An interactive workshop with rotating stations showcased three challenges–and plenty of opportunity–for the design community
“Interactive” was the key in our Michigan State Chapter’s event “Designing the Business Behind Design”.
Rather than a traditional lecture format, the creative workshop at Exclusively Cabinets by Cabinetek on March 25th featured a dynamic experience where attendees rotated in small groups between three different stations.
New technology, digital visibility, and rising client expectations mean new challenges in the industry. With that in mind, the Michigan chapter’s goal for the event was to support designers, builders, and other professionals in navigating the evolution of interior design with confidence.
The interactive style created the perfect environment for open discussion, real-world examples, and Q&A. Complimentary professional headshots were also available.
“We prioritized connection just as much as content, and we gave our members the chance to engage with both experts and their peers,” said Michigan State Chapter President Rya Groat.
Each interactive station was dedicated to a critical aspect of modern design business success:
AI for Interior Designers explored how emerging technologies are reshaping workflows–from concept development to client presentations. As artificial intelligence becomes more integrated into creative industries, understanding how to use it effectively can be a powerful competitive edge.
Social Media as a Business Tool shifted the focus to visibility and brand-building. In today’s digital-first landscape, social platforms are essential marketing engines. This session explained how to use them intentionally to attract clients, showcase work, and build a recognizable professional identity.
Professionalism and Client Expectations brought the conversation back to fundamentals. Clear communication, boundary-setting, and delivering a consistent client experience remain at the heart of any successful design business. This station offered practical guidance on managing relationships, building trust, and maintaining a solid reputation.
