What You Will Learn
Is the market for residential remodeling and design growing or slowing? How is the post-Covid consumer thinking and acting differently? In this session, Liza Hausman, Vice President of Industry Marketing at Houzz, the leading platform for home remodeling and design, will share the latest research on massive macro-trends in consumer behavior, and what homeowners want – and expect from the residential design industry.
Attendees will come away with a better understanding of their customers and prospects, what they want for their homes as well as from the experience with their designers. Armed with insights gathered from Houzz’s community of more than 70 million homeowners and home design enthusiasts, and over 3 million industry professionals, Ms. Hausman will also report on leading project trends and design preferences, including those influenced by technology, health, and accessibility.
Learning Objectives:
- Discover what demographic and consumer behavior shifts are impacting residential remodeling and design.
- Find out how physical and mental health are influencing homeowners’ design preferences.
- Learn how to leverage technology to meet changing homeowner demands and deliver five-star customer service with less effort.
Featured Presenter
Liza Hausman
Liza Hausman is Vice President of Industry Marketing at Houzz, an innovative residential building and design platform and community. Houzz has transformed the process of home design in the luxury market and beyond by applying mobile, visual and other technologies that are driving design in today’s digital age. Ms. Hausman is a frequent speaker at design events across the country, from High Point Market to the Kitchen & Bath Industry Show (KBIS), and is a board member of the Home Improvement Research Institute (HIRI) In her role at Houzz, Ms. Hausman is focused exclusively on the trade community, from architects, interior designers, and luxury builders to brands and manufacturers. Ms. Hausman has experience spanning advertising, consulting, marketing and social strategy for Fortune 500 brands and a host of innovative startups, and shares her expertise on topics ranging from brand-building to the economic and structural trends that are changing the home design and construction industries. Ms Hausman graduated from the University of California at Berkeley and earned her MBA from Northwestern’s Kellogg School of Management. Over decade-long tenure at Houzz, she’s brought in architects as well as interior and landscape designers to create a special home for herself and her husband, two children and dog Suki in Palo Alto, California.
Sponsor Highlight
Blum
The Blum name stands for quality, innovation and great customer service. We manufacture hardware that makes working in the kitchen easier. Each of our products has been designed carefully, with the customer experience in mind, and research to back them. We specialize in engineering and manufacturing concealed hinges, drawer systems and systems for lift-up doors. From our touch-to-open technology, to the soft-closing door or drawer, our hardware helps modernize the kitchen experience.
