What Homeowners Want: Improving Customer Satisfaction For Greater Profits, Productivity – NKBA


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K+B Trends and Growth

What Homeowners Want: Improving Customer Satisfaction For Greater Profits, Productivity


December 4, 2023


Liza Hausman, VP of Industry Marketing, Houzz

CEUs: .1
What You Will Learn

Are you looking for ways to improve your company’s productivity while increasing profitability? The steps to achieve better business metrics may be tied to overall customer satisfaction! In this session, join Houzz Vice President of Industry Marketing, Liza Hausman, as she shares groundbreaking research into what homeowners say would have most improved their experience working with kitchen and bath remodelers and designers, and discuss how applying the right technology-enabled tools and processes at every stage of a project can empower you to save time, make more money and deliver a 5-star client experience – with far less effort.

Learning Objectives: 

  • Understand the specific areas where homeowners say the kitchen and bath remodeling experience falls short of meeting their needs, and what professionals can do to close this gap.
  • Learn best practices for creating a standout customer experience in the areas of communication, visualization, estimates and proposals, payments, and more.
  • Visualize examples of how simple tech solutions are being applied to successfully deliver a customer who will drive more referrals, recommendations, and great reviews.
Featured Presenter
Liza Hausman – VP of Industry Marketing – Houzz

Liza Hausman is Vice President of Industry Marketing at Houzz, an innovative residential building and design platform and community.  Houzz has transformed the process of home design in the luxury market and beyond by applying mobile, visual and other technologies that are driving design in today’s digital age. Ms. Hausman is a frequent speaker at design events across the country, from High Point Market to the Kitchen & Bath Industry Show (KBIS), and is a board member of the Home Improvement Research Institute (HIRI) In her role at Houzz, Ms. Hausman is focused exclusively on the trade community, from architects, interior designers, and luxury builders to brands and manufacturers. Ms. Hausman has experience spanning advertising, consulting, marketing and social strategy for Fortune 500 brands and a host of innovative startups, and shares her expertise on topics ranging from brand-building to the economic and structural trends that are changing the home design and construction industries.  Ms Hausman graduated from the University of California at Berkeley and earned her MBA from Northwestern’s Kellogg School of Management. Over decade-long tenure at Houzz, she’s brought in architects as well as interior and landscape designers to create a special home for herself and her husband, two children and dog Suki in Palo Alto, California.

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