New Senior-Level Promotions Reflect Strategic Focus on Business Development, Operations, and Global Marketing
Bethlehem, PA – January 14, 2025 — The National Kitchen & Bath Association (NKBA), the authority on the residential kitchen and bath industry and owners of the Kitchen and Bath Industry Show (KBIS), is proud to announce three significant leadership appointments as part of its strategic vision to foster innovation, expand globally, and elevate KBIS, the industry’s premier trade show.
Geraldine Morrison, a seasoned business leader and industry expert, has been appointed Chief Partnerships Officer, Domestic & Global Brands. With a proven track record in general management and P&L leadership at top-tier companies like Samsung, Lixil, Phillips, and Sprint, Geraldine brings extensive expertise to this critical role. She holds an MBA in Marketing and a Mini-MBA in Social Media Marketing from Rutgers University. Geraldine will focus on global integration and business growth, ensuring NKBA continues to strengthen its position as the central hub for the industry.
In 2024, Deb Webb assumed the role of Executive Vice President, Operations and KBIS, overseeing the management and execution of KBIS and all NKBA domestic and global events, including the strategic partnership with KBIS co-location partner, the National Association of Home Builders (NAHB) with the International Builders Show (IBS) for Design and Construction Week. With a strong commitment to customer-centric operations and a deep understanding of event management, Deb is dedicated to exceeding expectations. Her expertise ensures NKBA continues to deliver exceptional experiences across all platforms and her operational acumen ensures Association events set the standard for the industry. Prior to joining NKBA, Deb was SVP of Event Operations with Emerald, NKBA’s KBIS show management partner.
Heather Shannon joined NKBA as the Senior Director of Marketing. In 2024 she was promoted to Senior Vice President of Strategic Growth to help support the organization’s focus on international relations. The addition of Geraldine to the Leadership Team, focusing on global integration and business growth, has now allowed Heather to fully concentrate her efforts as the Senior Vice President, Marketing & Communications. In this role Heather will lead both global and domestic marketing efforts, leveraging her vast experience, most recently from her leadership position at longtime NKBA member Perlick, to enhance brand visibility and amplify NKBA’s impact across the industry.
“These appointments reflect our unwavering commitment to excellence and growth,” said Bill Darcy, Global President & CEO of NKBA. “This is a pivotal moment for NKBA. Our industry is evolving rapidly, and with this team, we are well-positioned to drive success for our members, partners, and the broader residential design community. I am excited for what lies ahead as we build on our legacy while looking toward the future.”
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About the National Kitchen & Bath Association (NKBA) and the Kitchen & Bath Industry Show (KBIS)
NKBA is the not-for-profit trade association that owns the Kitchen & Bath Industry Show® (KBIS). With 55,000 members in all segments of the kitchen and bath industry, the NKBA has informed, educated, and supported the industry since the association was founded in 1963. The mission of the NKBA is to inspire, lead, and empower the kitchen and bath industry through community, professional certification, and learning and events. For more information, go to NKBA.org or call 1-800-THE-NKBA (843-6522). KBIS® and NKBA® are registered trademarks of the National Kitchen & Bath Association.
