Introduction to Specifying Solid Wood Surfaces – NKBA


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Introduction to Specifying Solid Wood Surfaces


February 13, 2024 | 12:00 PM ET


Sam Sloane, Strategic Territory Sales Representative, Grothouse

CEUs: .1

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What You Will Learn

This session is designed to provide industry professionals with a thorough understanding of the specificities of wood and how they can be implemented into projects.

Join Sam Sloane of Grothouse, as he provides viewers with history of the company, its founding principles, the steps for specifying wood in designs, and the installation of product. This course provides viewers with the basic tools necessary to specify wood, create award-winning designs in residential and commercial spaces, and increase profits. Topics include wood surface designs, construction types, finishing options, custom applications, and features/benefits.

Learning Objectives:

  • Gain better understanding of the custom wood surfacing industry and to make it easier to specify and/or sell.
  • Better understand wood surface qualities and become well versed in wood topics including construction types, finish, and custom applications.
  • Garner the confidence in the use of wood products in residential and commercial projects, allowing yourself to integrate wood designs into their spaces and to meet clients’ needs more effectively.
Featured Presenter
Sam Sloane

Samuel W. Sloane is a Strategic Territory Sales Representative with Grothouse. With the company since 2020, Sam covers 14 states, and has driven significant growth in Grothouse’s strategic partnerships. Sam’s background in finance, manufacturing, training, and management allows him to assist dealer and designer clients with extensive personal and professional knowledge.  Sam graduated from the University of Vermont, followed by studies at Middlebury College. He lived and worked in a number of varied international locations, including Italy, Spain, Russia and Hungary. Since 2001 he has resided in Texas, with connections to Fort Worth, Abilene and Houston. He enjoys traveling, hiking, scuba diving, listening to music, grilling, and spending time with family.

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