Marketing Online: Mastering the Shift to Video – NKBA


Sales + Marketing

Marketing Online: Mastering the Shift to Video


January 25, 2023


Lori Dolnick , Senior Vice President, Frank Advertising

CEUs: .05
What You Will Learn

It’s no secret that videos have become the most popular choice for content consumption today. Tik Tok just surpassed YouTube in average watch time per user. Instagram is essentially a video platform. Using video on your website can increase conversions over 86% and organic search by 157%.

Now is the time to “up your video game”. If you are a business owner, brand, marketing, or social media manager – or like many, all of the above – you need to know how to generate engaging video content for your website, social platforms, customer service and ongoing marketing.

During this session, you will:

  • Identify best practices for 2023 for each social platform in terms of length and content to gain views and engagement.
  • Examine live, short form and long form videos – when to use them and what to know.
  • Recognize how to tell your story in video form and the tools and equipment needed to get started.
Featured Presenter

Lori Dolnick – Senior Vice President – Frank Advertising

Lori Dolnick is a 30+-year public relations and marketing professional. She has proven strategic management experience on global brands such as BLANCO, Poggenpohl, Tile of Spain, Infinity Drain, EuroChef Appliances, Top Knobs, Miele, SMEG, LAUFEN, Portmeirion and Therapedic International.

She joined the noted home design agency Frank Advertising in 1995 and is currently Senior Vice President. Prior to Frank Advertising, Ms. Dolnick was a senior account manager for one of the world’s best-known brands at the Leo Burnett Company – McDonald’s.

She has won numerous awards for her copy writing plus strategic execution of public relations and social media: 2x Winner of Golden Thinker, APEX, Telly, MarCom Creative and Event Technology.

Ms. Dolnick also served as an adjunct marketing professor at Rider University and is currently the Chair of the Marketing Advisory Board. She also serves as Technology Chair on the Board for WithIt, Steering Committee for DIFFA’s (Design Industry Foundation Fighting Aids) Specify with Care program and is an active presenter and writer on today’s marketing trends. Recent speaking engagements include Coverings, WithIt National Conference, KBIS and the BOLD Summit. She has been published and quoted in KBDN and K+BB (Collective Contributor).

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