What You Will Learn
In this session, you’ll gain a comprehensive understanding of the entire lifecycle of a countertop project—from slab selection to final installation. Denise and Gina will share their combined expertise, covering best practices, trends, and the latest innovations in the industry to help you navigate the decision-making process. You’ll learn about key materials, including natural stone, and explore design elements like edge profiles, integrated sinks, and other custom features that elevate the look and function of your spaces.
Whether you’re an experienced fabricator, designer, or simply someone interested in the countertop industry, this session will offer valuable knowledge and actionable tips to improve your design decisions, streamline your processes, and enhance the overall client experience. Don’t miss out on this opportunity to master the art of countertops and stay ahead of the trends!
Learning Objectives:
- Understand the processes and life cycle of a stone project from slab selection through final installation, which materials to use where and how all of these things affect cost, timelines and final results.
- Learn what the “of the moment” trends are from industry insiders who lead the way so you can understand what’s involved with each and make informed recommendations for your clients. We’ll talk about fluting, edge profiles, integrated sinks, hood surrounds, induction cooking, under counter charging, trim details and more.
- Properties of Porcelain – since this material continues to experience increased usage in the market, we’ll cover what the best applications are for porcelain, what’s realistic about this product and what kinds of costs are involved.
Featured Presenter
Denise Butchko, Trade Account Manager
Denise Butchko has been building things of beauty since her days in the closet. She switched things up after a trip to Euro Cucina and joined the stone side of the building industry. She currently serves as the Chicago Midwest NKBA Chapter President and works as the Pied Piper of Stone for Precision Stone Design. And the love of her life? Lake Michigan (and the golden retrievers she used to be the mom to).
Featured Presenter
Gina Saran Principal & Owner of Precision Stone
Gina Saran, an eternal optimist & entrepreneur at heart, started Precision Stone Design over a decade ago transitioning from a marketing background in the CPG industry. Gina leads from front, thrives on challenges and champions a positive work environment. In her downtime, you’ll spot Gina serving up aces on the tennis court smashing stress, one rally at a time!
