What You Will Learn
In this session, Alex Long, Director of Strategic Accounts at EMTEK Products Group, explains the benefits of door hardware personalization and smart lock integration for residential projects.
Together, attendees will dive into the WELL building standard, ADA compliance and how these subjects promote elevated sensory experiences as well as better general welfare for the end users.
By the end, participants will understand the door hardware personalization smart lock technology and how designers can incorporate this into any personalized hardware environments.
Learning Objectives:
- Learn the importance and appreciation for personalized products through the consumers point of view.
- Explore the positive emotional effect product personalization can have on the building occupants.
- Understand the safety benefits of incorporating connected technology for door hardware products.
Featured Presenter
Alex Long
Alex Long is the Director of Strategic Accounts at EMTEK Products Group – a Fortune Brands Innovations Company. He has over a decade of experience leading international sales teams in the decorative plumbing and hardware / building materials industry. Throughout his career, he has been on the Leadership Development Council for Southern Wholesalers Association as well as on the Alumni Advisory and Development Board for the Department of Communication at University of Arkansas at Little Rock.
He has been honoured by being voted “Supply House Times Young Executives” by American Supply Association and “Arkansas Business 20 in Their 20’s.” He is active in his community and has been named “Finest Young Professional” on behalf of his volunteer work at Cystic Fibrous Foundation. He holds a Bachelor of Arts in Communication and Business Marketing from University of Arkansas at Little Rock. He resides in Little Rock, AR with his wife, Sharonda and his son, Jack.
![](https://kb-media.nkba.org/wp-content/uploads/2024/04/alex-long-headshot.jpg)
Sponsor Highlight
Fabuwood
As a leader in semi-custom cabinetry, Fabuwood sets itself apart by delivering a unique blend of superior quality, fast lead times, and competitive pricing. Upheld by their stringent Q12 certification, Fabuwood prioritizes excellence, ensuring each cabinet exceeds industry standards and retains its beauty over time. With an extensive assortment of designs, Fabuwood offers a perfect fusion of style, selection, and exceptional value, catering to a diverse range of aesthetics. Discover More >
![](https://kb-media.nkba.org/wp-content/uploads/2024/02/FABUWOOD-BIO-LOGO.jpg)