Crafting Compelling Stories: Igniting Emotions and Driving Impact – NKBA



Crafting Compelling Stories: Igniting Emotions and Driving Impact


August 6, 2024 | 12:00 PM ET


Debra Scarpa, Owner and Ashley Blaesing, Operations Manager of Home Designer Marketing

CEUs: 0.1

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What You Will Learn

Are you ready to take your brand storytelling to the next level? In this session, Debra Scarpa and Ashley Blaesing, will dive deep into the art of storytelling and its powerful impact on building brand trust, resonating with your target audience, and driving impactful results.

Storytelling is a timeless art that has been used for centuries to captivate audiences and convey powerful messages. In this webinar, attendees will explore the principles behind effective storytelling and how it influences emotions. By understanding these principles, you will be equipped with the tools to create compelling stories that not only engage your audience but also build trust in your brand.

But storytelling is not just about creativity and imagination; it requires practical techniques to truly resonate with your target audience. During this webinar, the Home Designer Marketing team, will share proven techniques that will help you craft stories that connect with your audience on a deeper level. From creating relatable characters to incorporating emotional triggers, you will learn how to make your stories memorable and impactful.

In addition to mastering the art of storytelling, attendees will also discuss strategic ways to incorporate storytelling into your marketing efforts. Storytelling can be a powerful differentiator for your brand, setting you apart from your competitors. By infusing storytelling into your marketing campaigns, you will increase customer engagement, foster brand loyalty, and ultimately drive impactful results.

Learning Objectives:

  • Understand storytelling principles and how it influences emotions; enabling you to build brand trust
  • Learn practical techniques to craft compelling stories that resonate with your target audience and build trust.
  • Learn how to strategically incorporate storytelling into your marketing efforts to differentiate your brand, increase customer engagement, and drive impactful results.
Featured Presenter
Debra Scarpa & Ashley Blaesing

Home Designer Marketing is a team of marketing gurus dedicated to helping design professionals (like you!) showcase their work online and get the results they want. With over 45 years of experience between them, Owner Debra Scarpa and Operations Manager Ashley Blaesing, and their talented team guide your business to success with branding, websites, social media, SEO, email marketing, ads, and improved processes. Through a unique collaborative process based on open communication, quality design, and results-driven marketing, Home Designer Marketing helps streamline your marketing and your day-to-day workload.

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