Benchmark Sentiment Survey: Special COVID-19 Edition

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Benchmark Sentiment Survey: Special COVID-19 Edition

March 31, 2020

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The purpose of this research report is to provide an objective assessment of the impact that COVID-19 is having on the U.S. kitchen and bath industry – both at the onset of this health/financial crisis and throughout subsequent phases of recovery. The Association will repeat this study periodically to assess the economic ramifications of COVID-19 on NKBA members throughout all phases of the pandemic.

RESEARCH OBJECTIVES

  • Assess the initial impact COVID-19 is having on NKBA members’ businesses.
  • Establish a benchmark of member sentiment and reaction throughout this worldwide health/financial crisis.
  • Determine which factors are currently having the greatest impact on the business operations of NKBA members.
  • Identify and share best practices that can provide inspiration to members seeking to manage their businesses through these difficult circumstances.

METHODOLOGY

Five-minute online survey conducted among all key NKBA member segments.

Data was collected between March 18-24, 2020

Total Respondents . . . . . . .838

Manufacturing . . . . . . . . . . 123

Design . . . . . . . . . . . . . . . . . 363

Building & Construction . . .152

RetailSales . . . . . . . . . . . . . .184

Industry Partners . . . . . . . . 16

Given that the NKBA is an all- industry association, and that each of its member groups faces different challenges as a consequence of COVID-19, the results of this benchmark study are reported separately by segment .