into creating great projects, but do you employ photography that best represents your exquisite designs? Do your images compare to those in design magazines? This program will explain the difference between hiring a photographer and hiring an architectural photographer. Translating your vision into imagery is a detailed process that directs the viewer’s eye to what you want them to see. Whether exteriors or interiors, you’ll learn how some get it wrong and how to avoid those mistakes. Learn from a Certified Professional Photographer with a dual career as an architectural designer.

Community Engagement Strategies: Amplify Your Brand Locally
12:30 – 2 pm
Instructor: Anneke Huisman, Senior Designer, Presenter, KSI Kitchen and Bath
Ability Level: Beginner

This insightful workshop will demonstrate how to expand your company’s marketing impact through community involvement. Discover why partnering with local non-profits and organizations is key to boosting brand awareness and fostering meaningful connections within your community. Learn effective strategies for engaging with organizations of all sizes, both national and hyper-local, and best practices tailored to your company’s size and goals, including outreach and sustainable engagement.

Picture Perfect: How to Photograph Your Projects Like a PR Pro
2:45 – 3:45
Instructor: Alexandria Abramian, Founder, Presenter, The PR Collaborative
Ability Level: Advanced

When it comes to marketing your work, photography is quite literally make or break. With the right photos, your design work not only shines in its best light, but also attracts future clients, leading editors, and design competition judges. This presentation illustrates exactly what kinds of images have the highest portfolio and PR value, as well as how to hire the right photography team to capture them. Learn the secrets of which rooms, which angles and what kinds of styling elevate your designs, so you stand out, get noticed and grow your business.

Protecting Original Design and Authenticity in an Age of Knock-Offs
4:15 – 5:15 pm
Instructor: David Adler, President, Presenter, Adler Law
Ability Level: Intermediate

Design is about creativity and collaboration. Successful designers and manufacturers know the steps to take to protect their designs, their businesses, and their profits. As more designers develop signature styles, protecting original design is more important than ever. Simultaneously, technology and social media are blurring the lines between inspiration and replication. This discussion will address issues about responding to someone who claims you copied their design, what to do if you think someone has knocked off your design, and how to protect yourself and avoid future problems.

Wednesday, February 26

Beyond the Showroom: How Virtual Tools Drive Appliance Sales & Mitigate Returns
12:30 – 1:30 pm
Instructors: Dave Chace, President, Cogent360; Peter Vossler, Senior Manager Home Appliance Product Training, LG Electronics
Ability Level: Intermediate

Today’s demanding consumers are driving record-high return rates. To break this cycle, the industry must move beyond traditional sales approaches. This session will showcase the power of virtual product demonstrations and educational tools and explore a compelling case study demonstrating how interactive media and 3D technology transforms large appliance purchases. Boost confidence in purchase decisions with interactive tools to showcase features, functionalities, and dimensions, reducing buyer’s remorse and increasing satisfaction. Discover how these innovations can enhance customer engagement, reduce returns, and elevate the overall buying experience.

Video Marketing: Properly Capture Projects for Company Branding
2:30 – 3:30 pm
Instructor: Brian Javeline, Founder, Presenter, MyOnlineToolbox
Ability Level: Intermediate

Brian Javeline believes the best way to present your value proposition with emotion and passion is through video, which brings the message to your customers how you want them to hear it. Professional videos are obviously the best choice but videos by smartphone can be quality driven, too. In this session, learn to use videos to generate more quality leads, where to place them, and how to get your best 24×7 salesforce to promote your business.

Thursday, February 27

Which Marketing Channels Are Right for You?
8:45 – 10:15 am
Instructors: Jason Lockhart, Architect & Urban Planner, Kitchen & Bath Marketing Solutions; Debra Scarpa, Owner, Home Designer Marketing; Ashley Blaesing, Operations Manager, Home Designer Marketing
Ability Level: Beginner

This engaging panel discussion will shed light on a crucial truth in marketing: not every tactic is a one-size-fits-all solution. Three marketing experts will help foster understanding of your audience, knowing your ideal client and why this is the cornerstone of effective marketing. They will help you find the right opportunities and marketing channels that align with your business goals, and show how to build a plan leveraging AI in today’s digital age, to analyze data, predict trends, and create a marketing plan that’s not only smart but also actionable.

My Prospects Aren’t Buying and Many are Ghosting Me. What am I Doing Wrong?
10:45 – 11:45 am
Instructor: Duane Becker, Owner, Presenter, Sapre Training
Ability Level: Intermediate

If you’re challenged about how to get your prospects back to buy, you’re not alone — and this session is for you! Many designers have a difficult time re-engaging their clients after the first couple of meetings, and communication is lost somewhere in the ether. This session discusses ways that you can keep this from happening and keep your customer engaged right through to the sale.

Cultivating Connections: Integrating Online and Local Engagement for Business Impact
12:30 – 1:30 pm
Instructor: Shaun Ayala, Marketing Manager, Presenter, Pacific Sales Corporate
Ability Level: Intermediate

In an age where digital-first strategies dominate the business landscape, the importance of fostering relationships cannot be overstated. This course is designed to equip you with the knowledge and tools to effectively balance your online efforts with meaningful local engagement. By integrating the strategies from this course, you’ll discover the unique benefits of connecting with your community and enhancing your business’s impact, both in-person and online.

Turning Reviews into Revenue: Creating Unmatched Client Experiences
2:15 – 3:15 pm
Instructor: Megan Jansky McIntyre, Founder, Presenter, The Marketing Corner
Ability Level: Beginner

In this dynamic presentation, attendees will discover secrets to turning every review — whether a rave or a rant — into an opportunity for improvement and increased sales. Learn how to solicit authentic, impactful testimonials and leverage them to build trust and showcase your expertise. Real-life small-business success stories will illustrate mastering the art of turning client feedback into a competitive edge. From crafting the perfect follow-up request to showcasing reviews on your website and social media, this session offers strategies to connect with clients on a deeper level, foster loyalty, and ultimately, boost the bottom line.

Character Over Content
5 pm — On-Demand Only
Instructor: Shad Johnsen, CKD, Certified Kitchen Designer | Personality Kitchen Ideaz YouTube Channel | Visionary @ HingeWorks | Cabinet & Appliance Guru | 30 Years in the Kitchen & Bath Industry | Inventor, Presenter, HingeWorks
Ability Level: Intermediate

Landing clients and contracts is more dependent upon personal and company character than it is on details and a contract. Learn how to make compelling points when approaching client and contract opportunities. Shad Johnsen will share proven experiences to attract the right team members, clients, and more — as well as how to avoid some of his epic failures. Attendees will walk away with several great points of improvement to help their organization land contracts that may seem beyond reach.

Getting More Referrals With CRM
5 pm — On-Demand Only
Instructors: Bhargav Makadia, Managing Director, Estheteak; Nishi Bhoraniya, Junior Designer, Estheteak
Ability Level: Beginner

Satisfied clients are your best marketing tool. Your clients are most effective in building the company’s market value and community trust. Since most customers can be one-time only, many companies do not get in the habit of following up. This course will show how to leverage customer relationship management (CRM) for regular follow-up with customers, years after successfully completing a project. One Christmas card or a happy birthday greeting goes a long way to keep engaging with your customers.

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Early-bird pricing is available through Jan. 10, 2025. NKBA members pay $575, and non-members are $775. From Jan. 11 to Feb. 22, members are $675, non-members are $875, and for on-site registration, Feb. 23 to 27, members are $775, and non-members are $875. (Student and faculty rates are also available, click for more detail.) For more detail and a full schedule of sessions, click here.