What You Will Learn
Functional lighting, such as under cabinet lighting, interior cabinet lighting, etc., often needs to provide more than aesthetic appeal – customers are looking for lighting that improves their quality of life in a kitchen, bathroom, or closet. Yet, the perceived complexity of planning and installing functional lighting is often a barrier that leads to designers deferring decisions to the electrician. When control of this critical aspect is handed off, the designer often finds themselves catching the blame when a customer is unsatisfied with lighting that is lacking in visual appeal and functionality.
In this presentation, we will help designers looking to integrate functional lighting into their offering or those who cannot seem to find a rhythm to formulate a more standardized methodology that spans from the planning stage all the way through installation and final touches. Participants will gain understanding of the core components of a low voltage lighting installation, simplifying Kelvin temperature selection, picking the right products and laying them out, and basic troubleshooting. By simplifying the path to achieving beautiful, yet functional results, we open the door to increased revenue on every project with minimal increase in workload.
Learning Objectives:
- Understand the five core components of a low voltage lighting installation
- Recognize that tunable-white lighting simplifies the planning process, saving time and increasing overall customer satisfaction
- Learn how choosing quality products reduces time investment and expenses in the long term
- Discover how a quality lighting designer support team allows the designer to delegate layout responsibilities and save time
- Learn how to spot visual cues that gives clues into what could possibly be malfunctioning in a lighting installation
Featured Presenter
Keith Clark, National Sales Specialist of Task Lighting | Hardware Resources
Proven business development professional with an entrepreneurial mindset and deep understanding of the product development process from inception to launch and promotion.
As a National Sales Specialist with 5 years of experience in product management, I have a proven track record of driving revenue growth through effective sales strategies and product positioning. I am passionate about identifying new market opportunities and developing innovative solutions to meet customer needs.
With my expertise in sales and product management, I excel at building strong relationships with clients, understanding their unique business challenges, and providing tailored solutions that exceed expectations. I have a deep understanding of market trends and customer behavior, which allows me to create compelling product messaging and positioning that resonates with target audiences.
My experience includes managing cross-functional teams to ensure seamless product launches and driving sales efforts to meet and exceed revenue targets. I am a highly collaborative team player with excellent communication and presentation skills, able to effectively engage with stakeholders at all levels of the organization.
Webinar Sponsor
Hardware Resources
