What You Will Learn
Sharing can be challenging; anyone who grew up with siblings or had a school “group” project where they landed most of the work knows firsthand. In a design-based position, sharing our ideas and technical knowledge can be intimidating. We all fear our design work or intellectual property being handed over to the competition or our hard-earned expertise and time wasted by clients with low commitments.
In this webinar, Anneke Huisman, will explore how to build client and builder team trust by sharing the right information in the right format at the right time with the right audience. She will demonstrate how storytelling through the design process can increase communication and lead to improved projects, leading to more pipeline referrals. This session will also address some concerns over AI’s entrance into interior design, intellectual property theft, parting ways with troublesome clients, and managing trade partners along the way.
Learning Objectives:
- Learn how to review and improve your design presentation process to be more engaging.
- Explore and further develop strategies for working with new and existing clients and builders through a storytelling process.
- Develop additional strategies to build trust with clients and builder team members through sharing their knowledge and guidance.
Featured Presenter
Anneke Huisman
Anneke Huisman lives in Grand Rapids, Michigan. She is the volunteer president for the West Michigan NKBA chapter. She began her career as a clinic leader, manager, and designer in retail home improvement, helping builders and DIY homeowners “get more done” for 15 years. Since exiting the retail workforce, Anneke has worked for Standale Home Studio, improving client and builder experiences and relationships. She currently works for KSI Kitchen and Bath in Grand Rapids, helping specialty home builders, independent designers, and individual homeowners with residential design and remodel projects. Anneke enjoys writing educational and design articles for local magazines and has contributed nationally to the KBB blog.
