NKBA’s July Webinar Series: Universal Design and Online Marketing – NKBA


NKBA’s July Webinar Series: Universal Design and Online Marketing

Blum sponsors universal design webinars, while NKBA | KBIS sponsors business webinars on building your brand, social media presence and more.
By Elisa Fernández-Arias

The design webinars for July, which are free and sponsored by Blum, focus on universal design. They cover a wide range of topics, including cabinetry, technology solutions, the barrier-free shower and more.

In July, our business webinars focus on online marketing. These informative sessions cover how to best build a brand, as well as a strong website and social media presence.

Please note: All webinars begin at 12 noon ET.

Webinar CEU Information for Certification 

Each month, NKBA offers free 60-minute webinars worth 0.1 CEU per event. This is an easy way for designers to collect the CEUs needed to maintain NKBA certification and learn great skills along the way. Participants must engage in 80 percent of each live session to receive CEU credit.

Webinars for June

Design Webinar Theme: Universal Design, Sponsored by Blum

How Cabinetry Impacts Universal Design

Communicating with clients about Aging in Place and Universal Design, while part of an important conversation, can be challenging. On July 11, 2023, learn from Karen Smith, Brand Communications Coordinator at Blum Inc. about the best ways to to shift the conversation to stories of functionality, and also explore cabinet solutions for kitchens and other areas of the home that make spaces easy-to-use for people of all ages and abilities. Register here.

Five Things You Should Know About Universal Design

Explore universal design from new perspectives, including those from two Occupational Therapists, one Realtor and one Manufacturer of Bathroom Safety Products. On July 19, 2023, join presenter Becky Wright, CAPS, Division Manager of Ponte Giulio USA, Carol Chiang, OTR/L, CAPS, ECHM, CHAMP, CEO of Evolving Homes, Heather Brooks, Co-Founder and Content Creator of Customized Aging, and Janet Engel, Owner of Home Designs for Life, Ltd., Co., as they offer their perspectives and guidance on why Universal Design is better for every project. Register here.

Tech, Meet My Parents: Technology Aiding Independent Living

When thinking about independent living, it’s important that designers focus on the “independent” part of the term — and with the use of flawless, integrated technology, older generations can use technology to improve their lives, and feel they are still their own, in their new or renovated homes. In this webinar on July 25, 2023, presented by Paula Kennedy, CMKBD, CLIPP, CACC, Owner of Timeless Kitchen Design, LLC, you will learn about consumer habits and needs, smart technology that benefits the older demographic, the future of tech in the Independent Living category and more. Register here.

Best Practices for Creating Trending Shower Spaces: The Many Benefits of Barrier-Free Showers

In this webinar, you’ll learn about the barrier-free showers design trend, taking a closer look at the benefits that this aging-friendly and now trending solution can bring to a bathroom, as well as a few important best practices that will help you avoid some of the challenges that can arise during construction. Join Barbara Kratus Stark, Sales and Marketing Director at Infinity Drain, on July 26, 2023, as she shares her expertise on barrier-free showers, including ADA compliance, considerations when including these showers in a new renovation project and more. Register here.

Business Webinar Theme: Online Marketing, Sponsored by NKBA | KBIS

How to Communicate Your Value with Branding

Have you recently felt that you aren’t attracting the right types of clients or able to charge enough for your services? If so, your brand might be off. Your brand is more than just your logo…it’s your story, style, work, values, messaging, and the gut feeling that someone gets when they see you online. On July 12, 2023, join Debra Scarpa, Owner & Designer of Home Designer Marketing, to learn more about how to attract higher-value clients with a stronger brand. Register here.

Building a Strong Website & Social Media Presence

With only about 3 seconds to capture your prospects’ attention online, your website needs to build trust and communicate that you can help them. A strong online presence should reflect the quality of your work, tell your unique story, and validate your company. In this webinar on July 18, 2023, led by Debra Scarpa, Owner & Designer of Home Designer Marketing, you’ll learn about what elements your website and social media pages need — and how to use them to build your brand, garner industry authority and attract more clients. Register here.