From Main Street to Rodeo Drive: Details Clients are Demanding in their Projects – NKBA


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From Main Street to Rodeo Drive: Details Clients are Demanding in their Projects


October 8, 2024 | 12:00 PM ET


Christopher Grubb, President, Arch Interiors Design Group

CEUs: .1

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What You Will Learn

No matter what a client’s budget may be, consumers are enthralled to have a luxury experience—especially in the kitchen and bath space. Since a wider audience now almost always demands a luxurious experience with trend-forward and technically advanced features, kitchens and baths are the two most intricately detailed rooms in a house and the perfect opportunity to bring luxury elements to a project.

In this session, Christopher Grubb will explain how luxury has morphed into the “rule” rather than the “exception.” Using his own projects as examples, Grubb will explain which materials, finishes, fixtures, detailing, and other accouterments infuse a sense of luxury. From stone and tile to sinks and decorative hardware, attendees will learn what Grubb incorporates in his projects that resonate with today’s luxury-focused demand.

Learning Objectives:

  • Learn creative ideas for making “Wow” statements with exquisite design elements that artfully mix materials in ways that are interesting and give the client a one-of-a-kind experience.
  • Expand your knowledge of which details and products to incorporate into a luxury design that some may say are trending but are in fact becoming a norm.
  • Learn which products are splurge worth and which can help stretch a project budget.
  • Understand which materials are most requested for today’s countertops, flooring, cabinetry, hardware, and more, plus which stains and finishes resonate the most with today’s luxury-craving consumer.
Featured Presenter
Christopher Grubb

Christopher J. Grubb is President of internationally recognized Beverly Hills based Arch-Interiors Design Group, inc.  Under his leadership, the residential and commercial design firm has won dozens of awards for their interior and exterior projects, been featured in hundreds of magazines including an entire issue of their projects in Hong Kong based World Architecture Review Magazine, books and newspapers globally, and named a top 10 interior design firm by Los Angeles Home and Décor Magazine. 

Christopher is also a product designer with two design studios creating products for the affordable luxury market, and the high-end luxury market.  His collaborations include Modern Bathroom, The Wyndham Collection, Theodore Alexander, California Faucets, Strasser Woodenworks, and Laguna Tecstone Tile.  His products have garnered multiple awards and accolades including Best of Year Awards, Editors picks for Product of the Year, and even two video awards.

Multiple media outlets utilize his expertise to engage, educate and entertain their audiences ranging from BBC Radio, Martha Stuart Living on Sirius to HGTV, E Entertainment, Global News Canada, NBC/LXTV’s Open House and George to the Rescue. He’s a guest on a range of podcasts from NKBA to Designer’s Today.

Additionally, he is a guest editor with several publications and a member of the Editorial Advisory Board of Kitchen and Bath Business Magazine.  He is recognized as one of the top 50 Innovators by Kitchen and Bath Design News and Person of the Year Praiseworthy Pick by Kitchen and Bath Business Magazine. 

Educator is another of his titles teaching C.E.U. accredited courses and is a founder of the NKBA Educational Badge Program. He’s a key-note speaker, judge of design competitions, an ASID award ceremony host, and ARTS Award presenter.  Adding to that, he has produced and hosted over 120 episodes for House Tipsters, interviewing top manufacturers, editors, and celebrities in the design world. He is also striving to add author to his resume soon. 

Sponsor Highlight

The Blum name stands for quality, innovation and great customer service. We manufacture hardware that makes working in the kitchen easier. Each of our products has been designed carefully, with the customer experience in mind, and research to back them. We specialize in engineering and manufacturing concealed hinges, drawer systems and systems for lift-up doors. From our touch-to-open technology, to the soft-closing door or drawer, our hardware helps modernize the kitchen experience.

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