Discovering Custom Kitchen Appliances with Color – NKBA


Color Concepts

Discovering Custom Kitchen Appliances with Color


June 28, 2023


Shae Wilder, Trade Marketing Manager, BlueStar Cooking

CEUs: .1
What You Will Learn

The kitchen has always been the heart of the home, but it is now the new congregating space of a home. In this webinar, Shae Wilder, will teach about consumer behavioral changes and how the appliance industry is adjusting to their needs. These new changes that are occurring in the appliance industry are inspiring many home cooks to value design and functionality.

We will learn about the chef inspired kitchen and how to apply color as a source of inspiration in the kitchen. Finally, you will visually distinguish how to use appliances as a source of creativity when it comes to designing kitchens.

During this session, you will:

  • Learn about the trends of American dining and the major changes happening in kitchen appliance design currently.
  • Gain an understanding on how to maneuver a homeowner’s personality to reflect their personal style in the kitchen.
  • Learn more about the chef-inspired kitchen and how appliances can influence creativity in the home and design.
Featured Presenter
Shae Wilder – Trade Marketing Manager – BlueStar Cooking

With a degree in interior design and passion for architecture, it was no surprise I found myself in the kitchen and bath industry. After spending just shy of a decade as a kitchen designer & project manager in the San Francisco Bay area, it was only natural to continue into the cooking side of the kitchen in appliances. For the past 9 years I have enjoyed working directly with the specifier community providing product knowledge, customization specification resources that they need to complete a seamless project.

Webinar Sponsor

Wilsonart, a world-leading engineered surfaces company, is driven by a mission to create surfaces people love, with service they can count on, delivered by people who care.

Our company, globally headquartered in Austin, Texas, manufactures and distributes High Pressure Laminate, Coordinated TFL and Edgeband, Quartz, Solid Surface, Epoxy, and other decorative engineered surfaces for use in the office, education, healthcare, residential, hospitality, and retail markets.

For more than 65 years, Wilsonart has honored our founders’ promise to provide our customers with industry-leading products and service. We do business in more than 100 countries, operating under the Wilsonart®, Arborite®, Bushboard, Durcon®, KML, Laminart®, Mermaid™, New Leaf™, Polyrey®, Ralph Wilson®, Resopal®, Shore®, Technistone®, and Wetwall™ brands.

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