The CEO of NKBA Global Connect member Edwood discusses his company’s unique product and plans for growth in North America.
By NKBA Staff
“We are oak.”
That’s the motto of Edwood Sp.zo.o., a leading producer of oak products for kitchens, baths, interior and exterior applications, stairs and sound-baffling panels. The 26-year-old company, based in Biala Podlaska, Poland, is a member of NKBA Global Connect and exhibited at KBIS 2026 in Orlando, where it strengthened its ties to North American dealers, shared its vision for creating “quiet luxury,” and reinforced its commitment to biophilic design and manufacturing.
“Joining NKBA Global Connect was a natural step in Edwood’s evolution as we expand our presence in the North American market,” said CEO Daniel Tomaszuk. “As a manufacturer deeply rooted in the philosophy of biophilic design, we recognize that the U.S. market — especially the kitchen and bath sector — is increasingly shifting toward authentic, natural materials that promote well-being.”
Edwood is a leading European processor of precious hardwoods, combining precision craftsmanship with a visionary approach to design. The foundation of the company’s operations is sustainable forest management. Raw materials are obtained exclusively from certified sources (FSC, PEFC), based on resources from the Polish State Forests and selected wood from sawmills in the U.S. and Canada.
At KBIS, it presented an ecosystem of products that redefine modern interiors:
- Oak Sinks and Wellness Furniture: under the Edwood Home label, its sinks and furniture are crafted entirely from solid oak and redefine the bathroom as a home spa. Thanks to natural tannins, oak exhibits antibacterial properties, and its thermal properties eliminate thermal shock, providing a consistent “warm touch.”
- Acoustic Panels with Solid Wood Slats: A new product dedicated to relaxation and quiet zones. Solid oak wood slats not only introduce a luxurious aesthetic but physically improve the acoustic quality of the interior, eliminating reverberation and creating a soothing microclimate in wellness and spa areas.
- Thermo Butcher Countertops: A groundbreaking solution for indoor or outdoor kitchens and BBQ areas, Edwood’s Thermo-Wrapped Ash is created through a thermal treatment process that makes the wood resistant to biological degradation and changing weather conditions, maintaining its elegant appearance for years.
- Solid Floating Oak Stairs: A structure based on oak steps anchored to the wall and supported by a glass balustrade. This is synonymous with modern design, combining the monumentality of oak with visual lightness.
Edwood operates in over 30 countries, collaborating with top designers across Europe — from minimalist Scandinavian design to sophisticated Italian elegance. “This gives us a unique perspective on the subtle differences in global aesthetics,” Tomaszuk noted. “Our goal at KBIS was to ignite a new chapter: co-creating exclusive furniture collections with American designers. We are eager to merge our European craftsmanship with the bold, expansive trends of the U.S. premium residential segment.
“For us, being part of Global Connect isn’t just about business growth,” he added, “it’s about building lasting relationships with artisans, architects, and manufacturers who share our passion for bringing the healing power of nature back into the heart of the home.”
Tomaszuk talked about his company, its KBIS and Global Connect experiences, and its goals for the North American market.
NKBA: What are some unique qualities and key advantages of your products?
Daniel Tomaszuk: Our concept of quiet luxury offers customers products with unique acoustic and thermal characteristics that composite materials or ceramics can’t provide. Oak promotes a state of relaxation, its natural properties allow homeowners to reduce the use of chemicals, and oak panels and sinks are natural sound absorbers. The sound of water hitting oak is soft and hollow, which is crucial when designing for quiet luxury. Our Thermo Technology expands our portfolio to include outdoor projects with highly durable natural wood. Edwood products are compliant with biophilic design, in response to growing demand for materials that reduce stress and improve hygiene. And our acoustic panels and stair components are easy to install, optimizing carpenter time while maintaining the highest precision.
NKBA: Why did you decide to join Global Connect?
