What You Will Learn
In this session, NKBA’s Social Media Manager, Helen Ross, will dive into the four main pillars behind a successful social media presence. The four pillars include Creating Content, Engaging your Audience, Measuring your Success and How to Adapt to the Changing Online Landscape.
Learning Objectives:
- Understand why content is a vital and necessary component for not only a visually appealing profile but also one that helps generate a connection between you and your audience.
- Comprehend why starting with a strategy and basic KPI’s will ensure you stay on task and amplify your business’s voice.
- Know how to successfully adapt to changing trends and platforms will ensure longterm growth.
- Hone in your content creation skills and learn how to enhance your online presence to expand your repertoire, clientele and followers.
Featured Presenter
Helen Ross
Helen Ross has been NKBA’s Social Media Manager since 2022; armed with a strategic mindset and a keen eye for trends, she specializes in crafting content that not only resonates with our audience but also sparks conversations that build lasting connections in our community. Her background includes hands-on experience in kitchen and bath marketing, neuro-scientific/psychological/traditional market research and trade show coverage.
