What You Will Learn
In the visually saturated world of kitchen and bath design, even the most stunning brands can remain invisible online without the right digital strategy. As more clients begin their design journey with a search, it’s critical that your brand shows up—and stands out.
In this results-driven keynote, SEO and analytics expert Maggie Swift shares how kitchen and bath designers and product brands can leverage search engine optimization (SEO) and data insights to drive awareness, leads, and growth. From optimizing your website for niche design services to creating content that ranks (and converts), Maggie will show how to craft a digital presence that’s not just beautiful—but discoverable and effective.
Attendees will learn how to build SEO-powered content strategies, track what really matters in analytics, and align their social media and website efforts to work together as a conversion engine. With examples from top-performing design firms and product brands, this session delivers practical tools for growing online visibility while staying true to your vision.
Learning Objectives:
- SEO Fundamentals for Kitchen & Bath Understand how to use keyword strategy and local SEO to reach remodeling clients, designers, and trade audiences.
- Content That Converts Learn how to create and optimize blog posts, case studies, and product features that boost visibility and trust.
- Make Data Your Advantage Discover how to use Google Analytics, heat-maps, and user behavior to guide smarter marketing investments.
Featured Presenter
Maggie Swift, Co-Founder and CEO, Unframed Digital
Maggie Swift, Co-founder and CEO of Unframed Digital, leads the only SEO agency dedicated exclusively to the architecture and interior design industries. With over a decade of experience, she delivers measurable growth through tailored digital strategies. Maggie’s clients, including Rocky Mountain Hardware and Engel & Völkers, rely on her expertise to enhance their digital presence. A sought-after speaker and workshop leader, she helps brands thrive in competitive markets, managing over $3 million in annual SEO click value. Maggie’s lifelong passion for design drives her commitment to supporting businesses and craftspeople in the built environment.
