Developing a Marketing Game Plan for 2024 – NKBA


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K+B Trends and Growth

Developing a Marketing Game Plan for 2024


December 18, 2023 | 12:00 PM ET


Jason Lockhart, CEO, Kitchen & Bath Marketing Solutions

CEUs: .1
What You Will Learn

Online marketing is one of the best ways to promote and showcase your products and services to potential clients with efficiency. Keeping up with the evolving options and preferences in this digital world can be daunting. In this session we will explore the new trends in this digital age and review digital marketing strategies every interior designer and home remodeling company should be using to have success in 2024. We will focus on the digital marketing strategies that work and where you should be putting your time instead of those schemes that will waste your time and only frustrate you with little return on investment.

Learning Objectives: Develop a custom marketing plan to attract your target client next year & beyond. | Know the marketing trends that will help you stand out in your local market. | Understand the fundamentals of marketing success.

Featured Presenter
Jason Lockhart, CEO of Kitchen & Bath Marketing Solutions

Jason Lockhart is an architect/urban planner with over 20 years of experience in the industry. He has worked on renovation and remodeling projects in both the residential and commercial space, several of which had project cost of over $20 million dollars. Today, Jason is a partner in an architecture/planning firm (Sinektiks LLC) that specializes in K-12 school design, mixed-use developments, and university master planning.

In addition to his practical experience, Jason taught in the School of Architecture and School of Interior Design at Southern University A&M College and Louisiana State University (LSU), where he moved up the ranks and earned the title of Associate Professor before going back to private practice. While teaching Jason realized his passion for educating people on the process of design and business development in the built environment.

After taking on the marketing responsibilities at his architecture firm and realizing the potential for this discipline, Jason decided to create a digital marketing agency, Kitchen & Bath Marketing Solutions (KABMS). Now Jason uses his combined knowledge to develop specialized digital marketing solutions for the interior design and kitchen and bath industry. Jason is also a published author and has written a book titled “The Complete Guide to Internet Marketing for the Kitchen & Bath Remodel Industry:” Jason is also a NKBA Sales and Marketing Specialist and KABMS is a national CEU provider (continuing education unit) for the NKBA.

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