VFTI On Demand sessions show how to sell sustainability to clients.
By Nicholas Tamarin
NKBA | KBIS’s Voices from the Industry (VFTI) conference, presented by Floor & Decor, provides attendees with an invaluable opportunity for professional development and career growth with more than 70 sessions across six learning tracks from K&B trends to business management. The CEU sessions were held in the Las Vegas Convention Center during KBIS 2025–but now 55 of the top sessions are available virtually on demand through the end of 2025 to any attendee registered for the VFTI conference by logging in with the email used during your KBIS registration. On-demand content is also available for purchase by anyone who didn’t attend KBIS on NKBA.org.
For April Sustainability Month, we chose the VFTI On Demand sessions that show NKBA | KBIS designers how to best sell sustainability to clients by providing the most effective strategies for communicating the benefits of green choices. Let’s take a look:
Revolutionizing Kitchen Renovation and Embracing Circularity in the Age of Sustainability and Innovation
Jim Gurulé, President & Founder, Bay West Sales & Innovation
Sustainability is not a passing trend— it’s here to stay. The convergence of environmentally conscious homeowners changing government regulations regarding sustainability and the impact kitchen renovation projects have on our environment are a significant threat to the current kitchen renovation business. Explore how kitchen renovation professionals (designers, architects, contractors, project managers, suppliers and trade associations) can revolutionize kitchen renovation by ditching the old linear economy (buy, use, dispose) and embracing a circular economy.
This presentation provides real-time data about current market dynamics, existing challenges, and actionable steps and solutions to adopt circular economy principles into your business. A key deliverable of the workshop will be a thorough education about how the deconstruction and donation process for existing kitchen components works and the impact it can have on client experiences and profitability. Participants will learn how the emergence of new technologies and innovations makes this donation process easier and more streamlined. As a kitchen renovation domain expert, inventor, and 5-time patent-holder, Jim Gurulé will share his experiences and the opportunity to combine innovation with the sustainability options available today to make this transition.
Digging Deep Into Sustainability
Sandy Campbell, Designer, Entero Design LLC, and Sienna Hawkins, Designer, Beyond the Surface
Join us as industry leaders in construction to explore the true meaning of sustainability and navigate the complexities of greenwashing. This session offers insights into identifying greenwashing tactics, understanding various sustainable certifications, and utilizing the Lifecycle Assessment methodology to assess the environmental impacts of building materials. Learn how to effectively introduce sustainability to clients and establish internal standards within your company. Gain the knowledge to lead with integrity and drive positive change in the construction industry.
Smart Technology for Aging in Place: Sustainability & Universal Design
Janet Engel, Owner, Home Designs for Life, Ltd, Co.
Join Engel for an insightful session exploring how smart technology and sustainable practices intersect with aging in place. As an occupational therapist and certified Aging in Place specialist, she’ll share innovative solutions that empower older adults to live independently while promoting environmental responsibility.
Discover the latest in smart home technology, from voice-controlled appliances to energy-efficient systems designed to enhance accessibility, safety, and comfort. Learn practical applications that simplify daily routines and reduce energy consumption while minimizing fall risks.
Explore the principles of universal design and sustainable materials, creating inclusive spaces that are adaptable to evolving needs over time. Gain actionable strategies for designing homes that prioritize accessibility, function, and environmental stewardship, ensuring seamless aging in place.
Click here to access VFTI On Demand. For more insights on sustainable kitchen and bath design, visit NKBA’s Sustainability Month page.
