Six learning tracks cover subjects from K&B trends to business management.
By Nicholas Tamarin
NKBA | KBIS’s Voices from the Industry (VFTI) conference, generously presented by Title Sponsor Floor & Decor, provides attendees with an invaluable opportunity for professional development and career growth with more than 70 sessions across six learning tracks. The CEU sessions will be held in the North Hall of the Las Vegas Convention Center (LVCC) during KBIS 2025, February 25 – 27. In addition to being available in person, hybrid and virtual sessions will be available on-demand post-show through the end of 2025 to any attendee registered for the VFTI conference. On-demand content will also be available for purchase on NKBA.org.
Get more details and register here for VFTI at KBIS 2025>
The VFTI conference features the following engaging, interactive and can’t-miss sessions:
K&B Trends
Design Has Gone to the Dogs…and Cats!
Tuesday, February 25 | 10:45 am to 11:45 am, Room No: N260
Candace Rudd, General Manager, Two30Nine by Decor
Our pets hold a special place in our lives, and now more than ever, our homes are reflecting just how important they are. We will explore incorporating pet spaces into design projects, and the growth of the product category around building dedicated pet spaces into the home.
Building & Remodeling
Winning Contractor Partnerships: Collaboration for Mutual Profitability
Tuesday, February 25 | 12:30 pm to 1:30 pm, Room No: N254
Cerissa McKinnis, Interior Designer, Industrious Interiors
Learn essential strategies for building strong relationships with contractors to ensure financial security and project excellence in the design industry. Discover how to identify reliable partners through effective vetting processes, including interviews and reference checks. Gain insights into different billing methods and communication strategies to enhance client satisfaction and profitability.
This session features real-life case studies highlighting the impact of successful contractor collaborations on project outcomes. Explore practical tips for navigating conflicts and maintaining productive relationships that contribute to long-term business success.
Join us to master the art of contractor management and elevate your project management skills. Don’t miss out on acquiring the tools to foster lucrative partnerships that drive your design business forward.
*There are two chances to attend the above session, the second is Thursday, February 25 | 2:15 pm to 3:15 pm, Room No: N254.
Design
Hydrotherapy to Hydration: Enhancing Home Wellness with Water Solutions
Wednesday, February 26 | 2:15 pm to 3:15 pm, Room No: N262
Paula Kennedy, CMKBD, Founder, Timeless Kitchen Design
This seminar will delve into the transformative power of water in residential design, from hydrotherapy to hydration. Participants will explore the benefits of water therapy, including steam, hot, and cold-water treatments, and understand how to integrate these into home environments for optimal wellness. The session will also cover the importance of water quality, whole-home filtration systems, and advanced kitchen technologies like insta-hot faucets and connected appliances for water purification. Additionally, we’ll explore the psychological and emotional benefits of water, focusing on biophilia and its calming effects on the mind and body. Join us to discover how water can elevate residential design and enhance everyday living.
Hot Topics
Tuesday, February 25 | 10:45 am to 11:45 am, Room No: N252
Christopher Grubb, President, Arch-Interiors Design Group
Celebrity designers have long been involved in licensing deals, but recently there has been a shift in how collaborations are approached within the industry. Manufacturers now prioritize talented interior designers who not only reach customers but also drive repeat business.
Christopher Grubb, founder and President of the award-winning firm Arch-Interiors and director of two product design studios in Beverly Hills, California, brings a wealth of experience with seven licensing partnerships. He will discuss how he initiated and pursued these collaborations, establishing himself as a brand in product design. Topics include the development process, time and energy investments required, financial considerations, and potential returns.
For those interested in understanding the intricacies of licensing or exploring new opportunities, Grubb offers insights based on his transparent approach with colleagues. Discover more about navigating the dual roles of interior designer and licensed product designer.
Marketing
Architectural Photography Creates Magazine-Worthy Photos
Tuesday, February 25 | 10:45 am to 11:45 am, Room No: N258
Adam Gibson, President, Adam Gibson Design
You put tons of effort into creating great projects, but do you employ photography that best represents your exquisite designs? Do your images compare to those in international design magazines? This program will explain the difference between hiring a photographer and hiring an architectural photographer.
Translating your vision into imagery is a detailed process that directs the viewer’s eye to what you want them to see. Whether exteriors or interiors, you’ll learn how some get it wrong and how to avoid those mistakes. Learn from a Certified Professional Photographer with a dual career as an architectural designer.
Leadership & Management
Hire & Inspire: How Authenticity Drives Recruitment and Retention
Tuesday, February 25 | 9:00 am to 10:00 am, Room No: N254
David Shove-Brown, Partner, //3877
Join David Shove-Brown as he unveils the secrets to fostering a vibrant company culture that drives brand identity and fuels competitive advantage in today’s dynamic marketplace. Through his rich leadership experience and infectious energy, David shares actionable insights on empowering employees to shape their careers, fostering genuine office interactions, and creating a culture that attracts top talent and loyal clients alike. Discover how to leverage your company’s culture not just as a tool for internal engagement and retention, but as a powerful magnet for external marketing and growth.
On-Demand Only
The Social Kitchen: Getting the Party Started with Intelligent Entertaining Essentials
Thursday, February 27 | 5:00 pm to 5:00 pm, Room No: N/A – On-Demand Only
Jessica Petrino Ball, Director of Trade Engagement and Education, AJ Madison
Engaging prospective clients by discussing holidays, entertaining, and hosting guests is a powerful way to spark conversation and earn their business. Remodelers are now prioritizing transforming homes into luxurious retreats, integrating amenities akin to those found in high-end resorts. Central to this transformation is the kitchen, where cutting-edge appliances and innovative designs cater to the culinary preferences and storage needs of the family chef, making cooking and entertaining a thrilling experience. Additionally, discussions should encompass amenities throughout the home, including overnight accommodations and outdoor recreational spaces, offering limitless possibilities for creativity and customization. Let’s help clients envision and create dream homes that combine aesthetic appeal with functional practicality, ensuring every gathering is memorable and every day feels like a getaway.
*Also in Hot Topics track
Get more details and register here for VFTI at KBIS>
