What You Will Learn
Sales is the lifeblood of every organization, yet all too often much time, effort, and money is spent with the lack of focus and discipline, yielding poor or insufficient results. Today’s kitchen and bath customers don’t want to be sold; they want to be served and the difference is the tipping point between average and excellence when it comes to keeping your sales pipeline robust and healthy, producing higher closing ratios and profitability.
Getting to that point is a function of disciplined leadership skills that start with a pull style approach versus the traditional push style manipulative approach. The subtle difference, though easily implemented, is a skill that must first be learned and practiced. In this session, Fred Reikowsky will clearly describe how to create the process and deploy the skills necessary to optimize your finite resources, increase closing ratios, and demand higher profit margins.
Learning Objectives:
- Understanding the difference between pull and push systems.
- Learn how to define your sales and marketing process.
- Understand how to deploy pull leadership into the sales and marketing process.
Featured Presenter
Fred Reikowsky
Fred Reikowsky is a Professional Business Coach, Leadership Trainer and speaker. He founded Legacy Business Leaders LLC, a business coaching and leadership training firm, in January 2012 after a 33 year career as a building contractor and 5 years of non-profit leadership in the Middle East. His work overseas focused on developing a micro-business initiative in the Nile River Valley region of Egypt.
Focused primarily on the construction and related industries, Legacy Business Leaders collaborates with business owners, executives and leadership teams to find actionable solutions, overcome chronic problems and optimize profitability.
The Legacy Process is designed to uniquely address the entire spectrum of troublesome business challenges including people, profit, processes, production, and exit / succession planning.
Additionally, Fred is an Area Director with ACT Capital Advisors, providing sell-side Merger and Acquisition advisory services to lower middle-market business owners across all industries.Fred presents regularly at leadership and business development conferences and events throughout the year, including IBS, KBIS, chapter events, Builder 20 Clubs, strategic planning Accelerators for builders, remodelers and K/B professionals nationwide. Fred and his wife Barbara have lived in Northeast Ohio over 30 years and are the proud parents of 5 children and 10 grandchildren.
