We asked a trio of NKBA | KBIS stars for insights into today’s buyer priorities.
By Nicholas Tamarin
Buying a new home is just the beginning. Once the keys are in hand, new homeowners shift their focus from square footage and finishes to functionality, comfort, and personalization. Their post-purchase priorities reveal a lot about how modern homeowners live—and what they value most. In honor of New Homeowner’s Day on May 1—also, of course, International Workers’ Day (or May Day)—we asked a trio of our most active NKBA | KBIS designers how all their clients’ hard-earned money is being strategically deployed on their most important purchases.
McCabe By Design’s Molly Erin McCabe, AKBD, CGP, CAPS, CLIPP says laundry rooms have evolved into a focal point, driven by pandemic-era dissatisfaction. “Hybrid spaces combining mudrooms, laundry, and even pet stations, alongside areas for bathing and seating, are emerging,” McCabe says. “Closets are being seen as canvases for organization, setting a positive tone for the day.” With remote work remaining prevalent, dedicated workspaces, sometimes with separate exterior doors for clients, are in demand, according to McCabe. These workspaces often incorporate features for video calls and may double as meditation rooms, offering a recharging environment. Outdoor living spaces designed for entertainment are also popular, extending the home’s square footage for staycations.
Detail by Design principal Natalia Pierce, CMKBD, stressed the importance of storage solutions and simplicity. “Homeowners often seek to maximize space for ease and convenience, often adding storage that wasn’t part of the original design,” Pierce says. “There’s also a trend towards less clutter, designated spaces for items, and clean lines, like the shift to simpler flat moldings rather than ornate crown ones.” Additionally, advocating for matte or non-reflective surfaces is crucial, Pierce adds. “We all have constant stimulation from a multitude of devices, and we do not need more feedback from our surroundings. Shiny surfaces have reflection and glare, whereas matte or textured surfaces reduce this feedback and are more calming.”
Denean Jackson of D.Nicole Design Studio notes that new homeowners today are prioritizing personalized and functional spaces more than ever. “Many of my clients are asking for upgrades that reflect their lifestyle right away,” Jackson says. “Things like custom kitchen storage, spa-inspired bathrooms, and multi-functional rooms that can evolve with their needs.”
As noted, the post-purchase phase is full of discovery—and opportunity. Tuning in to what homeowners want after the sale is just as important as what they wanted before. By helping them fine-tune their new space, designers are not just supporting a project—they’re building trust and long-term relationships. Here’s our complete list of what new homeowners are asking for after move-in:
1. Custom Storage Solutions
After living in the space for a few weeks, many homeowners realize they need more efficient storage—especially in high-traffic areas like kitchens, closets, and garages.
- Built-in organizers and cabinetry upgrades
- Mudroom cubbies or drop zones
- Pantry systems with pull-out shelving
Why: Organization is key to making a new house feel like home. Custom solutions help reduce clutter and improve daily routines.
2. Outdoor Enhancements
Backyards often become a top focus post-purchase, especially as homeowners look to extend their living and entertaining spaces.
- Landscaping and hardscaping
- Patio furniture and fire pits
- Outdoor kitchens, pizza ovens, or built-in grills
- Shade structures like pergolas or retractable awnings
Why: Creating a welcoming outdoor space is a high priority—whether for relaxing solo or hosting friends.
3. Smart Home Upgrades
Even if the home came with some smart features, many buyers want to expand their systems for full control and convenience.
- Smart thermostats, lighting, and blinds
- Security systems and doorbell cameras
- Home hubs or integrated control systems
Why: Tech-savvy homeowners are investing in efficiency, safety, and automation tailored to their lifestyle.
(Tip: Designers should look to partner with technology professionals, like those from CEDIA, to help bring their clients’ smart home dreams to life.)
4. Energy Efficiency Improvements
After their first utility bills arrive, many homeowners look to optimize energy use and lower costs.
- Additional insulation or window treatments
- Solar panel installation
- Energy-efficient appliances or water heaters
Why: Sustainability remains top-of-mind and energy-efficient upgrades are both eco-friendly and cost-saving.
5. Interior Personalization
Even in a brand-new home, most homeowners want to add their personal touch through design updates:
- Custom paint colors and wallpaper
- Lighting fixture replacements
- Built-in bookshelves or accent walls
- Window treatments tailored to their style
Why: Post-purchase is when personalization truly begins—when owners turn their house into a reflection of their taste.
6. Flex Space Setup
Buyers who initially prioritized square footage often begin tailoring one room to meet work-from-home or creative needs.
- Ergonomic furniture and task lighting
- Acoustic upgrades or privacy doors
- Tech enhancements like Wi-Fi boosters or multiple monitors
Why: A comfortable and efficient workspace is still a must-have for many households.
7. Comfort and Wellness Upgrades
From air quality to spa-inspired features, new homeowners are focused on enhancing well-being.
- Water filtration systems
- Heated bathroom floors
- Air purifiers or upgraded HVAC
- Smart showers or bathtubs with massage functions
Why: Home is where wellness begins—and these small luxuries improve daily living.
