What You Will Learn
What if your marketing strategy could speak directly to your customers’ hearts and drive measurable results? In the fiercely competitive kitchen and bath industry, standing out requires more than high-quality products—it demands the power of data-driven storytelling. Join Erika MacDonald, CEO & Founder of Engaging New Media, as she unveils how to leverage customer insights to craft personalized narratives that captivate your audience and convert them into loyal customers. This presentation will equip you with actionable strategies to integrate data analytics into your marketing efforts, enabling you to pinpoint customer needs, highlight your products’ unique benefits, and build stories that resonate.
Through real-world case studies and success stories, Erika will showcase how leading brands have harnessed data to achieve significant engagement and sales growth. You’ll leave with practical tools to boost brand awareness, foster customer loyalty, and elevate your marketing campaigns to the next level. Whether you’re an experienced marketer or just getting started, this session will provide the insights you need to revolutionize your marketing strategy and dominate the kitchen and bath market.
Learning Objectives:
- Master Data-Driven Storytelling: Transform customer insights into compelling narratives that drive engagement and conversions in the kitchen and bath industry.
- Implement Proven Marketing Strategies: Learn practical techniques to integrate data analytics into your campaigns for maximum impact.
- Achieve Measurable Results: Gain actionable tools to boost brand awareness, foster loyalty, and increase sales in a competitive market.
Featured Presenter
Erika Mac Donald, CEO of Engaging New Media
Erika is not your typical marketer; she’s a dynamic storyteller who captivates audiences with engaging video content, showcased at ABC News, PBS, and Major League Baseball. As the founder of her video production company, Erika specializes in harnessing the power of data-driven storytelling to help businesses boost their sales and drive maximum impact. Passionate about empowering medium-sized businesses, Erika is an inspiring speaker who transforms complex data into compelling narratives that inspire action and transformation.