Eduardo Cosentino, EVP Cosentino Group & CEO Cosentino Americas, Elected Board Chair
Eduardo Cosentino, EVP Cosentino Group & CEO Cosentino Americas has been elected Chair of NKBA’s 2025 Board of Directors, effective January 1, 2025. He succeeds Ken Williams, President, Caesarstone Canada. Williams will stay on as a 2025 NKBA board member.
“I am truly honored to serve as the new Chairman of the Board for NKBA,” said Cosentino. “The kitchen and bath industry is at the forefront of innovation and design, and I look forward to working alongside such a talented group of leaders to drive the association and the industry forward. As we expand our global reach, NKBA will continue to serve as a hub for international collaboration, bringing together diverse perspectives and expertise to shape the future of residential design. Together, we will foster growth, creativity, and connections that transcend borders, ensuring that NKBA remains a powerful force on the global stage.”
In addition to Cosentino, Kerrie Kelly, CEO and Creative Director, Kerrie Kelly Studio has been elected Vice Chair. Returning board member, Ken Roberts, President, Atlas Roofing Corporation, will assume the position of NKBA Board Secretary/Treasurer.
“The NKBA Board plays a pivotal role in guiding our Association and supporting the kitchen and bath industry at every level,” said Bill Darcy, NKBA Global President & CEO. “With Eduardo Cosentino as Chair, and the remarkable expertise of our new and returning board members, we are well-positioned to champion innovation, drive growth, and elevate NKBA’s impact in an evolving market. The Board’s collective vision, dedication, and diverse perspectives will undoubtedly propel the Association forward as we continue to serve our members and lead the industry into 2025 and beyond.”
The new 2025 board members, who join existing board member Nicola Bertazzoni, Chief Operating Officer, Bertazzoni Group, are: Scott Edmunds, Vice President of Marketing, Kitchen & Bath North America, Kohler, Jill Ehnes, President of Delta Faucet Company, Peri Friedman, COO, Fabuwood, and Michael Gross, Senior Vice President, Whirlpool. Edmunds, Ehnes, and Gross have been elected to serve four-year terms and Friedman has been elected to serve a three-year term. Below is the complete list of the 2025 NKBA Board Members, who will officially take their positions January 1, 2025.
2025 NKBA BOARD OFFICERS
Eduardo Cosentino, Chair
EVP Cosentino Group & CEO, Cosentino Americas, Miami, FL
Eduardo Cosentino is the Executive Vice President of Global Corporate Sales and CEO of Cosentino Americas. In the former, he oversees the Group’s sales efforts on a global scale, where he utilizes his multicultural background and sales experience to propel the company’s product design and R&D forward. In addition to his global sales role, he became CEO of Cosentino’s North America operations in 2010, leading the company’s growth in one of largest and most important markets for the organization. Eduardo has developed a substantial career within Cosentino Group, working his way up by serving in multiple roles that allowed him to profoundly understand the business. Prior to his current roles, he worked in multiple divisions, from workshop and commercial operations to sales and senior management roles both at the regional and international level. He is also a member of Cosentino’s Steering Committee, Executive Committee and Company Board. Since 2002 he has been VP of the Andalusian Marble Association, and in 2023 he was appointed to the Board of Directors of the Spain-US Chamber of Commerce, serving as Vice President. Eduardo is motivated by finding solutions to complex problems and developing the talents of his team while helping them develop professionally. Guided by his entrepreneurial spirit, intuition, and creative problem-solving, Eduardo is a key piece in the continued growth and success of Cosentino globally.
Kerrie Kelly, Vice Chair
CEO and Creative Director, Kerrie Kelly Studio, Sacramento, CA
Kerrie Kelly, recent recipient of the ASID Designer and Distinction Award, leads as CEO & creative director of Kerrie Kelly Studio. An award-winning interior designer, esteemed author, and brand strategist, Kerrie has received national recognition for her expertise. Kerrie has served as the Secretary & Treasurer on the NKBA National Board of Directors; Fellow, Design Luminary Award recipient and past chair to the National Board of ASID. Kerrie has also been featured in publications such as The New York Times, House Beautiful, Forbes, The Globe and Mail, USA Today, Elle Decor, and The Wall Street Journal.
Ken Roberts, – Secretary/Treasurer
President, Atlas Roofing Corporation, Atlanta, GA
As President of Atlas Roofing Corporation, Roberts leads the four divisions of a leading North American manufacturer in roofing materials: Polyiso Roof & Wall Insulation, Shingles & Underlayments, Molded Products (expanded polystyrene), and Web Technologies. Prior to this, he was President of Delta Faucet Company and President of Masco Canada. Known for his ability to build teams and manage complexity, Roberts has held a variety of leadership positions in sales, international business development, manufacturing, engineering, forecasting, purchasing, and logistics. He also spent three years overseas developing Delta Faucet Company’s China operations. Roberts holds a Bachelor’s Degree in Mechanical Engineering from the Rose-Hulman Institute of Technology as well as a Master’s of Management in Manufacturing degree from Northwestern University.
