2024 Trends in Kitchens & Baths with Engineered Surfaces – NKBA


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2024 Trends in Kitchens & Baths with Engineered Surfaces


February 20, 2024 | 12:00 PM ET


Gwen Petter, Director of Product Design Brittany Stanley, Senior Product Designer + Team Lead for TFL and Wetwall and Mark Kieckhafer, Director of Residential Sales, Wilsonart

CEUs: .1

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What You Will Learn

Throughout this session, join the Wilsonart team, as they lead you to discover 4 key trends in design for 2024 in Kitchen & Baths: Light & Bright, Crafted Calm, Fresh Heritage, Dark & Moody Luxe. We will dive into different design elements trending in residential and engineered surfaces available to bring them to life. Decipher the differences you need to know about engineered surfaces like laminate, solid surface, quartz, and composite countertops for various applications in kitchens and baths.

Learning Objectives:

  • Learn four key trends in the residential marketplace for 2024 K&B designs.
  • Understand key differences between different engineered surface options available in the market.
  • Walk away with a portfolio sales approach to satisfying customer’s aesthetic, budgetary, and performance needs.
Featured Presenter
Brittany Stanley

Brittany has been with Wilsonart for 1 year after a 9 year career in residential product design for a large flooring manufacturer.  Brittany’s background provides her with a vast knowledge of residential design and color trends. She loves the process of analyzing trends and seeing how to implement them into what she is creating. Brittany is a senior product designer and team lead for TFL and Wetwall for Wilsonart.

Featured Presenter
Gwen Petter

As Director, Product Design, Gwen directs all aspects of design for the North American market, to align with the strategic objectives of the business. She acts as a consultant to the global business units to collaborate and share best practices for Design.  She is the first to tell you that even after 31 years with Wilsonart, each day brings a new learning opportunity, if you keep your ears and mind open!  Over her tenure, her travels have allowed her to gather information from around the world, interact with customers, and gather research for the design business and development process.  These findings, along with input from Product, Marketing and Sales, result in design and product solutions that work for the customer’s needs. Two of her proudest moments involve the incorporation of new technologies at Wilsonart: Digital Print Solutions and Aligned Finishes for HPL

Featured Presenter
Jamie Stoneking

Her official title may be Senior Residential Marketing Manager for Wilsonart Engineered Surfaces, but unofficially Jamie Stoneking is considered a marketing visionary. Dedicated to fostering B2B relationships within the kitchen-and-bath industry by empowering trade professionals to achieve growth, Jamie focuses on tools such as captivating photography, trend blogs and expert influencers to cater to the unique needs of designers, dealers, remodelers, builders and fabricators. Her net goal? To elevate the industry as a whole.

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