What You Will Learn
Join us for a deep dive into the dynamic world of digital marketing in 2024. The landscape is evolving faster than ever, driven by technological advancements and shifting consumer behaviors. In this seminar, we will explore the key trends that are set to redefine marketing strategies in the upcoming year. From conversational marketing to virtual reality, sustainability, and hyper-personalization, we’ll uncover the strategies that can make your brand thrive in the ever-changing marketing ecosystem.
Learning Objectives:
- Learn how AI-powered chatbots and virtual assistants are reshaping customer interactions and how they can enhance engagement and satisfaction in their own marketing campaigns.
- Understand how brands are using short-form videos for various marketing purposes, from ads to storytelling.
- Gain knowledge on the role of big data and analytics in creating highly personalized marketing strategies and understand how to harness data to tailor content, recommendations, and advertisements for individual consumers.
Featured Presenter
Jason Lockhart
Jason Lockhart is an architect/urban planner with over 20 years of experience in the industry. He has worked on renovation and remodeling projects in both the residential and commercial space, several of which had project cost of over $20 million dollars. Today, Jason is a partner in an architecture/planning firm (Sinektiks LLC) that specializes in K-12 school design, mixed-use developments, and university master planning. In addition to his practical experience, Jason taught in the School of Architecture and School of Interior Design at Southern University A&M College and Louisiana State University (LSU), where he moved up the ranks and earned the title of Associate Professor before going back to private practice. While teaching Jason realized his passion for educating people on the process of design and business development in the built environment. After taking on the marketing responsibilities at his architecture firm and realizing the potential for this discipline, Jason decided to create a digital marketing agency, Kitchen & Bath Marketing Solutions (KABMS). Now Jason uses his combined knowledge to develop specialized digital marketing solutions for the interior design and kitchen and bath industry. Jason is also a published author and has written a book titled “The Complete Guide to Internet Marketing for the Kitchen & Bath Remodel Industry:” Jason is also a NKBA Sales and Marketing Specialist and KABMS is a national CEU provider for the NKBA.
