The premium appliance maker known for pioneering cooktop extractor systems is initiating a presence in North America.
BORA, a European manufacturer best known for its cooktop extractor systems, is broadening its scope — in appliances as well as geographic reach. To that end, the owner-managed company has joined NKBA’s Global Connect initiative to start building a presence in the North American market as it introduces innovative products to its lineup.
The German-Austrian company group has developed and manufactured premium built-in kitchen appliances with impressive design standards since 2007. Founder Willi Bruckbauer, a master carpenter, was frustrated by the lack of function and visual appeal offered by hoods available at the time, which were mostly loud, intrusive and unattractive. So, he set out to build vent hoods that were beautiful, quiet and still highly efficient, and founded BORA with the goal of developing a more aesthetically pleasing solution to revolutionize the kitchen as a living space.
Today, BORA is the epitome of effective steam extraction and odor filtration in the kitchen. Its technology combines a custom cooktop and extraction system in one appliance, with personalized configurations that can include surface induction, gas, hyperglass ceramic, stainless steel teppanyaki grill and/or wok cooktop. The BORA exhaust system extracts vapors and cooking fumes with cross-flow suction that maximizes efficiency yet remains quieter than overhead vent hoods. It is suitable for installation in islands or perimeter kitchen countertops.
Besides its cooktop extractor systems, the company also offers a professional steam oven for residential use — the BORA X BO — and several other built-in appliances and accessories.
These are already sold in more than 60 countries and are marketed at a wide range of events, trade shows and in BORA stores. Over 550 employees in Germany and Austria are committed to developing and refining high-quality products. To ensure that products exceed the expectations set by partners and customers, the company focuses on using durable, high-end materials in the manufacturing process. The products are very easy to clean, and with their minimalist, timeless design, fit into any kitchen theme. This makes them immune to fleeting trends, and gives them universal appeal to the tastes of all countries or regions.
BORA has joined the NKBA Global Connect Initiative to learn about the needs and tastes of the North American market and to establish valuable contacts. BORA will be exhibiting at KBIS 2024 in Las Vegas, Feb. 27-29, in booth W2230 (West Hall). Learn more about BORA here.
Disclaimer: Please note that BORA products are not available in the U.S. market at the moment.