What You Will Learn
The presentation “Selecting the Right Marketing Strategy for Your Remodeling Business in 2026” provides a comprehensive roadmap for design and remodeling companies to thrive in a competitive and uncertain marketplace. A central theme is the importance of knowing your ideal client and tailoring marketing strategies accordingly. The presentation walks through the advantages, disadvantages, and best practices for various marketing channels. Each channel is evaluated for cost, effort, effectiveness, and scalability, allowing remodelers to prioritize approaches that align with their resources and goals.
Website optimization is emphasized as a foundation for marketing success. A visually appealing website alone is insufficient; conversion-focused design, calls to action, authentic images, and follow-up systems are critical to turning visitors into projects. The presentation also covers operational essentials such as follow-up processes, CRM utilization, tracking tools, and the role of AI in planning and executing marketing campaigns. AI is positioned as a powerful ally in identifying opportunities, automating workflows, and guiding data-driven decision-making.
Ultimately, the presentation underscores that success in 2026 will come from balancing resilience with innovation: understanding your market, choosing the right channels, leveraging technology, and staying consistent in client communication.
Learning Objectives:
- Identify and evaluate the most effective marketing channels for your ideal client.
- Learn how to optimize websites and marketing systems for higher lead conversions.
- Explore how AI tools can streamline planning, tracking, and marketing implementation.
Featured Presenter
Jason Lockhart,
CEO of Kitchen & Bath Marketing Solutions
Jason Lockhart is an architect/urban planner with over 20 years of experience in the industry. He has worked on renovation and remodeling projects in both the residential and commercial space, several of which had project cost of over $20 million dollars. Today, Jason is a partner in an architecture/planning firm (Sinektiks LLC) that specializes in K-12 school design, mixed-use developments, and university master planning. In addition to his practical experience, Jason taught in the School of Architecture and School of Interior Design at Southern University A&M College and Louisiana State University (LSU), where he moved up the ranks and earned the title of Associate Professor before going back to private practice. While teaching Jason realized his passion for educating people on the process of design and business development in the built environment.
After taking on the marketing responsibilities at his architecture firm and realizing the potential for this discipline, Jason decided to create a digital marketing agency, Kitchen & Bath Marketing Solutions (KABMS). Now Jason uses his combined knowledge to develop specialized digital marketing solutions for the interior design and kitchen and bath industry. Jason is also a published author and has written a book titled “The Complete Guide to Internet Marketing for the Kitchen & Bath Remodel Industry:” Jason is also a NKBA Sales and Marketing Specialist and KABMS is a national CEU provider (continuing education unit) for the NKBA.
