What You Will Learn
The internet has become the most powerful tool for homeowners and businesses seeking remodeling and design services. The COVID-19 era accelerated the need for a strong online presence, and today, AI-driven marketing is reshaping how businesses attract and engage clients. From AI-powered search engines and personalized content to automation tools that streamline client communication, artificial intelligence is revolutionizing digital marketing. In 2026 and beyond, standing out online is more challenging than ever. AI-driven SEO, predictive analytics, and machine learning are making it possible to reach the right audience with precision. The rise of AI-generated content, conversational marketing with chatbots, and hyper-personalized advertising means businesses must adapt to stay competitive.
In this session, we will explore the latest AI and digital marketing trends shaping the home remodeling industry. You’ll learn three must-use strategies for leveraging AI and digital marketing to generate leads, improve client engagement, and maximize your return on investment in 2026. We’ll focus on the most effective tactics—so you can put your time and resources where they matter most while avoiding trends that won’t deliver real results.
Learning Objectives:
- Understand the digital trends in 2026 that will make your business stand out from the crowd.
- Develop a plan of action to accomplish your marketing goals in 2026.
- Develop a strategy to attract your target audience
Featured Presenter
Jason Lockhart, CEO of Kitchen and Bath Marketing Solutions
Jason Lockhart is an architect/urban planner with over 20 years of experience
in the industry. He has worked on renovation and remodeling projects in both the residential and commercial space, several of which had project cost of over $20 million dollars. Today, Jason is a partner in an architecture/planning
firm (Sinektiks LLC) that specializes in K-12 school design, mixed-use
developments, and university master planning.
In addition to his practical experience, Jason taught in the School of
Architecture and School of Interior Design at Southern University A&M College and Louisiana State University (LSU), where he moved up the ranks and
earned the title of Associate Professor before going back to private practice.
While teaching Jason realized his passion for educating people on the
process of design and business development in the built environment.
After taking on the marketing responsibilities at his architecture firm and realizing the potential for this discipline, Jason decided to create a digital marketing agency, Kitchen & Bath Marketing Solutions (KABMS). Now Jason uses his combined knowledge to develop specialized digital marketing
solutions for the interior design and kitchen and bath industry. Jason is also a
published author and has written a book titled “The Complete Guide to
Internet Marketing for the Kitchen & Bath Remodel Industry:” Jason is also a
NKBA Sales and Marketing Specialist and KABMS is a national CEU provider
(continuing education unit) for the NKBA.
Webinar Sponsor
Duravit is an international company specializing in designer bathroom products like sanitary ceramics, furniture, and bathtubs, founded in 1817 in Germany. The brand is guided by four pillars: Design, Excellence, Responsibility, and Wellbeing, focusing on creating sustainable and high-quality living spaces that combine timeless design with user-centered functionality.
