What You Will Learn
Home trends come and go, but some have the staying power to make a lasting impact. In this session, Liza will explore the evolution of homeowners’ top priorities for their home renovation and design projects. From enduring kitchen and bathroom designs to a new emphasis on sustainability and aging in place, each insight is handpicked from a decade’s worth of research in the Houzz community of over 70 million homeowners and home design enthusiasts and over 3 million industry professionals.
Learning Objectives:
- Discover what new trends have surfaced over the past decade with the staying power to continue driving design preferences and which ones have fallen out of favor.
- Understand how home age influences renovation and design motivations and activity today.
- Learn about the generational differences among your clients and how to adjust your messages to reach them.
Featured Presenter
Liza Hausman, Vice President of Industry Marketing
Liza Hausman is Vice President of Industry Marketing at Houzz, an innovative residential building and design platform and community, including the cloud-based, AI-powered project management and design software for industry professionals, Houzz Pro. Ms. Hausman is a frequent speaker at industry events across the country, including the Harvard Joint Center for Housing Studies, IBS and KBIS and the Home Improvement Research Institute. In addition to her nearly 13 years building innovative products at Houzz, Ms. Hausman has experience spanning advertising, consulting, marketing and social strategy for Fortune 500 brands and a host of innovative startups, and shares her expertise on topics ranging from brand-building to the economic and structural trends that are changing the home design and construction industries. Liza graduated from the University of California at Berkeley and earned her MBA from Northwestern’s Kellogg School of Management. Over the last 20 years she’s brought in architects as well as interior and landscape designers to create a special home for her family in Palo Alto, California.
