What You Will Learn
Join NKBA Northern California Chapter Chair Jim Gurulé to discover the emerging circular economy and the new opportunities it brings to kitchen renovation! Learn how to differentiate your products and services to be at the forefront of this transformational inflection point in the industry. The old-way linear economy model was wasteful—buy, use, dispose. This approach is unsustainable, costly, and increasingly unappealing to environmentally aware clients. The new-way circular economy model offers a compelling alternative.
Learning Objectives:
- Gaining a competitive edge: Be at the forefront of this transformation by differentiating your products and services to offer sustainable solutions that resonate with eco-conscious homeowners.
- Learning about 3-D capture technologies that can create a digital twin of an existing kitchen and auto-generate the dimensional values needed to begin a kitchen renovation.
- Building a local network of partners (e.g., secondary markets, appraisers, non-profit resellers) to facilitate the repurposing process and meet government requirements.
Featured Presenter
Jim Gurulé, Founder of Bay West Sales & Innovation
NKBA Northern California Chapter Chair Jim Gurulé has worked with kitchen renovation specialists at all levels, including manufacturers, designers, contractors, and architects. The founder of Bay West Sales & Innovation, a business development company, holds five U.S. patents, which have resulted in multiple licensing agreements and millions of units sold in the cabinet industry. This experience along with his California C6 contractor’s license has given him a holistic view of the kitchen renovation industry, as well as insight into the challenges and opportunities that it faces.
Additionally, Gurulé hosts the Imperfect Men’s Club Weekly Podcast with over 60 episodes discussing five areas of life–profession, health, worldview, money, and relationships. The former rugby captain and club president was also responsible for two national championships and five league championships over 15 seasons. Now, Gurulé is a philanthropist as the President and Cofounder of a 501c non-profit organization that provides mentoring and resources to coaches and parents supporting hundreds of high school-age young men in the community he grew up in, generating up to $250 million in educational and athletic support funds over nearly 20 years.
