What You Will Learn
Ignite your passion and take your business to the next level! In this session, Debra Scarpa and Ashley Blaesing will guide attendees through 7 essential steps to achieve clarity in your business.
Step 1: Your Why – Discover the true essence of why you do what you do. Uncover your purpose and reconnect with your deepest passions. When you align your business with your authentic why, you’ll find renewed motivation and an unwavering drive to succeed.
Step 2: Your Who – Define your ideal audience and pinpoint exactly who you want to work with. Identify why they are the perfect fit for your business and why they should choose you over your competitors. By understanding your target market on a profound level, you can tailor your offerings to meet their exact needs.
Step 3: Your What – What problems are you solving? Explore the unique solutions that your business offers and understand how they add value to your customers’ lives. Articulate your offer with clarity and precision, ensuring that potential clients fully grasp the benefits they will receive by choosing you.
Learning Objectives:
- Your Why: Understand why you do what you do, your purpose, and your passion.
- Your Who: Define who you want to work with, why them, and why they should choose you.
- Your What: Understand what problems you are solving and what it is that you offer.
Featured Presenter
Debra Scarpa and Ashley Blaesing
Home Designer Marketing is a team of marketing gurus dedicated to helping design professionals (like you!) showcase their work online and get the results they want. With over 45 years of experience between them, Owner Debra Scarpa and Operations Manager Ashley Blaesing, and their talented team guide your business to success with branding, websites, social media, SEO, email marketing, ads, and improved processes. Through a unique collaborative process based on open communication, quality design, and results-driven marketing, Home Designer Marketing helps streamline your marketing and your day-to-day workload.
