NKBA Design Competition Deadline Extended! Submit Your Projects by Oct. 28>

Back
Online Marketing

Business Series: How to Communicate Your Value with Branding

When:

July 12, 2023

Presenter:

Debra Scarpa, Owner and Designer, Home Designer Marketing

CEUs: .1
What You Will Learn

If you aren’t attracting the right types of clients or able to charge enough for your services, your brand might be off. Your brand is more than just your logo…it’s your story, style, work, values, messaging, and the gut feeling that someone gets when they see you online. Join Debra from Home Designer Marketing to get clarity on how to attract higher-value clients with a stronger brand.

During this session, you will:

  • Discuss and learn why is your branding so important.
  • Learn more about first impressions and perceived value.
  • Discover what brand experiences and brand assets are.
  • Explore brand elements that help build trust.
Featured Presenter
Debra Scarpa – Owner & Designer – Home Designer Marketing

Debra Scarpa is an award-winning designer and owner of Home Designer Marketing with over 30 years in the marketing industry. Home Designer Marketing helps interior designers transform their brands to get found online, win their dream clients, & work smarter by streamlining their processes. Our team guides your business to success with custom branding, logos, websites, local SEO, social media, email marketing, and improved processes.

Webinar Sponsor
NKBA

The National Kitchen + Bath Association (NKBA) is a non-profit trade group that promotes professionalism in the kitchen and bath industry. Established in 1963 as a network of kitchen dealers, it has evolved into the premier association of designers, retailers, remodelers, manufacturers, distributors, fabricators, installers, and other industry professionals.

Today, the NKBA represents an unparalleled network of peers, tools and resources designed to support professional growth and business success.

The association’s vision is a world in which everyone enjoys safe, beautiful, and functional kitchen and bath spaces. Our mission is to help make it happen through the creation of marketplaces, networks, affiliations and certifications that raise the level of professionalism by inspiring, leading and empowering each member of our community.

Most Recent

Seamless modern kitchen with integrated Miele wall ovens, island dishwashers, built-in wine fridge, and warm wood finishes
The Built-In Environment: Evolution of Kitchen Design

Oct 29, 2026 | 12:00 - 1:00 PM ET

CEUS: .1

Woman using a wall-mounted smart home touchscreen panel
Smart Home Devices Designers Should Understand

Nov 17, 2026 | 12:00 - 1:00 PM ET

CEUS: .1

Modern grey kitchen with integrated stainless steel appliances and wall ovens
Modern Home Kitchen Appliances: Techniques and Technology

Nov 4, 2026 | 12:00 - 1:00 PM ET

CEUS: .1

Luxury home theater with marble wall, flat screen, and ambient lighting
Home Theaters & Media Rooms: A Design-Forward Approach

Nov 3, 2026 | 12:00 - 1:00 PM ET

CEUS: .1