Digging Deep into Sustainability
As leaders in the construction industry, it is important to not only deliver exceptional projects to our clients, but also to introduce them to sustainability as a concept and the impact design choices on their projects have on the world at large. To do this, we first must educate ourselves as design professionals about what sustainability truly means.
There is a lot of greenwashing of products and materials in our current market that can be difficult to decipher and this presentation will start by teaching you how to sift through the “noise” manufacturers present to the industry about their products. There are various sustainable certifications, but what are they certifying? Who are they protecting, the planet or manufacturers? Participants will explore various sustainable building and finish materials, learning how to dig deep and uncover the truth about them using Lifecycle Assessment methodology. Real-world examples will illustrate hurdles our design team has had to overcome and how sustainability can be integrated into your design projects for healthier outcomes.
To truly lead as design professionals in sustainability, we must also be adept at communicating these concepts to clients. This part of the presentation will provide effective strategies for introducing sustainability to clients, emphasizing its benefits and long-term value to them and how their decisions can affect human health, the health of the planet, or both. Additionally, participants will learn how to create and implement sustainability standards within their own companies that can be incorporated into every project.
By the end of this presentation, participants will be equipped with the knowledge and tools to make informed, sustainable design decisions in their kitchen and bath design projects, while also driving positive change with their clients, their company, and, by extension, the entire construction industry.
Learning Objectives:
- Understand how to deep dive and research sustainability thorough.
- Learn how to bring up the topic of sustainability with your clients with confidence.
- Learn how to set standards and incorporate sustainability into your company.
Digging Deep into Sustainability
Sandy Campbell, LEED AP
Sandy Campbell is an Interior Designer who has specialized in sustainable residential and commercial design for over 25 years. She has participated as a speaker at various venues, schools and architecture/ design firms and has been interviewed by publications on the topic of sustainability.
As owner and principal Interior Designer of her own firm, Entero Design, in Seattle since 2000, Sandy has been using her expertise to help clients create healthy sanctuaries for healthy lifestyles. She is a NCIDQ certified designer, and a LEED accredited professional. Sandy has been a member of NKBA, IIDA Northern Pacific Chapter as a professional member, the Northwest Eco-building Guild, and the US Green Building Council. Sandy participated in EnvironDesign, GreenBuild, GreenWorld®, Built Green, What Makes it Green as a chair or committee member for 10 years.
After graduating with honors from Ringling School of Art and Design in Florida, Sandy entered the field of residential design. She continued her career in hospitality, commercial, and residential design. Sandy has focused her effort since 1997 on sustainable design and continues her passion, research and education on environmental building methods, materials, finishes, and products.
