What You Will Learn
Design does not end when construction begins – it evolves through collaboration. This webinar explores how designers and builders can work together throughout the project lifecycle to improve communication, align budgets, anticipate construction challenges, and create a more seamless experience for clients. Through real-world examples from custom residential projects, participants will gain practical insight into the construction process from a builder’s perspective. Topics include construction sequencing, budget alignment, early coordination, and strategies for identifying potential challenges before they become costly issues in the field.
The course also examines the value of strong relationships between designers, builders, and homeowners. Participants will learn how proactive communication, mutual trust, and collaborative problem-solving contribute to smoother projects, fewer surprises, and better outcomes for everyone involved. Whether working on a renovation, addition, or custom home, designers will leave with practical tools to strengthen contractor relationships, support more efficient project execution, and help guide clients confidently from concept through completion.
Learning Objectives:
- Identify key opportunities for collaboration between designers and builders throughout the project lifecycle. Attendees will learn how early communication and coordinated decision-making contribute to smoother construction and improved project outcomes.
- Recognize how construction sequencing, budget alignment, and constructability influence design decisions. Attendees will gain practical insight into anticipating field conditions and reducing costly revisions during construction.
- Apply strategies for building productive relationships with contractors and homeowners through effective communication, trust, and collaborative problem-solving. Attendees will leave with tools to support a more seamless project experience from concept through completion.
Featured Presenter
Craig Russell
Owner & Founder, The English Contractor
Cincinnati-based, but decidedly English, Craig Russell is the powerhouse behind The English Contractor specializing in custom residential construction and bespoke renovations. Craig is a custom residential builder with years of built experience in the United States and England. He’s earned his “bulldog” nickname through his tenacity and strength.
Passionate and decisive, he is heavily involved in projects and maintains high standards for workmanship and detail. Craig leads a team of 32 trade professionals, with a good sense of humor and an eye for perfection. Craig exemplifies community support as a volunteer firefighter, nationally registered EMT, and swift-water rescue tech with the Terrace Park Fire Department and Milford Fire Department.
Featured Presenter
Jen Fiorenza
Chief Operating Officer, The English Contractor
Jen Fiorenza is the Director of Pre-construction with The English Contractor – a custom residential builder in Cincinnati, Ohio. She is the bridge between Owner and construction – preparing and guiding Owners through the construction process. She also works closely with the architects, designers, and trade partners involved in the projects.
Jen served as President of the National Kitchen & Bath Association – Southern Ohio/Kentucky Chapter. She also recently graduated from Northwestern University/McCormick School of Engineering with a Master of Science in Executive Management in Design and Construction.