DT: We decided to join the NKBA community for three primary reasons:
- A Shared Vision of Excellence: NKBA represents the gold standard in the industry. As experts in premium hardwoods like European oak and ash, we want to provide designers and builders with the highest quality components that meet the rigorous demands of modern American homes.
- Innovation and Adaptation: Participation in events like KBIS showed us the massive potential for our specialized products, such as our Thermo Ash for outdoor BBQ kitchens and our ‘floating’ oak stairs. Global Connect provides us with the insights needed to tailor our European craftsmanship to the specific functional and aesthetic needs of U.S. designers.
- The Wellness Revolution: We believe that the future of interior design lies in biopsychology and sensory wellness. Our Edwood Home and Edwood Wellness collections, featuring solid oak washbasins and acoustic slat panels, are designed to reduce cortisol levels and create an atmosphere of quiet luxury. NKBA Global Connect is the perfect platform to share this mission with professionals who understand that a home should not only look beautiful, but also actively support the health and relaxation of its inhabitants.
The most critical element of the NKBA Global Connect membership is the instant credibility and common language it provides in a new, vast market. Being part of this elite circle acts as a professional seal of approval; it tells American designers and architects that despite our European roots, we are committed to the same high standards of practice and ethics as the best U.S.-based firms.
If there’s one thing we’d like to emphasize, it’s the profound sense of community and shared passion we’ve felt since joining. For a family-owned company like Edwood, moving into the North American market could feel like a daunting leap, but the NKBA team and the Global Connect network have made it feel like a welcoming homecoming. We want the NKBA community to know that we don’t just bring premium wood, we bring a collaborative spirit.
NKBA: What did you find most valuable about your KBIS experience?
DT: The most profound value of KBIS was the opportunity for direct human connection — being close to our business partners, listening to the nuanced needs of interior designers, and engaging in technical dialogues with the cabinetmakers and installers who bring visions to life. They are our greatest source of inspiration and the true communicators of market needs. Ultimately, our KBIS experience reinforced our commitment to biophilic design. We want American interior designers to see our furniture not just as objects, but as “wellness tools.” In a fast-paced world, we create pieces that let clients slow down and recharge by simply touching the wood’s natural grain. When a homeowner returns to a space we helped create, they should feel a tangible shift in their well-being, fueled by the positive, grounding energy of authentic, natural wood.
NKBA: Did anything surprise you about the show?
DT: What surprised us most — and very positively — was the incredible openness to innovation and the authentic curiosity of the American design community. While we expected a large-scale event, we were truly impressed by how deeply U.S. interior designers and cabinet makers engage with the story behind the material. They don’t just look for a product; they seek a partner who understands the technical challenges of high-end installations.
We were also fascinated by the scale of the premium residential segment and how perfectly it aligns with our Edwood Wellness philosophy. In Europe, we see a strong focus on minimalist purity. At KBIS, we discovered that the U.S. market has a unique way of blending that luxury with a desire for high-performance, heavy-duty solutions.
The most valuable surprise was realizing that the need for biophilic design is universal. Seeing designers’ reactions when they touched our oak surfaces and experienced that grounding, positive energy confirmed that our mission to create ‘wellness tools’ — not just furniture — is exactly what the American market is looking for right now. It was inspiring to see that despite the geographical distance, we share the same goal: creating spaces where people can truly slow down and recharge.
NKBA: Closing thoughts?
DT: We are here to be a resource for designers who want to push the boundaries of what’s possible with natural materials. Whether it’s solving a complex architectural challenge with our ‘floating’ stairs or co-developing a new line of bathroom furniture that speaks to the specific American aesthetic, we are ready to listen and innovate together.
Our experience with Global Connect has shown us that while markets have borders, design inspiration does not. We are excited to continue this journey, learning from the best in the U.S. industry and, in return, sharing the soulful, grounding energy of our European oak and ash with every project we touch. Thank you for opening the door to this incredible partnership.