2025 NKBA BOARD MEMBERS
Nicola Bertazzoni
Chief Operating Officer, Bertazzoni Group, Emilia Romagna, Italy
Bertazzoni holds a Master’s Degree in Industrial Engineering from the University of Modena, Italy. Nicola started his professional career in the automotive business, working for the joint venture between General Motors and Fiat, prior to holding management positions at Fiat Group in Italy, and Toyota Europe HQ in Belgium. In 2008 he joined the 6th generation family-owned major appliance business. After serving in multiple roles, he assumed the position of VP Sales in 2012 with a focus on global sales, and set up subsidiaries for the corporation throughout Europe, Asia, and the Americas as part of a business development strategy in the key markets. Nicola is President/Director of all subsidiaries, including Bertazzoni North America Inc., the US & Canadian business unit. In 2021 he assumed the role of Chief Operating Officer for the entire Bertazzoni Group overseeing the company worldwide.
Ken Williams
President, Caesarstone Canada, Concord, Ontario
Williams, who joined Caesarstone in 2016, specializes in building strong teams with core values of high performance, people, innovation, customer focus and credibility. Previously, he held various senior executive level positions, including Executive Vice President of Sales and Marketing in a number of Masco Corporation divisions and general management roles at Fortune Brands, Rehill Company Ltd. and Thorn Stevenson Kellogg Management Consultants. Williams holds a Bachelor’s Degree in Business Administration from Trent University in Ontario, Canada.
Scott Edmunds
Sr. Vice President of Marketing, Kohler Co., Kohler, WI
Scott is responsible for overall Kohler Co. brand marketing strategy and execution across the Kohler Co. family of businesses. This includes Performance, Digital, Channel and Campaign Marketing strategies for omni channel sales targets for all businesses and product categories for Kohler and Sterling brand across DTC, Retail/E-tail, Professional and Trade Channels. Prior to this role, Scott served as Vice President of Marketing for Global Faucets – Kohler Brand. In this role Scott oversaw the Marketing and Product Development of Kohler Faucets around the globe. He joined Kohler Co. in 2000.
Jill Ehnes
President, Delta Faucet Company, Indianapolis, IN
As President of a multi-brand, multi-category plumbing organization with operations in North America and Asia, Jill Ehnes is responsible for developing and driving the Company’s strategy, expanding the product and category footprint, and delivering superior results while nurturing a culture of innovation and passion for winning together.
Jill joined Delta Faucet Company in 2002 and has held a variety of leadership roles in information services, new product development, customer solutions, human resources, and omnichannel retail. In her previous role as vice president, omnichannel retail, Jill developed an interconnected, decision-maker focused strategy and mindset to quickly respond to changing business and market conditions ensuring a seamless omnichannelpurchase experience. Jill also led the acquisition of Kraus, a leading brand of sinks, faucets, and related accessories, and introduced Delta® branded sinks. Additionally, she served as vice president of human resources from 2012 to 2019, where she designed and executed the DFC strategic planning process, created and implemented the Company’s employer brand, and led human resources through significant transformation.
Michael Gross
Senior Vice President, Whirlpool, Benton Harbor, MI
Michael was named Senior Vice President, Product Marketing for Whirlpool Corporation in 2023, leading product marketing inclusive of merchandising, strategy and product delivery engineering for the North American business, which exceeds $10+ billion in annual sales.
In his 17 years with Whirlpool Corporation, he has held roles of increasing responsibility including Sales roles for Lowe’s, Maytag Stores, and Retail/Builder Channels, Director of Product Marketing for the US Cooking business, Merchandising, Operations, Brand Marketing, General Manager for KitchenAid Small Appliances and most recently, Vice President for the Lowe’s Business. Prior to joining Whirlpool, he was employed by the NBA, Orlando Magic and has also held leadership positions with REICO Kitchen and Bath (a Mid-Atlantic retailer).
Peri Friedman
COO, Fabuwood, Newark, NJ
Peri Friedman is the Chief Operating Officer (COO) at Fabuwood, a leading semi-custom cabinetry manufacturer. With 14 years at Fabuwood, Peri has been instrumental in driving innovation and operational excellence across production, technology, sales, and logistics. She is known for implementing lean manufacturing practices and integrating advanced technologies, fostering a values-driven, customer-centric culture that empowers teams and enhances customer satisfaction.
Her influence is evident in every aspect of Fabuwood’s operations. From fostering a fiercely dedicated team to maintaining a fast-paced environment and encouraging transparent feedback, Peri has been a driving force behind the company’s distinctive culture. She also led the acquisition and integration of Plain & Fancy, significantly expanding Fabuwood’s market presence and further solidifying its leadership in the cabinetry industry.
With a collaborative leadership style and a commitment to strategic growth, Peri has positioned herself as a key contributor to Fabuwood’s success. An advocate for innovation and continuous improvement, she is recognized for her ability to build strong industry relationships, drive meaningful change, and deliver results that align with the company’s long-term vision.
