What You Will Learn
The game has changed. While competitors chase traditional SEO, smart contractors dominate local search with AEO (Answer Engine Optimization) – the evolution beyond SEO reshaping how customers find contractors in 2026. The AEO Revolution: Why Google’s AI now prioritizes direct answers over website rankings – and what this means for your business. Local Domination Strategy: How to leverage Google Maps, Local Services, and AI responses to capture ready-to-hire customers.
New Authority Signals: The trust factors that make Google’s AI recommend YOUR business over competitors. Remodeling-Specific Tactics: Proven strategies for kitchen, bath, and addition contractors to dominate AI-powered and voice searches. With 73% of homeowners starting their contractor search on Google Maps, traditional SEO is becoming obsolete. AEO positions your business as the definitive answer to homeowners’ remodeling questions. Leave this workshop with a clear roadmap to outrank competitors still playing by old SEO rules.
Learning Objectives:
- Understand AEO and how it’s replacing traditional SEO in local search and AI-driven results.
- Apply AEO tactics to optimize Google profiles, create answer-focused content, and capture voice search traffic.
- Use remodeling-specific strategies to build trust signals and dominate local AI search for kitchen, bath, and addition services.
Featured Presenter
Rathna Ramakrishnan, CEO, Remodeler Digital
Rathna Ramakrishnan is the founder and driving force behind Remodeler Digital, a specialized digital marketing agency serving remodeling contractors. Her journey in entrepreneurship began in 2013 with the launch of BrainVyne Camps, a children’s education business that she successfully scaled to over $1 million in revenue within just three years — all through strategic digital marketing.
Through years of hands-on experience and working closely with other business owners, Rathna recognized a recurring challenge: remodeling professionals were consistently underserved by generic digital marketing solutions. That insight led to the creation of Remodeler Digital — a purpose-built agency that applies proven, real-world strategies to help contractors grow.
Unlike many agencies that rely on buzzwords and unfulfilled promises, Rathna and her team focus on delivering measurable results. With deep expertise in local SEO, lead generation, and digital strategy, Remodeler Digital empowers general contractors to build a strong online presence and drive sustainable business growth.
